Analysis of Global Events and Event Management Strategies

This report provides an analysis of global events and their impact on the business environment. It explores the influence of macro-environmental factors, including political, economic, social, and technological aspects (PEST framework), on event planning and organizational behavior. The report examines the importance of decision-making in the context of global events and offers recommendations for improving event management, specifically referencing the London ExCel Exhibition. A SWOT analysis is included to evaluate strengths, weaknesses, opportunities, and threats. The report also highlights key criteria for successful event planning and concludes by emphasizing the growing importance of event management in the current market. References to books and journals are provided to support the analysis.

Global events

Table of content
• Introduction
• Impact of positive and negative of global events on the macro environment and its
influence on decision making an organizational behaviour
• Evaluation of macro environmental factors and its influence on global events industry
• Recommendations for improvement a specific event
• SWOT Analysis of planning an event
• Critical evaluation of criteria that are essential for successful planning of events
• Conclusion
• References

Introduction
• Global event means the world wide event that will change or affect the whole world. It
is something , all countries about this.
• Some factors which influence the development of event industry at local and global
level. In evaluation of key factors which influence the structure, developments and the
role of different in our society.

Impact of positive and negative of global events on the
macro environment and its influence on decision
making an organizational behaviour
PEST Framework:-These are the external factors that affect business operations for the
future. As it include factors such as:
• Political
•Economical
•Social
•Technological

Evaluation of macro environmental factors and its
influence on global events industry
• Macro-environmental factors affect as demographic and psychographic factors affect
changes in business. Different consumer are having their own perception that lead to
provide different aspect in the future.
• As considering event people are having their own ideas and innovation that lead to
create different effective changes in business. Decision making also influence through
this as organizing a global event or not.

Recommendations for improvement a specific event
• From the above study it can be recommended that improvement will be done for the
purpose of making it more efficient and effective. By using equipments that help in
meeting customer needs and expectation and they are satisfied with event.
• This is the positive point for improving event for the future as that create differences
with competitors in the market. In London ExCel Exhibition improvement should be
done for making it more attractive and more and people are coming for this event.

SWOT Analysis of planning an event
This is the internal factors of environment that help in identifying strength, weakness,
opportunity and threat for organizing a particular event.
•Strength
•Weakness
•Opportunities
•Threat

Critical evaluation of criteria that are essential for
successful planning of events
• There are some criteria that will be needed for evaluating planning events for the
future. It is important in taking into consideration that enhance business operations.
• There are various changes that have to be included in providing various perspective
such as managing all requirements that needed for completing an event. There are
different perspective that will be used in evaluating changes that affect event planning

Conclusion
From the above study it can be summarised that event management is the growing sector in
present condition that is earning more profit for the future. There are diversity, structure
and different events that influence its working in the marketplace. Various factors that
influence development of events as both local and global event. Factors also influence
through development, structure and organization and role of different events in the society.

References
Books and Journal
•Berwick, L. and et. al., 2018. Optimization of immune-related adverse event
management in a thoracic oncology clinic.
•Bouchon, F., Hussain, K. and Konar, R., 2017. Event management education and
event industry: A case of Malaysia. MOJEM: Malaysian Online Journal of
Educational Management.3(1). pp.1-17.
•Corallo, A. and et. al., 2019. Cultural Event Management and Urban e-Planning
Through Bottom-Up User Participation. In Smart Cities and Smart Spaces:
Concepts, Methodologies, Tools, and Applications (pp. 1011-1030). IGI Global.

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