Global Events and Their Impact on Macro Environment: A SWOT Analysis of Exhibition Events

MACRO ENVIRONMENT
AND ITS IMPACT

Macro Environment
 It is a set of environmental factors that
affect the economy as a whole and also
influences the business growth. These
factors are uncontrollable for a business.
 There are six factors of macro
environment are Socio-cultural factors,
Economic factors, Political factors,
Technological factors, Demographic
facts, Physical and ecological factors.
 Macro environment affects the
business’s success and development.
This is a very dynamic environment
which changes very frequently

Global Events
 The events which are on global level for the
reach of population all over the world are
termed as Global events .
 This events need huge public investments
and high security for conducting them.
 The global events provide opportunities
and helps in development and growth of the
people such as Olympics, workshops, etc.
 Few global events might affect the lives of
people such as a volcano eruption, Israel
nuclear program, demonetization etc.

Global events :- Its impact on macro
Environment
 All the events in the world have a positive & negative impact on the
host, economy and the investors . The event managers have to analyse
the impact and try to get best outcome from the events .
 For example , Brazil Carnival , trade fairs , concerts influence the
people as well as it enhances the knowledge about the culture, religion ,
cultural practices , etc.

Global events :- Its impact on macro
Environment (Continued..)
 Other impacts of events might include improvement in the investment
opportunities , laws and rules. The events by the political parties or politicians
affect the environment negatively as well as positively. Political factors
influence the different areas of market .
 For example , Election of Joe Biden as president of US , as after elections
industrial policy affected and the Brexit, withdrawal of UK from EU .

Global events :- Its impact on macro
Environment (Continued..)
 Ecological and environmental events influences the communities and the
people to save environment and avoid destruction of the natural resources .
Various events and days are celebrated to create awareness in people .
 For example , Burning Man festival in black Rock Desert of Nevada and
Green Festival of US , which encourages use of green products.