Impact of Macro Environment on Global Events

This presentation discusses the impact of macro environment factors on global events, including political, economic, social, technological, legal, and environmental factors. It also explores the SWOT analysis for an Olympics games event and the critical importance of successful planning for a specific event.

GLOBAL EVENTS

INTRODUCTION
 Global events can be define as the event which is happening all over the world. In this
types of event people from all over the world can participate
 Pest analyses of event organization is done in presentation.

Impact of macro environment on global events and decision
making & organization behavior
 Political factors
 This political factors shows an account of political situation of an country and the global
world in relation to an country, where the government leadership that affect the decision of
country. This polices are not stable and keep on changing as the government of the country
changes which indirectly or directly affect the industries. This factors might have impact on the
macro environment and minimize the growth of the company.
 Economic Factors
 This factors refers to an all determinant of economic and its various conditions. Such as
increase in rate monitory or fiscal policies, interest rate foreign exchange rate that create impact at
global events. As change in the economic factors it crate various problem in the organization.
Economic factor might influence company strategies of making pricing and budget plan. Such
factors influence macro environment in positive and negative way.

Cont..
 Social factors
 As each country has unique and each country have different mindset. These mindset cast
impact on business and sales of the services and products. As the taste and preference of the
consumer keep on changing with every new product launched by the organization and always they
demand something new which satisfy their desire. Social factor and customer dynamic demand can
influence the whole macro environment and affect company demand and supply.
 Technological factors
 This technology factors influence the business at high level. As it changes every minute
and that' why the industries keep on attach to the technology and analyses to understand the
consumer react and technology trends in the business market. New innovation and modern
invention create competition and pressure on the multinational companies due to which influenced
can be faced by the organization and macro environment

Cont..
 Legal factors
 Legislative changes which may occur from time to time & many a time it affect the
business environment. As the regulatory body made by the industries for the regulation of the
industries and if any legal changes are their than the industries again have to do or make changes
in the regulatory body, such changes may disturb a lot and it may impact on the decision making of
the industries as they again make the plan on the basis of new legal changes. Legal factor might
influence the whole macro environment due to changes in regulations and laws. It would have
impact the company in positive or in negative way.
 Environmental factors
 It refers to the many climatic changes after trade of industries and the way the buyer
changes the preference at certain offering after launching in market. It include various factors such
as climate, weather, location etc. like any cultural event which we conduct in other place, than it is
not having the importance of that event on other place apart from its own place. Environment and
uncertainty affect the whole macro environment and influence other things.

SWOT for an Olympics games event
 Strengths
 As conducting the global events, it provides the opportunity for host country to show their
talent in front of rest of the world where many top level atheists can come from every discipline
and show their talent and skill in the event and make their name in front of whole world.
 Weaknesses
 In such Olympics games event always having the question of safety of the athletes. As in
such events there was no safety measure on such event like one terrorism attack held in 1972 in
Munich after that.

Con..
 Opportunities
 While conducting such Olympic event it also includes many other games in the Olympic
such as football and hockey to make higher viewer or make more popularity in the world and
became more famous and using the anti-doping standards to restore or to increase the confident of
the fans
 Threats
 In such type of Olympic event always threats may be their regarding the terrorism attack
that can be attack in the future. As once the terrorist attacked in the past Olympic event.

Evaluate an critical importance for successful
planning for an specific event
 To make an event successful proper planning is require that needs an innovative mind-set &proper
methodology that make the event successful. Various planning that can make event successful that
are-
 First is plan and market where it determine priority and proper selection of event and venue,
marketing for an promotional activities.
 Secondly it manage proper transport and better quality sound system and finalize an program by
preparing the entire program withtime & execution.
 Third it execute management of the proper volunteers, rooms and better services with manage an
better flow of every event and progress discussion with client and team.
 Fourth by evaluate an proper clean venue after over an event and bill clearance and finaly send an
appropriate letter to team member an client and get feedback from client.

CONCLUSION
 From the above study it can be concluded that event industry is the highest revenue generating
industry which helps in attracting foreign travelers and help in generating more revenues in the
country. There are many factors which influence this sector to great extent such as social,
economic, political etc. All these factors influence the different revenues and impact on their
values as well.

REFERENCES
 Arrobbio, O., Camino, E., Gray, L.C., Martin, D. and Enzo, F., 2016. Global issues and events.
Relationships, understanding and actions at individual and community levels.
 Claar, D.C., Szostek, L., McDevitt-Irwin, J.M., Schanze, J.J. and Baum, J.K., 2018. Global patterns
and impacts of El Niño events on coral reefs: A meta-analysis. PloS one, 13(2), p.e0190957.