This presentation explores the positive and negative impact of external environmental factors on global events, provides recommendations, and conducts a SWOT analysis. It discusses the political, economical, social, technological, and environmental factors that influence global events. The presentation also offers recommendations for budget planning, effective promotion policies, and waste disposal strategies. Additionally, it includes a SWOT analysis of the ExCel Exhibition Center regarding the Olympics. Overall, the presentation highlights the potential for growth in the global event management industry.