Global Events - Impacts, Factors, Recommendations and Criteria for Successful Planning

Global Events

Table of Content
 Introduction
 Positive and negative impacts of global events have on the macro environment
 Macro environmental factors, their influence on global events industry
 Recommendations for improvements for a specific event
 SWOT Analysis of specific event
 Criteria’s which are essential for successful planning of events
 Conclusion
 References

Introduction
 Global events are those kind of events that have a global reach
and are of limited duration.
 These kind of events require significant amount of public
investment and also have an impact on built environment and
on population.

Positive and negative impacts of global events
have on the macro environment
Positive and negative impacts of global events on macro
environment has been described through PESTLE analysis:
 Political Factors: Factors that should be taken into
consideration in this element it includes change in
government, government policies that may impact an
industry.