Global Events: Impact on Macro Environment and Event Industry

This presentation highlights the impact of global events on the macro environment and the event industry. It includes a PESTLE analysis of the external forces impacting organisational operations, a SWOT analysis of the Rio Olympics 2016, and key factors for successful planning of events. The presentation concludes that global events contribute various values to society and economic nation with social engagement of people from different countries.

Global Events

Table of Contents
• Introduction
• Effects of Global events on Macro Environment
• Impact of Macro Environment over global events
• SWOT Analysis
• Recommendations
• Key Factor for successful planning of Events
• Conclusion
• References

Introduction
This presentation will be highlighting insights of organising and executing global
events with their impact upon macro environment. Furthermore, it will be presenting
various factors as well as forces impacting upon these global events.

Effect of Global events on
Macro Environment
PESTLE Analysis
This is a framework used to determine various external forces having a impact upon
organisational operations and activities in a negative or positive manner. There are various forces
and factors which are further classified into different classifications which are as follows:
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factors
 Environmental Factor

Political Factors
 Political Stability
 Taxation

Economical Factors
 Accelerating economic growth
 Employment

Social Factors
 Enhancing engagement

Technological Factors
 Implementation of advanced technology
 Diminishing product life cycle

Legal Factors
 Facilitates in regulating rules and regulations

Environmental Factors
 Enhancing Sustainability

Impact of Macro Environment over Global
Event Industry
Macro environment is determined as a aggregate of external factors and forces in
an economic nation which impacts operations and activities carried out in that particular
nation. For instance, there are various factors and forces which results in influencing and
impacting global events including government policies, demographics of society, cultural
factors, technology, etc. Moreover, all these factors often impact organising and carrying
out operations and activities of these global events in a positive as well as negative manner.

SWOT Analysis of Olympics, Rio de Janeiro,
2016
Strengths
 Immense Participation
 Strong Marketing and advertising

Weaknesses
 Unethical practices of doping
 Lack in advanced Technology

Opportunities
 Showcase of host country towards other countries
 Introducing Cricket as a Olympic sport

Threats
 Huge Cost
 Health and Safety

Recommendations
 Additional efforts and focus must be initiated towards prevention of unethical practices
such as doping from being implemented in these global events.
 Implementation and adaptation of advanced and latest technology in carrying out
operations and activities in order to regulate these events in an efficient and systematic
manner.

Key Factor for successful planning of Events
 Time management and Schedule planning
 Appropriate budget and resource allocation
 Team collaboration and coordination

Continue;
Consideration of these factors impacts positively in a internal environment as it
facilitates in providing stability in carrying out operations as well as effective completion
of tasks. Whereas, it results in enhancing engagement of people as well as government of
different nation by carrying out these global events efficiently.

Conclusion
From the above presentation, it could be concluded that global events contributes
various values to society and economic nation with social engagement of people from
different countries. Furthermore, this presentation involves various impact of global events
upon macro environment and vice versa.

References
 Graeff, B., 2019. Capitalism, sport mega events and the global south. Routledge.
 Hao, Z. and Singh, V.P., 2020. Compound events under global warming: a dependence
perspective. Journal of Hydrologic Engineering, 25(9), p.03120001.
 Hasegawa, T., Sakurai, G., Fujimori, S., Takahashi, K., Hijioka, Y. and Masui, T., 2021.
Extreme climate events increase risk of global food insecurity and adaptation
needs. Nature Food, 2(8), pp.587-595.
 Kim, J., Kim, J., Lee, S.K. and Tang, L.R., 2020. Effects of epidemic disease outbreaks
on financial performance of restaurants: Event study method approach. Journal of
Hospitality and Tourism Management, 43, pp.32-41.