Impact of Global Events on Macro Environment

Global Events
Part- b

• Introduction
• Positive and negative impact of global events on macro environment
• Evaluation of macro environment that has influence on global events
• Recommendation
• SWOT analysis of a global event
• Critical analysis of the criteria essential for successful planning of events
• Conclusion
• References
Table of content

Events are happening of an activity on a specific time and
place. Nowadays they have been managed and controlled by
the professionals. Global events are those events which occur
at international level. The events can be organised at different
level and with different purposes such there are various events
are organised for family and community to celebrate festivals
and occasions while trade fair and exhibitions are organised
for business purposes.
Introduction

Positive and negative impact of global
events on macro environment
Positive impact : The events are organised at different locations which helps in development of that particular location
as it generate the job opportunities and attracts tourist to the place as it becomes famous due to the event. For e.g.,
sports events such as Olympics lasts for almost a month which generate the opportunity of revenue to the people.
Global events such as New Years Eve Fireworks of London attracts a lot of tourist to the country at the particular
time.