Global Events: Impacts, Macro Environmental Factors, and Recommendations

Global Events

Table of content
 Introduction
 Effect that the positive and negative impacts of the global events
 Evaluate the macro environmental factors, their influence on global events industry
 Provide recommendations for improvements and solutions for a specific event
 SWOT Tools
 Specific criteria for the successful planning events for both internal and external
environment
 Conclusion
 References

Introduction
 Global events are the organised event which involving the
different culture people form the different countries around
the world.
 This presentation includes the positive and negative impacts
of the global events, specified recommendations related to
special events.
 Furthermore, the use of swot analysis and analyse a criteria
for the use of successful planning of the events.

Macro environment
In the global events, effect of macro environment affects the company with positive and
negative factors with different environment and challenges. The need of the internal and
external sectors are analysed with different decision making process and change the behaviour
of the organisation of The Great Exhibition in London.

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Physical and environmental factors:
 The positive impact is government provide grant the
permission for make a formal global event in their hosting
country.
 On the other hand, it has negative impact is wear and tear
of the natural and physical environment, issues in heritage
protection and many more.