This presentation discusses the impact of global events on the macro environment using PESTEL and SWOT analysis. It provides recommendations for event improvements and highlights specific event planning criteria. Explore the effects of global events on political, social, technological, economical, legal, and environmental factors.
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GLOBAL EVENT
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Introduction An event is an action lunched by an external hardware device and manipulated by the software code. This report has highlighted macro environment by applying PESTEL model and also SWOT analysis for assess strength and weakness of company.
PESTLE Determine the impact of macro factors on global events. With the help of PESTEL analysis framework, manager is able to understand the macro factors which influence event industry. This includes political, social, technological, economical, legal and environmental factors. Brief discussion of framework are as follows:
Negative and Positive impact of global event on Macro Environment Positive Impact: Global event Like World Cup help the political factor in the nation to have promote the nation at world stage. Global event Like Olympic helps the economic condition of the country as it brings tourist and also resources in the country Negative impact: Global event like world cup requires a huge amount of technology advancement in the nation which eventually creates a situation that the economic condition of nation suffer Global event also is a big threat to the environment condition in the nation as the amount of pollution is high as there is huge amount of gathering and other activity.
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Recommendations for improvements It is recommended for organization to use more attractive thing for attracting the eye of the customer toward the event. Such as uses of electric bells. Organization can adopt many such thing by analyzing different T20 league around the world. Organizer also has to understand that they promote the tournament well in the nation to get the larger number of the public toward the Global event.
SWOT Scenario: Icc Cricket world cup, 2019 organized in England and Wales. It is the last mega event which was organized in the world in the recent past. SWOT analysis of the mega event is as follows:
Some of the Specific event Planning Criteria Purpose and Format: It is one of the main criteria for planning the event as all the policy which are made are made on the basis of the purpose of the event. In the case of World Cup all the themes were based on the cricket as all the slogan and policy used to be approved by ICC before usage of the same. Location: It is the important for the organization to plan their work according to the location which has been selected to organize the event as it will reduce the duplication of effort. As in the case of world cup all the planning was done with keeping in mind England as their was a chance of rain organizer has to arrange accordingly.
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CONCLUSION These presentation summarized that PESTAL framework,understand the negative and positive impact of macro environment. SWOT analysis helped to take decision for planning event.