Global Events: PESTEL Analysis, SWOT Analysis, Criteria for Successful Planning

This presentation discusses the impact of macro environmental factors on global events through PESTEL analysis. It also provides insights on SWOT analysis, criteria for successful planning, and recommendations for improvements. The subject is not mentioned. The course code, course name, and college/university are not mentioned.

Global Events

Table of content
 Introduction
 PESTEL analysis
 Evaluation of macro environmental factors
 Recommendations for improvements
 SWOT analysis
 Criteria essential for successful planning of events
 Conclusion
 References

Introduction
Global events are those which are organised globally and
that includes bringing more people towards the event
which will be from different countries. For the global
events there are many organisations and different
organisers who makes a huge investment so as to make it a
successful one as organising a event is directly related with
the economy.

Macro environment Factors
 Political factors- Asian Games,
2006 was the world largest game
which was organised in Doha and
this helped a lot to the government
in terms of bringing revenue.

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 Economic factors- For the economic factor the main
negative impact which has been created by Asian
Games, 2006 was the increased amount of
expenditure which have been made from the
government.

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 Social factors- Organising an event which has
been made with the Asian Games, 2006 has
helped a lot in a fuller utilisation of resources
which were made idle.

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 Technological factors- The technology
have been developed a lot and for
providing the information to people now
the event organisers are taking the help of
social media to inform the people which is
the best use of it.

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 Environment factors- For the organising of an
event it will be very helpful to use the recycling
methods so that there will be less waste and so
that it does not impacts the environment.

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 Legal factors- Asian Games, 2006 was developed
with the formulation of every legal and regulatory
standards that are important to be followed.

Evaluate the macro environmental factors
 The macro environment factors creates an
huge impact on organising an event
because the political or the economical
factors at some time creates an negative
impact.

Recommendations for Improvements
 As the “Asian Games, 2006” was a complete success which was conducted in
Doha now there are more chances of making improvements in it.
 This will cover the use of technology which will be helpful to them in making it
more advance and the other is to develop some new ideas which will be unique
and different from the other games that have been organised till date.

SWOT Analysis
SWOT analysis is referred as the
effective framework that is used to
analyse strengths and weakness,
opportunities and threats.

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Strengths
 In the event of Asian games 2006 number of
participants took part from different countries
of world. The event help these athletes to show
their skills to global audience.
 424 events are organised in 39 sports featured
in the games.

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 The event of Asian games 2006 has
unmatched media coverage and this
is the major strength for this game.

Weakness
 There are various incidents of doping was
occur that raise a question mark on the
credibility of event.
 There is various countries was boycotted
from the event due to some political reason.
It enhances event's ineffectiveness.

Opportunities
 There is opportunity for Asian
games 2006 to organise it in
different countries such as like
India, China and various others.

Threats
 Terrorist attack is the major threat for Asian games 2006 that reduces number of
fans in stadium and raise a question on safety of participants and audience.
 There are various other sports that become professional in nature that create
competition for this event and impacts on its popularity.

Criteria for successful event planning
 There are various criteria that includes
internal and external factors are plays
essential role in successful planning of
event. Mega event such as Asian games
2006 was organised at large level that
contains multiple sports events

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 It attracts attention of large number of
audience. There are some essential criteria
such as adoption of latest technology, social
and cultural requirements are the factors that
are considered by the event managers before
organising event in the country of Doha.

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 Internal as well as external environment
factors are considered by the event
managers in the process of conducting
events in other country.

Conclusion
As per the above presentation, it can be concluded that there are various types of events that are
conducted at local as well as global level. There are various macro and micro environment factors
that impacts effectiveness of event in positive and negative manner. Apart from that environmental
factors also affected by the activities of event.

References
 Bowler, J.M., 2020. Glacial age aeolian events at high and low latitudes: a Southern
Hemisphere perspective. In Antarctic glacial history and world palaeoenvironments (pp.
149-172). CRC Press.
 Buckingham, K. and et. al., 2020. The untapped potential of mining news media events for
understanding environmental change. Current Opinion in Environmental Sustainability. 45.
pp.92-99.
 Chatzis, S.P. And et. al., 2018. Forecasting stock market crisis events using deep and
statistical machine learning techniques. Expert systems with applications. 112. pp.353-371.
 Percival, L.M.E. and et. al., 2020. Phosphorus-cycle disturbances during the Late Devonian
anoxic events. Global and planetary change. 184. p.103070.

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