Positive and Negative Impacts of Global Events on Macro Environment

This presentation discusses the positive and negative impacts of global events on the macro environment. It covers the macro environmental factors and their influence on the global events industry. It also provides recommendations for improvements for a specific event and SWOT analysis of a specific event. Additionally, it outlines the criteria that are essential for successful planning of events. The subject matter is relevant for courses in event management, marketing, and business. No specific course code or college/university is mentioned.

Global Events

Table of Content
 Introduction
 Positive and negative impacts of global events have on the macro environment
 Macro environmental factors, their influence on global events industry
 Recommendations for improvements for a specific event
 SWOT Analysis of specific event
 Criteria’s which are essential for successful planning of events
 Conclusion
 References

Introduction
 Global events are those events which are organised for limited
time duration which requires significant amount of huge
investment on a large scale.
 These events have global reach and also have impact on
population and on built-up environment

Positive and negative impacts of global events
have on the macro environment
The fantastic and poor affects of world activities on macro
surroundings has been defined via PESTLE evaluation:
 Political Factors: This aspect talks approximately the
political circumstance of the united states which consist of
tax rules, change regulations and reforms, environmental
law and tariffs. Under this aspect, through setting up Fifa
international cup on one of these big scale, the rules were
given mixed into fantastic way and change regulations act as
poor aspect for this specific sort of occasion.

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 Social Factors: These elements consist of cultural norms and expectations,
increase quotes of population, distribution of age, attention associated with
fitness, profession attitudes, fitness and protection. These elements are usually
crucial for entrepreneurs as they goal positive clients.

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 Technological Factors: These elements talks approximately and improvements
in technologies. There are numerous new traits like synthetic intelligence, gadget
mastering, deep mastering were made within the subject of technology.

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 Legal Factors: These elements each have inner and outside sides. There are positive legal
guidelines which have an effect at the surroundings inside a united states. Legal evaluation is
crucial from each thing to be able to assist in phrases of right framing of techniques and planning.

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 Environmental Factors: These elements are majorly worried with surrounding and affect
positive ecological aspects. These sort of activities like Fifa international cup and different sports
activities create big effect at the surroundings.

Macro environmental factors, their
influence on global events industry
 According to PESTLE analysis of technological
factor, the industry of event has to take decision
according to the process of working with reference
to technological changes.

Recommendations for improvements for a
specific event
 Global events have various kinds of events such as sport events
like Fifa World Cup , cultural events etc.
 Fifa World Cup are organised into more structured form and also
supported with latest technologies and trends as well.

SWOT Analysis of specific event
STRENGTHS


 The strong finances help into context of investing into
diverse and new projects which further diversify the
stream of revenue and enhances return on sales
WEAKNESSES
 The background history of environment is not very strong
due to which these events have to face certain kind of
problems.
OPPORTUNITIES
 Machine learning and artificial intelligence act as boom
into the market of technology where the Fifa world cup
operates in.
THREATS
 Fifa World cup has to closely observe the fast changing
government rules and regulations under the non
government organisation

Criteria’s which are essential for successful
planning of events
 For organising the event into successful terms, there
are different ways through which success of event
can be monitored which include monitoring of
social media activity, post event surveys , sales
numbers, incorporate an event app and sponsor
recognition.

Conclusion
The above stated report concludes that global events plays a very important role at
the level of international. It has been concluded that PESTLE analysis is helpful in
understanding negative and positive impacts. It has been determined that for
organising the event into successful terms it is very important to consider strength
and weak point as well.

References
 Sufi, F. K. and Alsulami, M., 2021. Automated multidimensional analysis of global events with
entity detection, sentiment analysis and anomaly detection. IEEE Access, 9, pp.152449-152460.
 Sumiala and et.al., 2018. Hybrid media events: The Charlie Hebdo attacks and the global
circulation of terrorist violence. Emerald Group Publishing.
 Travassos and et.al., 2021. Why do extreme events still kill in the São Paulo Macro Metropolis
Region? Chronicle of a death foretold in the global south. International Journal of Urban
Sustainable Development, 13(1), pp.1-16.
 Zhang and et.al., 2019. Global assessment of primate vulnerability to extreme climatic
events. Nature Climate Change, 9(7), pp.554-561.

Thank You