Impact of Global Events on Macro Environment: A Case Study of West Asian Games 2005

This presentation provides information about the impact of Global events on external environment including their influence on decision making and organizational behaviour. It includes a PESTEL analysis and SWOT analysis of West Asian Games 2005.

Global Events

Table of Contents
 Introduction
 Impact of Global events on macro environment
 Evaluation of macro environmental factors
 SWOT analysis of West Asian Games 2005

Table of Contents
 Critical evaluation of criteria essential for successful planning of
events
 Recommendations
 Conclusion
 References

Introduction
 This presentation is based on the west Asian GAMES,
2005 which were held in Doha, Qatar.
 This presentation provides information about the
impact of Global events on external environment
including their influence on decision making and
organizational behaviour.

Impact of Global events on macro
environment
 PESTEL analysis
 Political Factors
 Economical Factors
 Social Factors

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 Political Factors
 The West Asian games of 2005 have
the political element of the government
of Doha showcasing progress of the
country through sports tournaments.

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 Positive Impact: The positive impact of
this factor on external environment is
that it increases political position of
Qatar in West Asia.

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 Economical Factors
 The economic element of global
financial investment in West Asian
Games, 2005 affects the external
environment, decision making and
organizational behaviour.

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 Positive Impact: The positive impact of
foreign investment on economic
environment is that it leads to
employment generation in Doha.

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 Social Factors
 West Asian Games enables cultural
representation of Doha at global scale.
 This social factor affects external social
environment and influences decision making
and organizational behaviour as steps are taken
to ensure positive cultural representation.

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 Positive Impact: Local
communities of Doha gain
opportunity for global cultural
representation which has positive
impact on external environment.

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 Technological Factor
 The west Asian Games were
conducted by using advanced security
technology which influenced decision
making and organizational behaviour
as staff at the event was trained to use
such technology.

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 Positive Impact: The positive
impact of this technological
factors on external
environment was that it
improved safety of the
audience.

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 Environmental Factors
 West Asian Games was a
mega event which affected
global environmental
conditions at large scale.

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 Positive Impact: The positive impact of this
factor on external environment is that to lead
to more sustainable completion of mega
event.
 Negative Impact: The large scale of the
event had negative impact on environmental
conditions of the region.

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 Legal Factors
 The cases of doping which
occurred during the West Asian
Games, 2005 had legal
consequences.

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 Positive Impact: The positive
impact of cases of doping was that
the Olympic council of Asia was
able to identify players engaged in
doping so that such athletes are
banned in future.

Evaluation of macro environmental factors
 West Asian games of 2005 impacted the
external environment both negatively and
positively.
 Association of politics of government of
Qatar has positive and negative impact on
external environment.

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 The foreign investment gained by the event has
positive impact on external environment through
employment creation while negative economic
impact is increased competition faced by small
business firms in Doha.
 Local communities gain cultural representation
which depicts positive social impact of West Asian
Games, 2005.

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 Safer environment at event through technology
is positive impact of the event on external
environment while negative impact is increased
price.
 The environmental damage caused by the event
and sustainable practices adopted at the event
depict the negative and positive environmental
impact of West Asian Games.

SWOT analysis of West Asian Games 2005
 Strengths:
 The Event lead to employment
generation in Qatar.
 The event helped develop shared
experience for sports audience in
West Asia.

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 Weaknesses
 The event could not maximise
viewers because of limited
participation of West Asian
countries.
 The event was cancelled and
postponed initially.

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 Threats
 The doping cases in such mega events
damage reputation and act as threat to
the event.
 West Asian Games is threatened by
popularity of live streaming events
instead of actually attending the event.

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 Opportunity
 There is opportunity of increasing the
audience of the event through live streaming.
 West Asian Games can gain more
profitability by adopting sustainable
management practices such as waste
reduction and risk management.

Critical evaluation of criteria essential for
successful planning of events
 It is important to take into consideration the
external as well as internal environment for
determining the criteria essential for
successful planning of events.
 Sustainability is an essential event planning
criteria in context of West Asian games.

Recommendations
 It is suggested that the event needs to
offer digital live streaming in order to
increase viewership and gain digital
sponsorship.
 Advanced technology needs to be used at
West Asian Games to determine cases of
doping beforehand so that the spirit of
the game is not damaged.

Conclusion
 From the above report it is determined that the macro
environment is affected by global events.
 PESTEL analysis is an effective tool is that it helps understand the
positive and negative impact of events on various macro environmental
factors including political factors, economical factors, social factors,
technological factors, environmental factors and legal factors.

References
 Duara, P., 2017. Afterword: The Chinese World Order as a Language Game—David
Kang's East Asia before the West and Its Commentaries. Harvard Journal of Asiatic
Studies, 77(1). pp.123-129.
 Harjito, D. A., Alam, M. and Dewi, R. A. K., 2021. Impacts of International Sports
Events on the Stock Market: Evidence from the Announcement of the 18th Asian
Games and 30th Southeast Asian Games. International Journal of Sport Finance, 16(3).
 Mangan, J. A., Collins, S. and O k, G. eds., 2018. The Triple Asian Olympics-Asia
Rising: The pursuit of national identity, international recognition and global esteem.
Routledge.