Diversity of the Global Events Industry

This assignment analyzes the diversity of the global events industry and the factors that have influenced its development. It also evaluates the value, impacts, and legacy of global events on the environment. Additionally, it reviews management strategies for responsible event development.

Global Events

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Examine the diversity of the global events industry.............................................................1
P2. Explain the factors that have influenced the development of the events industry globally. .2
TASK 2............................................................................................................................................3
P3. Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................3
P4. Review management strategies utilised to support responsible event development for a
range of global events..................................................................................................................5
TASK 3............................................................................................................................................6
Covered into PPT.........................................................................................................................6
TASK 4............................................................................................................................................6
Covered into PPT.........................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTRODUCTION
Global events state physical phenomenal which take place for short period in reference to
reach at international level. This type of event based on the investment which is made by the
community and public that forms instant influence on population through developing positive
environment. In present era, it has been determined that global event is classified on the base of
earning source, age group and others (Qie and et. al., 2019). Along with this, there are several
different sub parts of this type of sector that consider exhibition, sports and seminars and so on.
This assignment will analyse the diversity associated to international events. Also the
concentration is on values impacts Legacy in reference of global occasion and also this document
will consider positive and unfavourable influence on macro environment at the time of specific
phase of time duration.
TASK 1
P1. Examine the diversity of the global events industry
In sector of global event, it has been determined that there are several types of occasions
such as sports events as well as public events and many more. The description of event is defined
as under:
Local community events-This kind of occasions are included as gathering of a person in
public property that is approx 50 or above 50 people that take participation for participation for
specific reason. Demonstrations and Parades are included as the essential instance of this event.
Hall mark event- It is included as an essential event which assists in determining sports
and helps in determining sports and enable in maximising the awareness. Along with this, it has
been monitored that occasion is organised for a short time duration and also concentrates on
maximising awareness associated to tourism location.
Sports event- This is considered as an event which is included through utilising
machines, individuals as well as animal. There are several type of actions executed like contest,
rivalry, game that maximises competition extent at the time specific phase of time duration.
Mega event- It has been determined that mega events are analysed like an occasion
within estimated more than 1 million visitors involves and approx 500 million dollar is spent
such as expenditure (Zhang and et. al., 2019). The cultural Olympiad is analysed like a good
example of these kinds of occasions.
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Structure of event industry:
There are several types of events that are organised through several companies, national
authorities and many more. There are several types of company that organise event in an
effective form. Along with this, there are several type of occasions that is operate through
particular team and large event firm within framework and structure is considered and followed
through several forms like Matrix, functional and many more (Spinoni and et. al., 2019). Along
with this, there are several corporate event and occasion that is organised through in-house group
of event within the framework may modify on the basis of situation and condition as well as
timely base.
Supplier of event industry- Suppliers like lightning, entertainment, sound manufacturing and
many more. There are diverse essential and crucial dealers network is included because a major
and key portion of industry.
Venue management- It is included as an occasion within the administration or
management associated to diverse factor highlight on diverse sections of venue of marketing.
There are numerous venues consider libraries, universities and many others.
Industry association- It has been determined that maximising event industry is
frequently framing organization of professional within there are diverse kinds f element that
offer help to event establishment for fulfilling the demand and requirement of consumer in an
appropriate form.
Role of events in society:
 The key role and responsibility in mind set of public event is included because a
significant event or community occasion that is organized on particular interest in
reference to event.
 Moreover, public or community is analyzed as an essential stakeholder within process of
event planning adds itself to maximize awareness connected to topic of event
(Westerhold and et. al., 2018).
P2. Explain the factors that have influenced the development of the events industry globally
It has been determined that for celebration, it is required to have effective investment in
contributing and there are diverse components considered such as traditional festivities.
Demand and motivation for different type of events from the years, it is determined that
events are specifically plays an important role for company of event as motivator. By conducting
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occasion, every sector concentrates on maximising knowledge towards needs or demands of
consumer, marketing trends and many more that form instant influence on entire planning
(Ferretti, Bancroft and Repetski, 2020). It has been determined that industrialisation in context of
event impacts instant influence on motivational element such as social, economic, personal,
cultural and many more. Including this, in reference to London Excel Exhibition Centre aspects
will help company in maximising share of market, revenue, earning and income in less time
duration.
Event history and socio-cultural factors- There are diverse components like culture,
demographics and many more that forms both positive and negative influence on income and
revenue of company occasion. In reference to London Excel Exhibition Centre, it is essential to
maximise the awareness to in from of culture, public complexities which assist the business
venture in maximising knowledge associated to several social cultural components and elements
and these are effective or beneficial or advantageous for developing UK economic and financial
system.
It has been summarised that, there are several components defined above that forms and
formulates direct influence on London Excel Exhibition Centre. There are several complexities
or issues that are suffered through business organisation if there is any type of failure. It is
essential and crucial for enterprise to consider all these type of component and element to
accomplish directing post at marketplace.
TASK 2
P3. Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate
There are diverse kind of occasion are conducted in several organisation that forms direct
impact on environment. It considers several types of occasions of assets which assist in
executing event at international level (Ni and et. al., 2018). There are several kinds of occasions
that are organised through establishment and it formulates instant influence on environment that
is defined as below:
Social and cultural impact- This kind of impact are more crucial that assist in creating and
building effective and efficient relations between people of community and society. Culture is
differing for each person individually and it considers value, beliefs, civilization, tradition which
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is included as an essential and important for community. It is required to conduct a cultural event
and occasion for maximising interaction between people individually and developing knowledge
towards diverse culture, region and tradition (Baldwin and et. al., 2019). Along with this, this
kind of Cultural Event and occasions arise and create complexities for that people who is
introvert and shy person. It also directs to maximise in issues, if their observation point or
estimations differ from each others.
Physical and environment impact- Physical factors such as transportation and
communication services. It considers favourable aspect as offering facilities through utilising
transport service to its public that is crucial and useful for travelling from one place to another. It
formulates instant influence on the atmosphere as it creates and arise noise pollution that
generates problem or complexities associated to health.
Political impact- There is several rules and guidelines that must be considered and forms or
formulates instant influence in occasion or event. There are diverse types of occasions conducted
through different sectors on several nations so that it is required for them to consider and follow
different process or rules that are executed through national authority. It imposes both favourable
and unfavourable influence on occasion. If the company include and executes rules of national
authority then it can forms positive influence in the business venture. If policies do not
considered severely than it implement negative impact on the firm such as shortage of finance,
minimising promotion or advertisement and many more.
Tourism and economic influences- Occasions creates opportunities for tourism industry
and it positively impact the economic system which is associated to income that is the outcome
of organising occasions in an effective form. There are several sectors conducted event which
assist in maximising job and employment rate in the marketplace (Paulsen and et. al., 2020). But
conducting an event, there is involvement of too much risk that sometime forms negative
influence on organisation and destroys the reputation in the market.
There are several components or aspect that offers involvement, participation and efforts on
establishment:
National level- These occasions is organised on national level so it inflicts overall on the
economic system. For organising occasion at international level, it is required to have data ad
information about several nations so that it offers favourable effectiveness for economy. It is
utilised in developing aboard and foreign direct investment of nation (de Bruijn and et. al.,
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2019). It also maximises the economic situation cause of more and more revenue and profit
which is come from several occasions which is organised through establishment.
Regional level- The occasion which are organised on regional level concentrates on
developing for collecting domestic tax as an income that inflicts favourable impacts on the
economic system.
Local level- The event conducted on local level which is affiliated to maximising and
enhancing revenue and income. It also considers improving employment which forms instant
influence on the establishment to have optimal use of assets in reference to eliminate cost for
conducted occasion at local extent.
Event legacy
Impact in stakeholder- It mentions the event that is executed through several people like
visitor, audiences and many more. Event is conducted through business establishment to get
attention of large number of people and range of individual as well as stakeholder who assist in
maximising profit through investing capital. It is crucial for visitor who organised event as thet
feel enjoyment to have event in successful form.
P4. Review management strategies utilised to support responsible event development for a range
of global events
There are several kinds of administration plan of actions and strategies which is included
for developing and improving occasion in context of international level which is defined as
beneath:
Balance scorecard- It is included as an effective management strategy which assists the
event firm to maximise their level of execution in an effective and efficient form through
selecting diverse range of strategies and tactics in an adequate way (Lin and et. al., 2019). Thus,
it is required to have essential and necessary data in reference to accomplish positive results in
future period of time. Their concentration is on accomplishing the aims in pre-determined period
of time. It is also beneficial and useful in event presentation in an effective form.
Corporate environmental management model- This conception is associated with this
model is essential in managing the capacity which is useful in updating methods that is
associated to new market. It inflicts instant influence on occasion associated to climate at the
time of specific step of time duration.
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It has been determined that national authority signifies several functions in particular
occasion because there are different occasions like collecting, expose that assist in accomplishing
positive and optimistic results in upcoming time (Jia and et. al., 2019). Government accept
occasion or managing specific plan to set benchmarks, standards and guidelines for
establishment.
TASK 3
Covered into PPT
TASK 4
Covered into PPT
CONCLUSION
On the basis of above defined determination, it has been evaluate and measure that
international event which states physical phenomenal that take place for shirt time duration in
reference to reach at international level. This kind of occasion based on the investment made
through public that inflicts instant influence on population through developing optimistic
environment. In existing era, it has been determined that international occasion is classified on
the base of profit source, age group and many more. Along with this, there are several sub
section of this type of sector that considers exhibition, sports and seminars and many more. The
entire document and report offers a thought or description towards impact of macro
environmental component of event industry at large level. This document will analyse the
diversity associated to international events. Also the concentration is on values influences
Legacy in reference to global events. Also the focus is on values influences Legacy in reference
to international occasion and also covers positive and adverse influence on external atmosphere
at the time specific step and phase of time duration.
REFERENCES
Books & Journals
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Zhang, G.W. and et. al., 2020. Regional changes in extreme heat events in China under stabilized
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Koinova, M., 2018. Critical junctures and transformative events in diaspora mobilisation for
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