Global Events Industry: Analysis of Factors, Impacts, and Management

This report provides an analysis of the global events industry, with a specific focus on the London Excel Exhibition Centre. It explores various types of events, factors impacting the development of global events, the environmental impacts of events, and relevant management strategies. The report discusses the role of events in society, including their economic and social impacts, and examines how technological and socio-cultural factors influence the industry. It also covers affiliated marketing and SEO strategies, and their influence on the event sector. Furthermore, the report delves into the economic, tourism, physical, and environmental impacts of events. This document is available on Desklib, a platform offering a wide range of study resources, including past papers and solved assignments for students.

Global events

Table of Contents
PART A...........................................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1..............................................................................................................................................1
2..............................................................................................................................................3
3..............................................................................................................................................4
4..............................................................................................................................................5
5..............................................................................................................................................5
6..............................................................................................................................................6
7..............................................................................................................................................7
8..............................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

PART A
INTRODUCTION
Global events are arranged and performed at worldwide level. Moreover, this is managed as
well as hold by event specialists. Mainly, these events are conducted for limited duration that
have a international reach, investment of vital people and have direct influences on population as
well as developed environment (Awadalla and et. al., 2020). In addition to this, these forms of
events essentially concentrate on arranging exhibitions and conferences by conducting with
renowned organiser so that vital information of several events can be share at larger level.
Respective report is performed upon London’ Excel Exhibition Centre that already performed
various events of international. The topics which are performed into this report are numerous
forms of events, several factors which impacts various global event development. Additionally,
the events impacts on environment are responsible for events growth and review of specific
management strategies are also described in this report.
MAIN BODY
1.
Events are undertaken as activities to bring individuals at single place on specific time
period for delivering something. Moreover, it involves numerous factors to consider such as
budgets, sponsors as well as other require plan, arrange, budget and execute appropriately and
effectively. In addition to this, there are several levels where events are performed along with
having different objectives such as local, domestic and international level. Additionally, these
overall are arranged as well as controlled by specialists who is also called as events management.
Few of various events form that brings diversity are described below:
Kinds of events by size
 Local or community events: It is regarded as events that are conducted at small level in
which people of society are invited to attend it. Additionally, this is also arranged for
short time due to this any services associated to accommodation are not needed to be
controlled by professional or organisers (Borisov and et. al., 2019).
 Major events: It is regarded as some events that are conducted at larger level with aim of
grabbing the attention of large visitor’s number. Moreover, these events are organised for
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facilitating information related with an event to all. In addition to this, those events are
conducted at both domestic as well as international level.
 Hallmark events: It is undertaken as events that are arranged to promote the places along
with intent to grab the attention of larger individuals. Like New Year eve, Central
London Fireworks and many more. In addition to this, these kinds of events are also
known as town culture’s spirit, attributes and so on (Dang and et. al., 2021).
Kinds of events by content
 Sports events: It is associated as events that are considered as physical events as it
maintain some direct focus on non participants in forms of entertainment like Olympic,
IPL and so on that are usually conducted for more than a month.
 Music events: In particular events, the level of participants is high and they are full of
passion. Additionally, it is usually conducted with capability of larger consumers such as
hiphop, EDM and so on.
 Trade events: It is undertaken as events that are conducted overall building partnership
within dealers, suppliers and consumers and others. additionally, it order to few of those
events like seminars, presentations, conferences and so on as it also aids in conducting
external marketing in which overall associated individuals are invited.
Components and structure of event industry
 Event management firms: In respective forms of firms, this considers overall its
answerability to plan and manage numerous set of activities that are undertaken as the
part of event (Deng and et. al., 2019). In addition to it, this also ensures that effective and
smooth flow of services is processed with excellence by that all standardized practices
are attained at specified time duration.
 Location: It represents the areas wherein events are conducted into specialised manner.
Additionally, it is also responsibilities that are played by event organisation in which they
have evaluates the services of accommodation, number of attendees, capacity and so on
have to be addressed and then effectual areas is adapted.
 Suppliers: These are also undertaken as huge essential component into event industry and
this have to maintain clear coordination and interactions along with suppliers as this
ensures that effective supply of crucial inputs is processed addition with excellence.
Additionally, this is also be essential as techniques, material and convenience are handled
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so that events is conducted with sustainability like marketing agencies, catering, sound
system and others.
Role of numerous events within society
 In process of event, the rate of employment is maximises as more number of person get
gathered at particular places. Moreover, the local sellers also gain opportunity to obtain
various earnings. While on other hand, it is only promoted when administrative of events
research its responsibility towards societal effectiveness.
 The performance of events maximises passion and aids in formulating strong work network
in which large number of individuals formulate their visits as well as gathered at areas.
Within it, effective relation is developed within several individuals by whom healthy culture
gets promoted (Hao and Singh, 2020).
 It forms a particular level of awareness in which person’s learned and educated related to
some specific topics. In addition to this, it is also being used to generate clear
acknowledgement related to specific acknowledgement along with specific traditions,
beliefs and cultures that gather unity within community.
2.
Event sector plays important role to develop economical situations as it renders a manner
for interacting at worldwide level. Additionally, it is also undertaken as one of main
responsibilities of event organiser. For ensuring that, events would be appropriate and aids in
attainment of competitive edge into marketplace. In respect of this, there are some vital aspects
that have huge impacts towards growth of event industry (Moller and et. al., 2019). Few of the
factors are explained underneath:
 Event history and socio cultural factors: Some factors like cultures, demographics and
many more may impacts on event industry in affirmative and pessimistic way upon
incomes and profit of event entity. In respect of London Excel exhibition centre, it is
required to create awareness associated with numerous cultures of individuals, audiences
issues. In addition to this, it may aids organisation to gain acknowledgement related to
several socio-cultural elements as well as these essential for United Kingdom economical
growth.
 Motivation as well as demand for several forms of events: The world wide events are
undertaken as essential motivators for firm as well as economy. Within it, the event
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manager of company is responsible to understand the desires as well as choices of
customers that assists in formulating effectual plans to execute an appropriate event.In
regards of it, events arranged with aim of inspiring called as planned event that focus to
meet desires of clients in efficient and proper way. As event are also organised to
maximise people learning, determining their ideas as well as same time they motivates
themselves. So, it is undertaken as those events that enhances overall motivational factors
that directly influence clients in regards of their personal, cultural, economical and so on.
Along with his, with aids of those factors, London Excel Exibition Centre can generally
increase their performance and obtain larger market share. Also, this would contributes in
maximising brand image and formulate strong monetary position of organisation at
competitive market.
 Technological factors: It is undertaken as the factors that continuously maximise and
renders effectual growth to business in regards of development. In respect of event
industry, technology plays essential role as it reduces whole activities completion time
duration with sustainability. In addition to this, it involves trade exhibition, innovation
and uniqueness within cultural events that is the main aspects while attracting large
visitors. In respect of London Excel Exibition Centre, it uses several techniques and tools
that assist them to perform event within market area. Apart from this, the technological
advancement adaption facilitates an edge within event industry in its worldwide business
expansion that results in higher sales as well as improved brand image.
Therefore, from above described factors, this have been analysed that they has impacts on
event industry as well as on London Excel Exhibition Centre. Also, failure of those factors may
leads entity towards tackling various issues like it can survive within marketplace for long
period. So, it is essential for organisation to incorporate overall these factors to obtain effectual
position within market areas.
3.
As per the above described aspects, the overall factors have direct impacts on
development, structure as well as entity of event industry. Moreover, the technological factor
assists this industry in attainment of activities at limited period and in effectual manner. In
addition to this, there are several benefits of technological aspects for event industry such as save
time, cost effective and many more. Whereas, the societal factors are also beneficial for specific
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sector in distinct way such as enhanced spirit of society, improved residents skills and many
more. so, both aspects has optimistic impacts on firm, development and structure. Also, this
would assist organisation to develop effective and affirmative business structure.
4.
There are numerous strategies that have to be complying by event managers for utilising
and arranging global event appropriately and effectively. In addition to this, there are various
reasons for organising an event at international level such as formulate leads, enhance brand
awareness, and build relationship with visitor and so on (Morim and et. al., 2021). There is also
requirements to formulate SMART objectives that turn to aids them in attainment of competitive
advantage at less time period and officious manner. There are some techniques that would
influence as well as shape event industry. Some are as follows:
Affiliated marketing strategies: This is undertaken as essential strategies that aid event
industry to facilitate appropriate information related to several events to customers. In addition to
this, it would assists to attract large people that results in high sales and improved brand image.
There are numerous affiliated marketing strategies that desire instant attentions such as e-mail
marketing etc. Also, these would be vital and useful for event industry within its growth.
SEO: This technique would assists event industry to obtain various customers. Moreover,
it would maximise websites trafficking as well as also aids them in gaining several leads that are
much interested to recruit an event organiser. So, this is officious and crucial techniques that
shaped and influenced event sector appropriately and efficiently.
5.
There are numerous events which are conducted through several entities as well as it is the
key impact on environment. Moreover, it includes various forms of events which are related with
many aspects (Picotti and et. al., 2019). In addition to this, firm conducted event so this needs
various resource types which assists in appropriately perform events globally. There are
numerous events which are conducted by organisation and their impacts on environment few
aspects are explained underneath:
 Economic and tourism impacts: Events forms several opportunity for tourism industry as
it highlights optimistic impacts on economy which is related with revenues that obtains
from events, maximise incomes and reputation. Additionally, Industry conduct events so
it is not beneficial for tourism but it is also affects the employment which leads towards
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job opportunity. In addition to this, it also has pessimistic impacts as there is several risks
on industry which is related to its reputation as well as maximising cost.
 Physical and environment impact: Physical factor such as transportation as well as
communication services. Moreover, it incorporates affirmative affects as transportation
services are rendered for the convenience of people so that it may become competent to
travel from one area to other in simple manner. In addition to this, it also highlights
pessimistic impacts on environment to develop noise pollution which can cause health
issues.
6.
There are several strategies of management that can be considered which essentially are
responsible for any form of events development that are as follows:
 Community events perception: An evaluation conducted in respect of London
development firm determine that these has been estimated incomes of around 93 million
pounds within London into year 2002 that has assisted in developed of 3000 jobs. In
addition to this, the strong events growth is a general trends part that is developing
towards product based sector for service based economy.
 Balance Scorecard: It is regarded as essential strategy of management which would aids
events organisation for forming their level of performance efficiently for adopting a range
of strategies, specified standards and many more. Moreover, it assists to estimate and
facilitates input to firm. Within it data accumulation is the key to render quantitative
results for placing a dynamic impact upon them.
Various factors which contributes on economy
 Local level: Events can be organised by industry on local level which is related with growth
of economy locally. Moreover, it also incorporates maximisation of employment
opportunities that have impacts on job. Additionally, events performed at local levels which
are utilised resources in effective way so it aids in reducing overall costs (Stokes, 2021).
 State level: Events are also conducted at state level. Moreover, it represents affirmative
impacts due to maximising domestic taxes accumulation as income for economy.
 National level: Events which are performed nationally has much impact on economy of
country. Moreover, the global events can be organised upon wider scope for accumulating
from several nations so it is an affirmative contribution towards international currency
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maximisation, it is effectual for economy as well as country. Also, this forms economical
circumstances due to much revenues comes from various events which is conducted by firm.
7.
Management strategies can be used by firm incorporating theory of stakeholders that
facilitates them possibilities for attaining success with optimum utilisation of resources. In
addition to this, it may not much efficacious as it has been represented by people that workers are
less interest to use those commodities that are produced by their own entity as compare to perks
undertaken through them from business (Vamvakas, Salamalikis and Kazantzidis, 2020). For
example: London fashion week, there are some strategy for London fashion week are described
below:
 Benchmarking: This is undertaken as effectual strategy that is utilised for Olympic events.
Moreover, by respective strategy the specific criteria are set for attaining overall results into
particular time duration. Additionally, this tactic usage for attaining the less anticipated
outcomes for actual events.
 Key performance indicators: Respective strategy used in some actual international events
such as Olympic, London fashion week and others for determining whole monetary as well
as non monetary transactions. Moreover, with assistance of this tactic get whole outcomes
upon particular period as well as evaluating overall practices in effective way (Wang and et.
al., 2021).
8.
The larger level events are performed for huge affects of individuals, resources and local
communities on environment as well as external atmosphere upon that business function are
conducted. Therefore, there are fundamentally some events that have adverse impacts on
surroundings because of adverse effects on surrounding because of extra utilisation of resources
that leads towards carbon emission (Van Rheenen, Sobry and Melo, 2021).
CONCLUSION
As per the above report, it has been concluded that events are conducted at worldwide level.
As these events are conducted for limited duration that have an international reach, investment of
vital people and have direct influences on population as well as developed environment.
Moreover, there are numerous strategies that have to be complying by event managers for
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utilising and arranging global event appropriately and effectively. In addition to this, there are
various reasons for organising an event at international level such as formulate leads, enhance
brand awareness, and build relationship with visitor and so on.
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REFERENCES
Books & Journals
Awadalla, M. and et. al., 2020. Global longitudinal strain and cardiac events in patients with
immune checkpoint inhibitor-related myocarditis. Journal of the American College of
Cardiology, 75(5), pp.467-478.
Borisov, S. and et. al., 2019. Surveillance of adverse events in the treatment of drug-resistant
tuberculosis: first global report. European Respiratory Journal, 54(6).
Dang, Z. and et. al., 2021. Impact of Sudden Global Events on Cross-Field Research
Cooperation. Information, 12(1), p.26.
Deng, S. and et. al., 2019. Rainfall seasonality changes and its possible teleconnections with
global climate events in China. Climate Dynamics, 53(5), pp.3529-3546.
Hao, Z. and Singh, V.P., 2020. Compound events under global warming: a dependence
perspective. Journal of Hydrologic Engineering, 25(9), p.03120001.
Moller, A.B., and et. al., 2019. Monitoring maternal and newborn health outcomes globally: a
brief history of key events and initiatives. Tropical medicine & international
health, 24(12), pp.1342-1368.
Morim, J., and et. al., 2021. Global-scale changes to extreme ocean wave events due to
anthropogenic warming. Environmental Research Letters, 16(7), p.074056.
Picotti, V., and et. al., 2019. Change from rimmed to ramp platform forced by regional and
global events in the Cretaceous of the Friuli-Adriatic Platform (Southern Alps,
Italy). Cretaceous Research, 104, p.104177.
Stokes, J.M., 2021. Geopolitics and Global Events: International Student Recruitment in a Time
of Disruption. In Global Perspectives on Recruiting International Students: Challenges
and Opportunities. Emerald Publishing Limited.
Vamvakas, I., Salamalikis, V. and Kazantzidis, A., 2020. Evaluation of enhancement events of
global horizontal irradiance due to clouds at Patras, South-West Greece. Renewable
Energy, 151, pp.764-771.
Van Rheenen, D., Sobry, C. and Melo, R., 2021. Running Tourism and the Global Rise of Small
Scale Sport Tourism Events. Small Scale Sport Tourism Events and Local Sustainable
Development. A Cross-National Comparative Perspective,, p.249.
Wang, P., and et. al., 2021. Intensified humid heat events under global warming. Geophysical
Research Letters, 48(2), p.e2020GL091462.
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