Impact of Global Events on Macro Environment: A Case Study of Summer Olympics in Japan

This report analyzes the impact of global events on macro environment using PESTLE analysis and SWOT analysis. It focuses on the case study of Summer Olympics in Japan and discusses the positive and negative impact of political, economical, social, technological, legal and environmental factors.

Global Events

Table of Content
 Introduction
 Macro environment factors
 Political factors
 Economical factors
 Social factors
 Technological factors
 Legal Factors
 Environmental Factors
 SWOT analysis
 Conclusion
 References

INTRODUCTION
 Global events can be discussed as events that are held for a small
period of time and have global range.
 The main goal of a state behind organising a global event is to attract
people from all over the world. Some examples of global events are
Olympic Games, The Royal Wedding, various music festivals etc.
 This report is based summer Olympics which is a global event that is
held in Japan twice every year. This event contribute to its economic
improvement and also provide access to various opportunities

Positive and negative impact of global events on macro
environment
 It is required to apply pestle analyse to analyse the negative and
positive impact of global events on macro environment. It is an
macro economic analyses and use to gain knowledge about the
impact of different factors on business organisation. The factors
of pestle analyses are political, environmental, social,
technological, legal and economical. The brief discussion related
to impact of following factor on Excel, London are given below.

Political Factors
 This factor of pestle analyses plays an important role in the
management of global events.
 Global events involved participants from different countries of world
so it is required to have positive relations between these nations.

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Brexit has very negative impact on united kingdom because
cancellation of trade relations between united kingdom and other
European nations increases the cost of transportation.
This makes very difficult to manage transport cost for Excel
London if they organise any event.

Economical Factors
 Global events has positive impact on macro
environment.
 The public reach of these events are very high
which enables host to earns adequate revenue.
 All the expenses related to organising of these
events are incurred by host city but it is
considered as investment because it involves
high returns in future

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 . Excel, london organises many mega and
regional events to and earns adequate profit.
 Several global events such as olympic and
common wealth games plays an important role in
the development of economy by way of
generating job facilities and increasing relations
between different nations.

Social Factors
 This factor is related to the preferences of consumer towards any
imitative. United kingdom has huge number of people which
prefers events in comparisons top another things.
 United kingdom manage many global events such as cricket
world cup any many other sports tournament. This initiative by
united kingdom attracts the people towards sports and creates
belongingness between them.

Continue…
 . United kingdom manage many global events
such as cricket world cup any many other sports
tournament.
 This initiative by united kingdom attracts the
people towards sports and creates belongingness
between them

Technological factors
 Global events brings many technologies and and innovation
with them.
 The functional area of these events are very big which
required advanced technology to be performed.

Continue…
 These events has involvement of different countries whci
enables the use of different technology in their
management. Excel London uses many advanced
technology to reduce the cost of their projects.

Environmental factors
 Global events has both positive and negative impact on
environment.
 There are many environmental initiatives taken in these
events which includes protection of environment and
sustainable business practises.

Legal factors
 Several rules and regulations by different countries are
considered in this factor.
 Global events deals with the rules and regulations of many
countries because it involves interest of many countries

SWOT analysis
 SWOT analyses relates to planning tool which is
used to identify the strength, weakness, opportunity
and threat of any organisation or products.

Strength
 This factor of SWOT analyses shows the strength of business which is
used by organisation to make their business effective and profitable.

Weakness
 It is the internal factor of business organisation
which decreases the abilities of organisation to work.
 Some of the weaknesses of Excel, London is lack of
funds. Global events required huge investment from
the organisers because of hike in prices of resources
after Brexit

Opportunity
 It is the external factor of SWOT
analyses which is present in external
market.
 It depends upon the abilities of business
organisations whether they grab the
opportunity from the market or not.

Threat
 :- It is also external factor which effects the business of
organisation from the outside of organisation. Company
always try to minimise the threats because it impacts the
survival of business. One of the most important threat which
impacts the business of Excel, London is Brexit.

Conclusion
 From this report it is concluded that there are many factors of global events which effects
macro environment in both negative and positive aspects. This report contains practical
application of SWOT analyses to determine the strength, Weakness, opportunity and
threat present with Excel London. It also contains PESTLE analyses to conduct the macro
economic analyses.

References
 Bowler, J.M., 2020. Glacial age aeolian events at high and low latitudes: a Southern
Hemisphere perspective. In Antarctic glacial history and world palaeoenvironments (pp.
149-172). CRC Press.
 Dedusenko, E.A., 2019. Sporting mega-events as catalysts for sustainability and tourism
development in Russia. Journal of Environmental Management and Tourism
(JEMT), 10(02 (34)), pp.346-353.
 Jones, K.T., 2021. WILDFIRE-FAVORABLE OFFSHORE WIND EVENTS IN
CALIFORNIA: GLOBAL-SCALE CLIMATE TELECONNECTIONS TO EXTREME
WEATHER AND POTENTIAL SUBSEASONAL TO SEASONAL
PREDICTABILITY (Doctoral dissertation, Monterey, CA; Naval Postgraduate School).

References
 Marszelewski, W. and Piasecki, A., 2017. Effect of television broadcasts of global
sporting events on short-term changes in the use of water from the water supply
network. Journal of Water, Sanitation and Hygiene for Development, 7(4), pp.623-629.
 Perry, H.O., 2020. Single Midseason Drainage Events Decrease Global Warming Potential
Without Sacrificing Grain Yield in California Rice Systems (Doctoral dissertation,
University of California, Davis).
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