Global Events: Macro Environment Impact, SWOT Analysis, and PESTLE

This report provides an insightful analysis of the impact of global events on the macro environment, utilizing tools such as PESTLE and SWOT analysis. It examines political, economic, social, technological, legal, and environmental factors influencing the global event industry, with specific reference to the London 2012 Olympic Games. The report details the strengths, weaknesses, opportunities, and threats associated with global events, emphasizing the importance of considering these factors for successful event planning. Recommendations are provided for event organizers, including maintaining traditions, leveraging digital technology, and providing platforms for young talents. The conclusion highlights the contribution of global events to society and the nation, emphasizing the need for strategic planning and adaptation to external factors.

Global Events

Table of Contents
• Introduction
• Effect of Global events on Macro Environment
• Critically Impact of Macro environment
• SWOT Analysis
• Critically Impact of Macro environment
• Conclusion
• Recommendations
• References

Introduction
This presentation have the purpose to depict the insightful
knowledge intended to implement and the organising of the
global event. Additionally, it also state the consequences that
has impact at the macro environment. Along with this it will
present the impact on global environment through various
factors.

Effect of Global events on Macro Environment
Pestle is being considered as the most important tool which
are used by the organisation in order to analyse the external
environment in proper manner. This assist the firm in making
strategies as per the external factors Following is the pestle analysis of
global event industry :
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factor
 Environmental Factor

POLITICAL FACTORS
Political factor: A stable and friendly business environment with
predictable market growth trends is provided by high political
stability. On the other hand, political unrest discourages investors
and undermines stakeholders' faith in the economy and, as a
result, organizational performance. Business performance suffers
as a result of environmental uncertainty being increased by
frequently changing government policies. It is crucial for the
Olympic Games in London in 2012.

ECONOMICAL FACTORS
Economical factor: Organizational performance is directly influenced
by a nation's economic development. The Olympic Games in London
in 2012 benefit greatly from expanding economies. In a similar vein,
it is essential to comprehend the stage of the industry lifecycle. The
Olympic Games in London in 2012 will be decided by the GDP
growth rate.'s capacity to implement strategies for long-term growth.
A high GDP also indicates that consumers can spend more on
products. The availability of surplus labour at relatively lower wages
is indicated by high unemployment.

CONTINUE…
The Olympic Games in London in 2012 will be decided by the GDP growth rate.'s capacity to implement
strategies for long-term growth. A high GDP also indicates that consumers can spend more on products.
The availability of surplus labour at relatively lower wages is indicated by high unemployment.

SOCIAL FACTORS
Social factor: In any society, power distance demonstrates
acceptance of income inequality and hierarchy. The Olympic
Games in London in 2012 must modify its methods of business
management when entering markets with high or low power
distance. The Olympic Games in London in 2012 need to
investigate the gender roles that are typically assigned to women
in order to adjust its communication and marketing strategies
accordingly.

TECHNOLOGICAL FACTORS
 Technological factor: Innovative marketing strategies to
improve customer collaboration have emerged as a result of the
growth of information and communication technologies. In
today's business environment, social media use is common.
The Olympic Games in London in 2012 should carefully
consider the ongoing technological advancements in order to
maintain a competitive advantage.

LEGAL FACTORS
 Legal factor: The ethical and moral obligation of the London
2012 Olympic Games is to provide a safe workplace for
employees. Due to concerns about security and privacy among
customers, data protection has emerged as a significant issue.
The Olympic Games in London in 2012 need to learn about
data protection laws to safeguard customer data. In addition,
there are laws that limit the maximum price, guarantee a
certain level of quality, and shield consumers from deceptive
marketing claims.