Impact of Macro Environment on Global Events Industry: ICC World Cup 2011

This presentation discusses the impact of macro environment on global events industry, with a focus on ICC World Cup 2011. It covers physical, economic, and political impacts, as well as criteria for successful planning of events and recommendations for improvements.

GLOBAL EVENTS

Table of Contents
Introduction
Impact of macro environment on global events industry
Criteria for successful planning of events
Recommendations
Conclusion
References

Introduction
 Global events refers to the festivals and occasion that are
incorporated for producing various potential advantages to society
and community.
 The event chosen for this presentation is ICC world cup 2011.
 The presentation aims to present micro and macro economic factors that
affect and influence the World cup 2011 event.

Macro environment impact
global events industry

Physical and environmental impacts:
 Physical and environment impacts are the factors that might impact the physical
state and environment conditions of the host country as well of the participatory
countries in various events such as World cup.

Economic impacts
Economic impact refers to the effect on economic and tourism conditions of
the country which is hosting the event. Tourism impacts are also included in it
as tourism of a country depends on its economic conditions.
 Positive impacts
 Negative impacts

Political environment influence on decision
making
 In event the host country and participating countries have affects and influence of the event
which influence political environment.
 The government ideology, political philosophy, nature, political organizations and extend
of bureaucracy also influence the event industry majorly.

Influence of global events industry on
organizational behaviour
 The production, promotions and sales departments of various commercial and
non commercial companies are influenced by global events industry.
 These events can help the organizations in generating higher profits during the
events through creating new revenue streams.

Criteria for successful planning of events:
The criteria for planning of successful events is described as following:
risk management of events
Financial support
Situational analysis

Environmental analysis of ICC Cricket
World Cup 2011

Strengths
Strengths are factors which affect the organizations in positive way and also in their favours.
The significant strengths of ICC Cricket World Cup 2011 were as following:
It is regarded as the healthy competition as well as a celebration for the development of
human race as a whole.
During ICC Cricket World Cup, approximately all the countries of the world participated.
It gives the athletes to display their abilities, skills and capacities to the people on a global
level.
It provided the huge media coverage of all the event.

Weaknesses:
Weaknesses are the factors which the events or organizations lack in. The
weaknesses of ICC Cricket World Cup 2011 were as following :
Various physical conflicts and verbal conflicts were reported between audience
during the event.
The games can be influenced by politics because many countries were boycott to
participate due to various reasons such as political reasons.

Opportunities:
Opportunities refers to the positive factors which can provide potential benefits the
organizations of the event. opportunities of ICC Cricket World Cup 2011 are as
following:
Opportunities to add more sports can create higher viewership like the cricket
events.
Another opportunity is to higher the existing anti-doping standards which can
restore the confidence of fans.

Threats
Threats are the factors which can potentially harm and impact negatively to the
organization or the event. In ICC Cricket World Cup 2011 following threats were
considered :
Gambling and match fixing is a potential threat.
Acts of terrorism was the common threat in the event.

PEST analysis
PEST analysis refers to the analysis of external environment which involves
the factors such as Political factors, Economic factors, Social factors and
Technical factors as well. External environment of ICC Cricket World Cup 2011
can be analysed as follows:
Political factors
Economic factors
Social factors
Technical factors

Recommendations for improvements
Following recommendations or solutions for the ICC Cricket World Cup in
upcoming years can be used in order to minimize impact and maximize profits:
Evaluation of event risk prior to the commencement of ICC Cricket World Cup can
reduce the threats and risks associated.
Flexible budget planning

Conclusion
 It can be concluded that the every event has significant affects and influence on
the macro and micro environments of the participating countries as well as of the
host country.
 Successful planning of the event involves the event risk management, analysis of
situation and financial planning etc. approaches needs to be used to make it
successful.

References
Books and references:
Fotiadis, A. and Vassiliadis, C. eds., 2020. Principles and Practices of Small-scale
Sport Event Management. IGI Global.
Van Niekerk, M. and Getz, D., 2019. Event stakeholders. Oxford: Goodfellow
Publishers.
Dowson, R. and Bassett, D., 2018. Event planning and management: principles,
planning and practice. Kogan Page Publishers.
Sievierinov, O. and Ovcharenko, M., 2020, April. Analysis of correlation rules in
Security information and event management systems. In Computer and information
systems and technologies