Impact of Global Events on Macro Environment: SWOT Analysis of Olympic Event 2012

This presentation discusses the impact of global events on the macro environment, with a focus on the Olympic Event 2012. It covers the positive and negative effects of political, economic, social, technological, environmental, and legal factors on the event industry. The presentation also includes a SWOT analysis of the Olympic Event 2012 and provides insights into the decision-making process of event organizers.

• Introduction
• Positive and negative impact of global events on macro environment
• SWOT analysis of a global event
• Conclusion
• References
Table of content

Global events are arranged and performed at worldwide level. Moreover, this is
managed as well as hold by event specialists. Mainly, these events are conducted for
limited duration that have a international reach, investment of vital people and have
direct influences on population as well as developed environment. In addition to this,
these forms of events essentially concentrate on arranging exhibitions and conferences
by conducting with renowned organiser so that vital information of several events can
be share at larger level. Presently there is discussion on a major event that is Olympic
event 2012 that is a event takes place in a time period of every four years and belongs to
sport industry.
Introduction

Macro environmental comprise of various components that has impact on exercises of
business that is managing in occasion area. Organization must dissect and assess
these elements to lead undertaking of worldwide occasion successfully. This will
have impact over dynamic just as conduct of association. There are different
variables of large scale climate that will have both positive just as adverse
consequence on occasion association and its exercises.
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For deciding the effect of these elements of worldwide occasion industry PESTEL
investigation is led. This will uphold occasion association to take right and exact
choice for upgrade exercises. PESTEL examination for worldwide occasion industry
and conduct of association is notice underneath:
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 Political factor
 Economical factor
 Social factor
 Technological factor
 Environmental Factor
 Legal factor
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Political factor: There are various elements that is remembered for world
of politics of UK. This will lead of effect on dynamic cycle and
hierarchical conduct of powerful working of worldwide occasion.
Business must think about these guidelines and guideline while taking
choice in regards to exercises of occasion association. Political
components of will prompt adversely affect Olympic game occasion.

Economic factor:
This factor assume urgent part in execution of Olympic game
occasion just as industry. It is significant for occasion association
to think about sure and adverse consequence of efficient elements
while conduct of association and dynamic.

Social factor –
It comprise as mentality, conduct and view of individual towards Olympic game
occasion. Social elements will have high effect as this will impact the quantity of
participants in occasion. Benefits of occasion association will be significantly affected
by friendly factors.
CONTINUE…

Environmental factor
This factor will prompt significantly affect dynamic interaction and hierarchical
conduct of worldwide occasion. It is fundamental for association to investigate sway
on climate while take choice for directing occasion
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Legal factor:
This factor centre around wellbeing and security of association representatives just as
crowd It is significant for occasion association to dissect this factor to take better
choices.
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Examine strength and shortcoming of occasion to direct occasion hierarchical exercises
in better and powerful way. By deciding strength and shortcoming of Olympic
occasions, association will actually want to foster a compelling and effective
arrangement for occasion.
SWOT analysis of a global event

For this occasion association needs to direct SWOT investigation of Olympic Game
occasion. This will uphold in better dynamic, SWOT investigation in setting of
Olympic game occasion for fruitful arrangement of occasion is notice underneath
exhaustively.
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Strength –
The significant strength of Olympic game is that is has solid geographic presence. It has
solid picture as a primary concern of crowd which support in successful execution of this
worldwide occasion . It gives advantages to have nation and help in boosting monetary
rates.
Continue…

Weakness –
Insufficient spending plan for advancement and advertising will decreases the capacity
to upgrade client base. Changes in rule and guideline will influence the working of
occasion association. This occasion will prompt increment squander material which
contrarily affects climate.
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Opportunities:
There are various freedoms for worldwide occasion association. It is vital to utilize
right technique and measures to manage the wellbeing and security issues.
Olympic game occasion needs to work on more game to draw in more athletes
and further develop viewership.

Threats:
The innovative improvements by contenders sway on the couple of rivals in respect of specific
industry that become danger. Olympic games a brand emergency that draw in clients for
compelling innovation. Alongside swapping scale become vacillated that effect on the
Olympic games in direct way. A brand emergency has deals at global level while its
providers are neighbourhood. Presence of outer elements like increment contest, shaky
ideological group, helpless foundation and inaccessibility of assets react as danger that can
misdirect the business to get its target.

Popularity of Olympic game in market region just as it presence in various area of the
planet is its greatest qualities. This will prompt emphatically affect execution of
occasion exercises. This has high match inclusion in media and is exceptionally
strong in showcasing and advancing occasion.
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Particular Events need to concentrate in improving the inclusion of media for
advancing occasion exercises. The unequalled inclusion of media that help in
advancement of this occasion in successful and productive way.
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It is significant for occasion association to improve wellbeing and security estimated as
this will help in diminishing instance of mishaps. Wellbeing and security is the
significant issues that happen in during Olympic game occasion and this can have
adverse consequence in occasion association. So it is suggested that association
should take right measures.
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From above made discussion it can be summarized that global events are that are taking
place in different parts of the world and care changing according to the dynamic factors of
external environment. There are many different types of events according to the size,
content and form. There are host of communities and events that are targeted by local and
international audiences.
Conclusion

 Kamatsuchi, M., Gheorghe, A. and Balabanova, D., 2019. The global scale and
implications of delivering multiple interventions through integrated child health
events. BMJ global health, 4(4), p.e001333.
 Olmos, L., Bellido, H. and Román-Aso, J.A., 2020. The effects of mega-events on
perceived corruption. European Journal of Political Economy, 61, p.101826.
References

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