Diversity of Global Events Industry

GLOBAL EVENTS

INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1. Analyze the diversity of the global events industry which includes the structure,
organization and role of different types of events in society.......................................................4
P2. Factors which influence the development of event industry.................................................5
TASK 2............................................................................................................................................6
P3. Evaluation of the value, impacts and legacy of range of global events in which
environment operate....................................................................................................................6
P4. Various strategies which is used to measure the impact which is responsible for event
development.................................................................................................................................7
TASK 3............................................................................................................................................8
P5. Determination of positive and negative impact of macro environment on global event
industry which influence the decision making and organizational behavior...............................8
TASK 4............................................................................................................................................9
P6. SWOT analysis of an organization........................................................................................9
CONCLUSION..............................................................................................................................12
REFRENCES.................................................................................................................................13

INTRODUCTION
Global event is that kind of industry which is responsible over developing of large scale
event like festival, conferences, formal parties and also official meeting. Various organizations
has to conduct these events over international level in order to understand nature and behaviour
of people to engage in industry and its events. This report is going to be based upon
diversification of global industry. Things to be covered in it are role of various events in relation
to society. Then it explains those factors that is having an impact upon both internal and external
factors analysis on global event of industry.
TASK 1
P1. Analyze the diversity of the global events industry which includes the structure,
organization and role of different types of events in society
Society is one of the most important elements and has an essential role to play. It results
into growth and success in the competitive market. Event manager has to be concerned about the
society. So, London Excel exhibition center has been provided with various platforms to an
organization for enhancing of profit level through organizing of various events like music, art,
fashion show etc. Diversity also includes various cultural, languages, economies etc that has
been maintained by company for attracting customers. Further sizes has been discussed as
follows:
According to size
Local or community events: These are that kind of events that has been organized for
collecting people together or a kind of community gets together. Such events are open for any
people and no discrimination is done on the basis of color gender etc. Purpose of this event has
to be developed economic growth, community development in society and motivate community
members to organize events.
Mega events: These events are of shorter period of time and gives long term profits. This
motivates people in business context. For conducting of such events huge amount is invested.
Purpose of this event is on helping business for protecting its tourism.
According to the form or content
Sports events: These events include all sports activities such athletics, Olympics events
and many more which require particular skills and physical strength. To run these kinds of events
government develop various rules and regulations so that they work within these norms and they
were help in achieving the competitive advantage.

Business events: This has been organized with 15 people having interest in business
activities. It has been conducted over building of valuable relationship in bringing people
together. Main purpose is to market the product and given reward to business.
Structure and components of event industry
Event management companies: Those companies have to be organized and various
events are required to be emphasized over smooth running as per demand. Lot of activities is
organized by keeping this in mind by event manger.
Venues: These places or location in which an event has been organized. Venue has a key
role to play as success and growth of an event is dependent on it. That is why research has to be
conducted upon various places.
. Event industry: This is considered as a complex industry and has been included with
wide range of companies within it. All organization under this industry is provided with
necessary contribution for event organizing. Promotion, production, catering, fun activities and
many facilities are provided to them.
Role of event in the society
 Events are the platform that has been putting positive impact within the development of
an economy. Above discussion has been summarized and mega events are best because
they are helpful in making profit (Nurmakov, 2016).
 Event develops the social cohesion and existing resources within society. Events are
organizes in order to earn money and it is also helpful in contributing towards economy.
Event manager should organize memorable event..
 From these events people are being able to understand and developing of knowledge
about religion, culture etc. As it provides proper support in engaging these kind of events
that has resulted into development of economy and success.
P2. Factors which influence the development of event industry
Event industry has an very essential role to play in the developing of economy and it is
the responsibility of event manger for achieving success in an event and higher profit generation.
Factors impacting it are as follows:
Demand and motivation for different type of events: Events are very important
from point of view of motivation for an organization. Conducting of events, industry can know
about the requirement and taste of the customers and is helpful in making plans. Events are being
organized for the purpose of motivating has been planning events and are being directed towards