Impacts of Global Events on Macro Environment and Event Industry

This report discusses the positive and negative impacts of global events on the macro environment, including their influence on decision-making and organizational behavior. It also evaluates the macro environmental factors and their influence on the event industry, provides recommendations for improvements, and a SWOT analysis of a specific event.

GLOBAL EVENTS
(PART B)

Contents
• Introduction
• The positive and negative impacts of the global events have on the macro environment;
including their influence on decision-making and organisational behaviour
• M3 Evaluation of the macro environmental factors, their influence on global events industry;
support this with an analysis of their influence on decision-making and organisational behaviour
• D3 Recommendations for improvements and solutions with the example of FIFA World Cup,
2014, ensuring that these will minimise adverse impacts and also maximise profit
• SWOT analysis tool, report on a FIFA World Cup, 2014, examining and assessing the criteria
essential for the successful planning of events
• M4 Criteria those are essential for the successful planning of events taking into consideration
the impacts of both the internal and the external environments
• Conclusion
• References

Introduction
Events cannot be elaborated in short because it cannot be conducted and
confined in a vacuum or stagnant environment. It is involved in people’s lives
all round through their cultures, political, economic, social or environmental
aspects. The report will be describing about the impacts of global events on the
macro environment, including the society, politics, environment and economy
of a country. Moreover, it will elaborate the impacts of the macro environmental
factors and their influence on event industry along with their effect on decision
making and organisational behaviour.

The positive and negative impacts of the global Events
Potential benefits and negative impacts of hosting major events like FIFA World
Cup, 2014, from a macro perspective include:
Positive and Negative Social impacts:
Positive and Negative Political Impacts:

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• Positive and negative Economic impacts:
• Positive and negative Environmental Impacts:

Evaluation of the macro environmental
factors
Social impacts: In the FIFA World Cup, 2014, the visitors coming to the city or
the region of the event will contribute to a vibrant economy, and to the visitor
costs that have a recurring effect on revenue across all related feeds chains.
Political Impacts
Economic impacts
Environmental Impacts

Recommendations for improvements
Event management activities are very important for all the people around the
place who will be benefited by the events and the economy of the country
which attracts foreign investment and travellers from across the world. There
are ranges of various strategies that are also helpful to enhance the event
management activities one such was used by FIFA World Cup, 2014, which is
given below.
Irwin's Event Management Strategy

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• Gain a sound understanding of existing events and places is among
the primary motives of conducting an event and everyone should clearly and
concisely know and understand about it.

SWOT analysis tool for specific event
SWOT is an effective tool that is used by the companies, institutions, groups or
individual to identify their strengths, weaknesses, opportunities and thefts.
SWOT analysis should be performed upon completion of overall surveys and
individual feedback from event attendees.

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Strengths
• High population and huge amount of visitors
• Availability of variety of refreshments
• Satisfactory entertainers
• Marketing and large scale promotions
Weaknesses
• Less number of volunteers
• Limited Media coverage
• Lots of expenses
Opportunities
• Increasing connectivity
• Developing technology

Criteria those are essential for the successful
planning of events
• Performing a post-event survey - to learn what people enjoy about the
event, and where it has room for improvement.
• Conducting a post-event meeting and a thorough evaluation of the
objectives and final results.

Conclusion
The above report has been describing about the impacts of global events on
the macro environment, including the society, politics, environment and
economy of a country. Moreover, it has been elaborating the impacts of the
macro environmental factors and their influence on event industry along with
their effect on decision making and organisational behaviour. It has been
recommending improvements and solutions for the event managers by
considering an example from specific event which has gained high profits.
Furthermore, it provides the SWOT analysis of the specific event to elaborate
the strengths, weaknesses and opportunities and threats. In the end, it has
been elaborating the impacts of internal and external environments on
successful planning of events.

References
Books and Journals
• Dowson, R. and Bassett, D., 2018. Event planning and management:
principles, planning and practice. Kogan Page Publishers.
• Glikson, A. Y., 2017. The Event Horizon. In The Plutocene: Blueprints for a
Post-Anthropocene Greenhouse Earth (pp. 83-96). Springer, Cham.
• Koba, Y., 2020. Internet Marketing Communication in Event Tourism
Promotion. In The Emerald Handbook of ICT in Tourism and Hospitality.
Emerald Publishing Limited.
• Ololo, N .G., Dieke, P. and Eze-Uzomaka, P., 2020. Constraints and Challenges
of Event Tourism Development in Abia State, Nigeria. Journal of Marketing
Development & Competitiveness, 14(4).

Thank You