Impact of Global Events on Macro Environment Factors and Recommendations for Improvement

Global Events

Table of content
 INTRODUCTION
 The positive and negative impact of global events.
 Macro environment factors
 Recommendation for improvement and solution for a specific event.
 SWOT Analysis
 Critically evaluate the criteria that are essential for the successful planning of events
 CONCLUSION
 REFERENCES

INTRODUCTION
Different types of opportunities has been
offer by these global event in relation to the growth
and development of the nation in which the event is
going to be conducted. The example of the various
global events which generate different types of
opportunities are Olympics, World Cups, Common
Wealth Games and various cultural festivals.

The positive and negative impact of global
events
 Political factors
 Economic factors
 Social factors
 Technological factors
 Legal factors
 Environmental factors

Continued...
Political factor:- this factor is totally related to the rules,
regulation and policies which are made and developed by
the government of the nation.

Global Events

Table of content
 Introduction
 Effect that the positive and negative impacts of the global events
 Evaluate the macro environmental factors, their influence on global events industry
 Provide recommendations for improvements and solutions for a specific event
 SWOT Tools
 Specific criteria for the successful planning events for both internal and external
environment
 Conclusion
 References

Introduction
 Global events are the type of events organised at the global
level attracting large number of audience around the globe. It
is defined as the kind of events that are of limited duration
having global reach, including specific public investment also
creating direct impact on the population and the environment.
 This presentation includes the positive and negative impact of
the global events have on the macro environment.

Macro environment
The global events are the type of events that are organised
at the global level, events like FIFA world cup which are
the considered to environment be the mega events are
effected by various macro factors. The main macro factors
effecting these kind of events are mentioned below

Economic factors
 The events like FIFA world cup are organised at
the large scale and at the global level.
 The main aim of these kind of events is recovering
the investment amount at the large scale. These
kind of events leads to attracting number of
audience around the globe leading to the
development of tourism.