Diversity and Impact of Global Events Industry

Global Events

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Examine the diversity of the global events industry, including its structure and
organization and the role of different types of events in society............................................1
P2 Explain factors that influence on the development of event industry at global level.......2
TASK 2............................................................................................................................................3
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate..................................................................................................................3
P4 Review of management strategies that support responsible event development for a range
of global event........................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The term Global event industry is explicated as a sector that manage and control the
events at international level. Olympics, Asia cup, World cricket championship, international
industry meetings and many more are the example of global event. This events perform and
manage work according by engaging participation from multi-national level. In simple terms,
events are organised at global level with the provision of huge investor that invest in event with
use of global branding skills. This report is written from perspective of London exhibition centre
and it provide services to manage events such as Hallmark events, Mega and sport events etc. at
global level. Further, this report highlights on impact of global events on environment and the
factors which influence on global events (Diffenbaugh and et., al. 2017). In the last, influence of
macro-environment on the decision-making and organisational behaviour will also be included in
upcoming report.
TASK 1
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society
In order to make an event more successful society plays an important role and it is because
they or audience is the one who purchase tickets from organiser. Along with this failure and
success of event depends on sale of tickets. Some events which are undertaken in the report is
mention as follow:
Size of event- Each event relates with different size and this refers that some events are
performed at a large and some at small level. Like, Mega events are performed at global level
and they are surrounded with a large media coverage. While, other events are too small and it
define individuals from a particular community engage in this events (George and Ray, 2017).
Moreover, event size provide assumption of required investment, audience involvement and
branding efforts etc. Size of event with their type is mention as follow:
 Local or community event- There are different events managed for a specific reason
with a motive of gathering, making decisions and any other purpose. Society of a
particular area organise local event. On the other side, community events also aids
persons to formulate specific decisions.
1