Positive and Negative Impacts of Global Events on Macro Environment

This presentation analyzes the positive and negative impacts of global events on the macro environment, including political, economic, social, technological, legal, and environmental factors. It also provides recommendations and a SWOT analysis for the global event industry.

Global Events

Table of Contents
 Introduction
 Positive And Negative Impacts Of The Global Events On The
Macro Environment
 Recommendations
 SWOT Analysis
 Critical Evaluation Considering Internal & External
Environments
 Conclusion
 References

INTRODUCTION
 Global Events are those events with limited duration, world
wide recognition, large amount of investment and implies its
impact over the people and created environment globally.

Positive And Negative Impacts Of The
Global Events On The Macro Environment
Political
Factors
Economic
Factors
Social
Factors
Technology
Factors Legal Factors Environment
al Factors

Political Factors
 Tax Policy
 Tariffs
 Political Stability
 Environmental Regulations
 Trade Reforms & Restrictions

Economic Factors
 Economic Growth
 Interest Rates
 Exchange Rates
 Inflation
 Unemployment Level

Social Factors
 Cultural Norms and Expectations of Society
 Health Consciousness
 Population Growth
 Career Attitudes

Technological Factors
 Technological Advancements

Legal Factors
 Legal Compliance

Environmental Factors
 Concerns

Recommendations
 On the basis of the macro environment factors using the pestle
analysis model following are the recommendation to the global
event industry:
 The firms should develop & implement such a network that
enables the maximum utilization of all the positive factors
effectively.

SWOT Analysis
Strengths Weaknesses
Opportuniti
es Threats

Strengths
 Investment
 Transportation
 Ticket Sales
 Political Investment

Weaknesses
 Network
 Competition

Opportunities
 Event Concept
 Technology

Threats
 Inefficient Operations
 Fixed Costs

Critical Evaluation Considering Internal
& External Environments
 There are certain criteria that are essential for the successful
event planning for future. Considering the internal factors it is
essential to have a strong event concept for the success of the
event.

CONCLUSION
 On the basis of this presentation the concept of global events
has been clear.
 The presentation has analyzed the positive and negative
impacts of the macro environment in context of global
industry.

REFERENCES
 Nunes, S. and Cooke, P., 2021. New global tourism innovation
in a post-coronavirus era. European Planning Studies. 29(1).
pp.1-19.
 Namugenyi, C., Nimmagadda, S. L. and Reiners, T., 2019.
Design of a SWOT analysis model and its evaluation in diverse
digital business ecosystem contexts. Procedia Computer
Science. 159. pp.1145-1154.