Positive & Negative Impacts of Macro Environment Factors on Global Events Sector

Global events

Table of Content
• Introduction
• Positive & negative impacts of macro environment factors on international events
sector
• SWOT Analysis
• Conclusion
• References

Introduction
Global events refers to a physical phenomenon which are taking place for a short period
of time and have a global reach. Usually this events are based on a specific location and
investment is done by public which leads to a huge impact over population and also
development of the region where it is conducted. When taking present scenario global
event industry can be segmented into various groups based on age group, organizer,
region type of event and so on. The events can also be divided into categories such as
musical concerts, exhibitions, sports events, corporate events, festivals and so on.