Impact of Global Events on Macro Environment and Decision-Making

This report examines the impact of global events on the macro environment and decision-making processes. It discusses the positive and negative effects of global events on the economy, society, technology, environment, and legal factors. It also provides recommendations for improving specific events and criteria for successful event planning.

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
Covered in PPT............................................................................................................................3
PART B............................................................................................................................................3
Macro environment impact on global events and influence on decision-making and
organizational behaviour..............................................................................................................3
External factors influence on internation events sector...............................................................5
Recommendation for improving specific events ........................................................................5
SWOT analysis tool ....................................................................................................................5
Criteria that is important for successfully planning of events.....................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global events is range of different events which is held at global level, require important
public investment and impact on people and build environment. The present report is based on
global event industry and its operation within nation (Conway, 2014). It explains diversity of
global events sector, its structure, company and role of different kind of events in society.
Impact of factors on development of this industry, justifies value, legacy an impact of range of
international events on environment in which they planned. Furthermore, this stud explains the
management strategies will use to support responsible event development for different global
events and clarifies the negative and positive impact on macro environment factors on decision-
making and organizational behaviour and global events' industry. It justifies, SWOT analysis for
specific events, and criteria important for successful planning of events.
PART A
Covered in PPT
PART B
Negative and positive effects of global events have on macro environment
Global events made positive impact on macro environment as it help to increase GDP for
local and national authority that support to enhance the economic standards rather than before.
Whether, global events also made negative affects on macro environment, it contribute to
maximize pollution through developing the world of events, which increase air, land and water
pollution and affects on human life the most. All the above things directly influence on decision
taking procedure of event companies, it will change the way business work for well-being of
people and environment aspects.
Macro environmental factors influence on global events industry, decision-making and its
organizational behaviour
Political factors-
Changes in government and their policies that impact on global events it is considered in
this political factors. Any change in policies and rules affects on international event organized by
one of the best events company such as Firebird Ltd. Local and national authority have concern
about people safety and security, they made pressure upon company to develop risk management
matrix in which they could mention all the risk that effect number of population gathered in one
place to enjoy the event or any function (D'Souza, 2018). As event organizer company have to

monitor the influence of external factors and work according to the demand of authority, it
influences on its decision-making procedure.
Economic factors-
The growth of economy is one the economic factors which influence the international
event organized by FireBird as event organizer. Global economic shifts have significant effect
global events, it will impact on other trends shaping the event industry such as growth of high
income source, increasing productivity and development of society. When people have high
amount of money in their hand they will be able to place order for planning some events that
increase the profitability of company and effect its strategies in which they consider the
requirement of society.
Social factors-
Psychographic change affect event workforce knowledge and skills, in simple words
people make change in their lifestyles accordant to new trends within market and prefer to
implement in each and every activity of their life. These types of change increase the demand of
some modification in current business strategies of FireBird which is quite difficulties to change
on short term period (Hixson, 2015). Change in lifestyle of consumers and make change in their
demand which is highly considered by firm before taking any actions or decision related to
event.
Technological factors-
Social and digital technologies impact on Firebird company and its business strategies for
longer as positively. Digital technology advancement is one of the best way to promote the
activities and functions of business in faster speed which helps to drive people towards firm
effectively. Furthermore, social technology influence organizational behaviour in which
company conduct market research in order to identify the current trends followed by consumers.
Social media websites provide the latest update of society environment and consumer
preferences that is helpful for organization as they work accordingly.
Environmental factors-
Environmental sustainable growth is major concern of consumers and local authorities in
which they make pressure on event organizer such as Firebird to arrange resources by focusing
of environment safety. They would arrange the bin at place where party is running in which all
the things after part will place that helps to save land and water pollution effectively, it is the

main responsibility of firm as help to control the negative influence of environment laws on
business.
Legal factors-
While organizing wedding event at global level, Firebird will provide the fair wages to its
workers and team members equally without any differences according to employment act 2010.
Change in this law make negative effect decision-making process of business and organization
behaviour. After change in Employment act, company provide the facilities accordingly to their
employees at international level that decrease the profitability of firm rather than before.
External factors influence on internation events sector
Changes in government policies, advancement of technologies, change in lifestyles or
consumers preferences, employment act 2010 and other factors influence on Firebird event
planning decision and put pressure on them to perform according to all above elements which is
quite beneficial and difficult to do so.
Recommendation for improving specific events
In order to arrange the wedding event in London or any other city in UK, firebird
recommended considering the requirement and trends within market effectively before taking
any actions (Liang and Lin, 2018). The should conduct the research of market where they
operate these events and collect more and more information about people and which trends they
follow. By following the trends and focusing on clients demand company effectively reduce
influence over business after changes in people preferences. In order to increase profitability and
productivity firm suggested following the policies placed by government, that helps to run
overall business efficiently. They must consider the security and safety of human life, implement
all the resources related this which assure all compliances of consumer protection.
SWOT analysis tool
Strength-
Firebird Ltd organize wedding event in London with skilled and knowledgable applicants
in their business. Company is able to formulate ideas to feasibility, they operate each and every
function or activity of this event effectively without any mistakes. The event is going good, all
the arrangements is done according to the consumers requirements that helps to satisfied them.
Weakness-

Due to lack of staff the procedure of event will be slow which effect company reputation
and position. It defines its weakness, that is not appropriate for business as well as their clients
expectation.
Opportunity-
Technology will give the best opportunity to company as to make event more successful
and memorable. While using drone camera in wedding event firm will capture all the moments
that is highly precious for their consumers and keep it safe for longer time.
Threat-
High competition in market place posses threaten for company as well as this event that
impact on success of activity and profitability of firm.
Decision making procedure when planning events-
Formulating idea to feasibility-
While planning wedding and other events company will take appropriate decision they
formulate effective idea to feasibility of event success. They consider the event life cycle, follow
each and every stage which is beneficial for business and events success (Nizam and Kam,
2018). Organization communicate with consumers, identify their preferences and fixed budgets
for specific event before starting the procedure.
Bidding procedure and campaign-
Event organizer provide appropriate guidance to their team members and monitor each
and every single stage of event life cycle, they provide direction for campaign the event
effectively. They hire more applicants for controlling and managing all the activities in event,
they trained existing workers in order to build strong team.
Role of stakeholders-
Event host- event organizer play vital role in event, they help to create memorable and
pleasant atmosphere for consumers and attendees by providing information and direction. They
make all the arrangement for people and work at broad variety of social functions.
Government- they play the most essential role in success of event, by providing the
permission for planning an event in nation.
Media- the role of media is quite different they promote and spread the information of
different events in all over the world quickly.

Host community- role of host community in planning of event is important they invited
all the people and build strong connection between them through developing understanding.
Criteria that is important for successfully planning of events
Financial budget is the main criteria that will consider by event planner for successfully
planning an event (Voskamp and Van de Ven, 2015). They will consider the trends, safety,
issues that affect events for example needs of community and cultural sensitivity that made
negative impact on success of function. Company finds the best way of funding for planning of
events that helps to provide the best services to its consumers with satisfactory work. They
arrange sponsor for specific event in London that supports to make it more successful within
market.
CONCLUSION
From above it has been concluded that political, social and other factors impact on event
industry which can be controlled by applying different types of models and tools. Various events
in society play major role as it helps to increase culture awareness. Funding, human resources,
government concern and other essential criteria is considered by event planner that help to make
plan of events more successful.

REFERENCES
Book and Journals
Conway, D.G., 2014. The Event Manager's Bible 3rd Edition: The Complete Guide to Planning
and Organising a Voluntary or Public Event. Hachette UK.
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Hixson, E., 2015. Event power: how global events manage and manipulate.
Liang, F. and Lin, Z., 2018, June. Study on the Impact of Road Cycling on Event Tourism
Development in Guilin of China. In 2018 2nd International Conference on
Management, Education and Social Science (ICMESS 2018). Atlantis Press.
Nizam, I. and Kam, C., 2018. The determinants of work-life balance in the event industry of
Malaysia. Economics. 5(3). pp.141-168.
Sharples, L and et.al., 2014. Strategic event creation. Goodfellow Publishers.
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the High Country Harvest in Australia. In Successful Social Media and Ecommerce
Strategies in the Wine Industry(pp. 74-92). Palgrave Macmillan, New York.
Voskamp, I.M. and Van de Ven, F.H., 2015. Planning support system for climate adaptation:
Composing effective sets of blue-green measures to reduce urban vulnerability to
extreme weather events. Building and Environment. 83. pp.159-167.
Yigitcanlar, T. and Teriman, S., 2015. Rethinking sustainable urban development: towards an
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