Influence of Macro Environments on Decision Making in Event Planning

Presentation on Global Events
(Lo3 & LO4)

Introduction
Event planning is crucial for firm that leads to increase within
awareness among people as well as manage different
functions. Events refer to ways by which ideas can be shared
for completion for conducting peculiar tasks and managing
overall performance. The presentation is based on London
Excel Exhibition Centre and covers influence of external
environment that affects behavior and decision making.
Further, it covers necessary criteria associated with planning
of peculiar activities by carrying out internal analysis.

Affirmative and pessimistic influence of macro
environments in decision making
Political factor:
Positive impacts: The government of different countries has allowed London Excel
Exhibition Centre to carry out events and create awareness among people with respect to
peculiar aspects.
Negative impacts: By analysis of present situation any kind of events are not conducted
in any part of the world so that social distancing can be maintained.

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Economical factor:
Positive impacts: Excel Exhibition is taking edge from
factors like budget associated with organising event along
with rendering financial resources that are utilised by
members for development of events in effective manner.
Negative impacts: Continuously changes in inflation rate
in different country can create concern for event organiser
because it affects the budget and decision negatively.