Impact of Macro Environment on Global Event Industry

This presentation discusses the impact of macro environment on the global event industry, including political, economic, and social factors. It explores how these factors affect organizational behavior and decision making in the industry. The presentation also includes a SWOT analysis for successful planning of global events.

Global events

INTRODUCTION
• Global event is set up or activity taking place in a certain
place having some important criteria for the purpose of
entertaining people or spreading awareness to people
from around the world about something specific around
the world.
• The effects of these events in macro environment is
evaluated and it's reciprocation on organizational
behaviour and decision making. Finally, implication of
internal and external analysis will justify the criteria for
planning of such events to attain or aim success

Impact of macro environment on global event industry
affecting organization behaviour and decision making
• Political – These factors displays the involvement of
government in certain economy or industry. The
occurrence of global event such as sports, music or any
business activity will have to consider government policy,
political stability or instability, foreign trade policy,
taxation policy, corruption, trade restriction along with
labour and environmental law. The difference in political
factors of different countries varies affecting the
organizational structure parameter affects the decision
making and organizational behaviour

Cont..
• Positive impact- It impacts the development of event industry as the government
policy, political stability and taxation policy. The event industry has to make all
the policies according to the government concern and if government makes any
changes in the regulations the company also needs to follow the same.
• Negative impact- Taxation policy impacts the business as high tax charged will
reduce the profit of the company. So this impacts development of event
management industry as they have to make sure that they have enough funds
available so that the company earns desire amount of profit after paying all taxes
(Taqueti and et.al., 2015). Corruption also affects the working of event
management industry as the passes of an events are sold in black by some
persons, so this decreases profit of the company.

Cont..
Economic – The global event industry is affected by
economic factors of different countries having different
economic growth, inflation rates, interest rates, exchange
rates, along with disposable income of consumers and
unemployment rates. The global event industry might have
chances to earn several currencies along with stabilize its
economic growth but on the other hand variances between
nations based on their economic growth or currency value
might affect the factor of decision making and
organizational behaviour (Zhang and et.al., 2019).

Cont…
• Social – The global event industry entertaining people
from different demographic cultures, norms, cultures
along with cultural values in which the industry operates
in global aspects varying in career attitudes, health
consciousness along with different cultural values. The
event industry working in different areas has to adopt and
mould their organizational behaviours and decision
making based on beliefs of the place. The activity helped
them gain their cultural values and develop values but on
other it might create fuss due to cultural differences

CONT..
• Positive impact-As over the years people are becoming more healthy continuous at
events, so for that event committee has to make sure that the environment at the
event must be healthy and foods or beverages given to people must be of good
quality. However, this also impacts the event company as by providing health
quality foods the prices of events will be high. This factors impact the event
industry at local as well as international level because at bothy levels social factors
impacts, at international level there is a great cultural difference which the
industry has to face.
• Negative impact- The tradition followed in one country is different from the others,
so this assist the event management industry in organisation any function, as they
have to arrange the task in that manner that is suitable for all types of people and
may not hurt the beliefs and sentiments of public.

SWOT analysis for evaluating
successful planning of such events.
• Strengths -
• Encourage participation from the best sportsman, musicians and business influential from
around the world ensuring viewership of their fans and other people too.
• Host country gets chance to introduce their culture and practices all over the world promoting
their nation as well along with boosting of their tourism programme.
• The event can prove to be celebration for the progress of human race that has been made so far
and will go on for a long time developing sense of humanity in participates and viewers from
round the world (Rio and Bertelsen, 2018).
• Invite famous brands to co sponsor their favourite musician and sport personality as these are
the best practices for promotion.
• Enormous media coverage for promotion of such type of event so that people from around the
world will know what going on around the corner.

Cont..
• Weakness
• Planning for such type of global events have such type of weaknesses.
• Incidents of doping at times might cause harm and put questions upon
credibility of such type of event.
• Various countries are boycotted due to political reason for act of fraud,
promotion of narcotise or such illegal or unethical activities (Taqueti and
et.al., 2015).
• The events can several times be treated as places to perform terrorist
activities as they hold a lot of audiences and important people such as
celebrities, politicians, business tycoons from round the world.

Cont..
• Opportunity
• Planning and implementation of such type of even might gain several
opportunities from around the world.
• Threats –
• The threats of terrorist or any other hate group might happen there and put
ungenerous life in trouble of its audiences of attacks risking life of enormous
audiences (Müller and et.al., 2016).
• With the popularity of Olympics in today's culture their might be chance that
people's favourite sportsman's may miss such a type of event or same in the case of
musicians that with so much reality shows are going on a musician might miss these
events eliminating the interest of their fans.

CONCLUSION
• The above study concluded that the event industry is
following line structure along with in several types of
events such as business meets, music concerts, sports
events and business meet in global context that helped in
effective learning, generating employment along with the
generation for revenue for nation.
• These events also have several strengths such as
promotion of culture, where the artists can show their
instalment the world along with having culture
backwardness and threats of terror attach as well.

REFERENCES
• Diffenbaugh, N.S. and et.al., 2017. Quantifying the
influence of global warming on unprecedented
extreme climate events. Proceedings of the National
Academy of Sciences. 114(19). pp.4881-4886.
• George, B.G., Ray, J.S. and Kumar, S., 2018. Geochemistry
of carbonate formations of the Chhattisgarh
Supergroup, central India: implications for
Mesoproterozoic global events.Canadian Journal of
Earth Sciences. 56(3). pp.335-346