Global Events: Diversity, Factors, Impacts, and Management Strategies

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................1
Diversity of global events industry.............................................................................................1
Presenting factors that influenced the development of events....................................................2
Evaluation of key factors that influence event industry..............................................................3
Critically evaluate key factor that have influence or shape industry..........................................3
Value, impacts and legacy of range of global events..................................................................4
Different management strategies used to support event development........................................5
Critically evaluate the specific management strategies...............................................................6
Assess the impact that global events have on different level of environment............................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Global event are those events which are staged for a limited duration by
attracting visitors at global level and require significant public investment, also have an
impact upon environment. The report is based upon case study where company is
looking to Olympic venue in 2012 and wants to understand the current market. The
report will examine the diversity of global events along with its structure, further study
explain the factors that influenced development of an event. Moreover, it evaluate the
value, impacts and legacy of different global events and then provide range of
management strategies that support events to develop in better manner.
Diversity of global events industry
The event industry is diversified in many ways and it is categorized as per size,
form and content. Such that as per event size, events are categorized within four types
such as:
 Major events: This type of events attract range of visitors (international and
national) towards it along with media coverage and benefit economy as well
(Pirker, Kultima and Gütl, 2016). Such that UK Sports events, Women's Rugby
World Cup 2021.
 Mega events: It attract significant number of attendees at global and local level,
also cause positive impact upon economy of country. Such that FIFA World Cup,
Olympic Games etc.
 Hallmark events: this held at particular place and while occurring of such event,
the identity is also linked with host destination, as a result, the event form an
important part of its image and branding (Maneenop and Kotcharin, 2020). For
example, Chelsea Flower Show in UK, Edinburg International festival in
Scotland. Local community events: This is held to attract local audience and the main
motive is to provide fun, social and entertainment values to them. This type of
event is occur due to strengthen a feeling of belonging, engendering pride within
communities. For example, Asian Mela-Waltham Forest.
Event based upon form and content are as mention below:
Event name Description Example
1

Cultural events This are also be a major events which is a
universal form of events (Parc and Kim, 2020).
It also include family customs and religious
ceremonies that encourage people to learn
from culture.
Sound of Music,
Phantom of Opera
Sports events It attract range of visitors and cause positive
impact upon economy. In this, events are occur
under four categories like showcase, on-off,
calender and mega events
Olympics,
Commonwealth
Games
Business
events
This are private events that occur for specific
purpose by a particular organization (Pereira
and et.al., 2020).
Annual Meeting,
Conference, Award
ceremony
Structure of event industry
Events are run by teams under larger organization like BBC Good Food Shows
by BBC Haymarket, while business events are organized by project or event teams
within companies. Hence, these companies are professional groups who may organize
event on contract basis. Moreover, the suppliers are also work in direct like, sound
production, lightening, catering etc. Hence, the network of this industry is wide, while
different venues are set to manage the event in perfect manner. Like historical houses,
galleries, theatre etc. Thus, the structure of events are depend upon the size that helps
to organize in effective manner.
Presenting factors that influenced the development of events
The events are highly influenced by many factors that may cause negative as
well as positive impact upon event industry such that:
Demand and motivation: Event industry should present new ideas to their
customers which in turn leads to attract visitors towards it. Moreover, another lucrative
aspect is incentive travel that also motivate participants for increase level of
performance to attain organizational goals (Smith and et.al., 2020).
2