Impact of Macro Environment on Global Events

Global Events

• Introduction
• Positive and negative impact of macro environment on global events
• Evaluate the macro environmental factors and their influence on global events industry
• Recommendations for improvements
• SWOT analysis of a global event
• Criteria that are essential for the successful planning of events.
• Conclusion
• References
Table of content

Global events basically denotes the different programs,
sports events, music concentrate that are held at
international level. This presentation is based on impacts
of macro environment on global events industry and
their influence on decisions making and organisational
behaviour. It also comprises of essential criteria needed
for successful planning of specific events.
Introduction

The PESTLE Analysis is an effective tool which is used to understand market factors
which identifies key change drivers. This brings out current environmental situations which
leads to positive and negative changes on business operations.
Positive and negative impact of macro
environment on global events