Impacts of Global Events on Macro Environment: Tokyo Summer Games Olympics 2021

Global Events

Table of content
 Introduction
 Positive and negative impacts of global events on macro environment
 Macro environmental factors
 Recommendations for improvements and solutions for a specific event
 SWOT analysis
 Evaluation of criteria essential for the successful planning of events
 Conclusion
 References

Introduction
 The hosting and organisation of different global events raise the status
and significance of a nation in both economic and cultural aspects.
 The respective presentation will cover the various terms and factors
associated with the hosting of events. It includes the impacts of global
events on the macro environment both in positive and negative sense
which influence decision making and organisational behaviour related
to the event.
 In addition to this it examines and assess the criteria essential for the
successful planning of events. The global event chosen for this
presentation is Tokyo summer games Olympics 2021.

Positive and negative impacts of global events
 The impacts of global events are worldwide and affect the environment in terms of a range of factors
associated with it. The factors affecting global events influence the decision making process and behaviour of
organisation who is responsible for executing the event.
 The positive and negative impacts of the Tokyo summer games Olympics 2021 is mentioned in the next slide
considering various factors.

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Positive impact
 Economic growth and tourism significance : The hosting of
Tokyo summer games Olympics 2021 allowed the nation to
attract a large number of visitors and raise the tourism
significance of the nation. It has resulted in generation of
high revenue which has promoted economic growth of the
nation to a major extent. The organisation of event resulted
in profitability of hotels, food outlets and other sectors by
complying with the needs of tourists who came to the
nation to attend the event.

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Negative impact
 Risks associated with covid-19 : Despite being constructive
measures implied by the government in the process of
execution of the event, the hosting of event has resulted in
major infections among individuals. The risks of infections
became higher with extreme crowd and massive audience
resulted in avoidance of social distancing measures.