Impact of Global Events on Macro Environment - Desklib

This presentation discusses the impact of global events on the macro environment through a PESTLE analysis. It covers political, economic, social, technological, legal, and environmental factors. It also includes a SWOT analysis and recommendations for event organizers.

Global Events

Table of Contents
• Introduction
• Effect of Global events on Macro Environment
• Critically Impact of Macro environment
• SWOT Analysis
• Critically Impact of Macro environment
• Conclusion
• Recommendations
• References

Introduction
This presentation have the purpose to depict the insightful
knowledge intended to implement and the organising of the
global event. Additionally, it also state the consequences that
has impact at the macro environment. Along with this it will
present the impact on global environment through various
factors.

Effect of Global events on Macro Environment
Pestle is being considered as the most important tool which
are used by the organisation in order to analyse the external
environment in proper manner. This assist the firm in making
strategies as per the external factors Following is the pestle analysis of
global event industry :
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factor
 Environmental Factor

POLITICAL FACTORS
Political factor: A stable and friendly business environment with
predictable market growth trends is provided by high political
stability. On the other hand, political unrest discourages investors
and undermines stakeholders' faith in the economy and, as a
result, organizational performance. Business performance suffers
as a result of environmental uncertainty being increased by
frequently changing government policies. It is crucial for the
Olympic Games in London in 2012.

ECONOMICAL FACTORS
Economical factor: Organizational performance is directly influenced
by a nation's economic development. The Olympic Games in London
in 2012 benefit greatly from expanding economies. In a similar vein,
it is essential to comprehend the stage of the industry lifecycle. The
Olympic Games in London in 2012 will be decided by the GDP
growth rate.'s capacity to implement strategies for long-term growth.
A high GDP also indicates that consumers can spend more on
products. The availability of surplus labour at relatively lower wages
is indicated by high unemployment.

CONTINUE…
The Olympic Games in London in 2012 will be decided by the GDP growth rate.'s capacity to implement
strategies for long-term growth. A high GDP also indicates that consumers can spend more on products.
The availability of surplus labour at relatively lower wages is indicated by high unemployment.

SOCIAL FACTORS
Social factor: In any society, power distance demonstrates
acceptance of income inequality and hierarchy. The Olympic
Games in London in 2012 must modify its methods of business
management when entering markets with high or low power
distance. The Olympic Games in London in 2012 need to
investigate the gender roles that are typically assigned to women
in order to adjust its communication and marketing strategies
accordingly.

TECHNOLOGICAL FACTORS
 Technological factor: Innovative marketing strategies to
improve customer collaboration have emerged as a result of the
growth of information and communication technologies. In
today's business environment, social media use is common.
The Olympic Games in London in 2012 should carefully
consider the ongoing technological advancements in order to
maintain a competitive advantage.

LEGAL FACTORS
 Legal factor: The ethical and moral obligation of the London
2012 Olympic Games is to provide a safe workplace for
employees. Due to concerns about security and privacy among
customers, data protection has emerged as a significant issue.
The Olympic Games in London in 2012 need to learn about
data protection laws to safeguard customer data. In addition,
there are laws that limit the maximum price, guarantee a
certain level of quality, and shield consumers from deceptive
marketing claims.

Environmental Factors
 Environmental factor: Recycling is almost a business
practice in some nations. The efficiency of a business can be
impacted by changes in the weather and climatic conditions.
Extreme weather, for instance, may necessitate the London
2012 Olympic Games because it may drive up operating
costs. To make the value chain more adaptable during the
Olympic Games in London in 2012must adhere to employee
and labour health and safety regulations because some
nations have stringent rules to ensure worker safety.

Impact of Macro Environment over
Global Event Industry
As Olympics is a huge event which is
occurring globally, various external factors are
impacting it. Event organizer should consider
each factor specially political and economical
making the event successful.

SWOT Analysis
 SWOT analysis is basically a tool which helps
the business organization in analyzing the
internal environment of the company. By using
this tool the firm management attain success in
the competitive market in effective manner.

SWOT Analysis
Strengths
 Strengths: The first component of the SWOT matrix is
the Olympic Games' Strengths in London 2012. One of
the organization's greatest assets may be its geographic
presence in various regions. It determines the company's
reach and ease of accessibility to the intended audience.

Weaknesses
 The second component of the SWOT matrix is
the Weaknesses of the London 2012 Olympic
Games. This is because the organization may be
able to expand its customer base and offset
losses from one product category with benefits
from the other. Environmentalists may criticize
the organization for its inability to incorporate
sustainability into business operations and for its
poor waste management practices.

Opportunities
The opportunities of the Olympic Games in London in
2012 are listed in the third column of the SWOT
analysis. The business organization has a great growth
opportunity provided by the population's exponential
growth, particularly in existing or potential customer
segments(Xiang and Chao, 2022).

Threats
Threats: The Olympic Games in London 2012 face a
significant threat from the evolving regulatory framework and
the introduction of new, more stringent regulations. It
complicates and makes compliance with legal requirements
more difficult for the business organization. The likelihood of
costly legal actions increases if you are unable to abide by
newly issued regulations. The organization may have difficulty
attracting talent with the necessary skill set due to the market's
shortage of skilled workers.

Impact of Micro Environment over Global Event Industry
There are various strengths of such huge event and
along with it has many weaknesses. Event organizer
must consider each factor so that there is less threat of
any weakness.

RecommendationsRECOMMENDATIONS
 Olympics is a huge event, and successful event planning
necessitates taking a variety of factors into account. The
political aspect of maintaining traditions without dissatisfying
the players and a sufficient number of sponsors are crucial
factors in the event's success. In addition, exploiting
opportunities to provide young talents with a platform and
making efficient use of digital technology ought to be taken into
consideration as essential success criteria.

Conclusion
 It is concluded from the presentation that events which organised at intentional
level are global events. These are organised in order to bring people from different
nations at a single platform. It has contribution in the society and nation by adding
some values and earn the profit. This presentation also discusses about various
tactics which are impacting macro environment through global events.

References
 Madsen, D.Ø. and Grønseth, B.O., 2022. PESTEL Analysis. In Encyclopedia of Tourism Management and Marketing.
Edward Elgar Publishing.
 Xiang, C. and Chao, M., 2022. SWOT analysis of sports talents training in school physical education curriculum in
China. Journal of Positive School Psychology, pp.655-669.
 Kenyon, J.A. and Bodet, G., 2018. Exploring the domestic relationship between mega-events and destination image:
The image impact of hosting the 2012 Olympic Games for the city of London. Sport Management Review, 21(3),
pp.232-249.
 Williams, H., 2020. Fortifying the city: visualising London 2012. The London Journal, 45(1), pp.106-122.