Diversity of Global Events Industry

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explore diversity of global events industry including its structure, role and organisation of
various types of events................................................................................................................1
P2 Explain factors which influences global developments of events industry...........................3
TASK 2............................................................................................................................................4
P3 Evaluation of value, impacts and legacy of events on environment in which it is operating 4
P4 Management strategies which are responsible for development of event industry at global
level.............................................................................................................................................6
TASK 3 and TASK 4 are covered in PPT.......................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Events are application of creating and developing conferences, events and occasion which
includes different aspects of these events which are identified. Event industry is one of those
industries which is growing at fastest speed all over the world. It includes corporate, cultural,
religious or personal events which comprises of identifying audience, planning, coordinating
technical aspects and executing whole activity successfully. Global events industry is estimated
to be approx £1,100 billion in 2018 and expected to grow by £2,330 billion in 2026 (Events
Industry by Type, 2019). London's Excel Exhibition Centre is one of company in events industry
which operates globally and has already hosted many events successfully. In this report there
will be examination about diversity present in global events industry which will include
structure, organisation and role of various events in society. This assignment will include
different factors that influence the global development of events industry. There will be
evaluation of value, legacy and impact on environment of range of global events in which the
industry operates. This report will review management strategies that supports and are
responsible for development of global events. This will also determine positive and negative
impacts that macro environment has on event industry globally and its influence on decision
making and behaviour of organisation with the help of specific examples. This report will
conduct SWOT Analysis for events to examine and assess criteria which is essential for
successful planning.
TASK 1
P1 Explore diversity of global events industry including its structure, role and organisation of
various types of events
In the present scenario there is high level of competition in events industry worldwide
which impacts ability of different organisation's for decision making. In order to enhance
productivity and increase performance managing global events successfully plays an important
role. In relation to London Excel Exhibition Centre, they conducts various types of events
globally to improve its brand image (Bowman and et. al., 2017). Diversity is combinations of
various languages, culture, policies, economies and ideas which are identified by organisation to
portray positive image and to maintain relations with society so that overall performance can be
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improved. Due to constant up-gradation in technological factors and innovation in field of events
are creating threats for companies for survival and take appropriate decisions to stay in industry.
These changes are also creating opportunities for companies to host music, games, Olympic and
culture related events so that there is development for organisation and society as well
(Diffenbaugh and et. al., 2017). These events creates grounds for diversity in events industry and
hence it is important for companies to study and understand these diversities, explained below:
ON THE BASIS OF SIZE
Major Events: These are those types of events which are hosted at international level and
can contribute in society by inviting visitors from different countries. Examples are cultural,
sports, religious events, etc. which attracts individuals worldwide and contribute in region
economy in which it is hosted.
Local Events: These types of events have gathering of 50 or more individuals and does
not open premises for general public. Some of examples of these events are weddings, parades,
occasion and personal events which engage guests on emotional grounds. This helps in
maintaining relations with society.
ON THE BASIS OF FORM
Sports Events: This comprises of different types of activities in which various athletes
participate with physical skills they have. Such events are governed by national or international
bodies which regulates happening of such events (Horne, 2017).
Cultural Events: Theses types of events are music, art, culture, poetry which helps in
increasing social, economic and culture status of society. Some of the examples are charitable
functions, local festival, exhibitions, etc.
On the basis of above differentiation there are many opportunities for London Excel Exhibition
Centre to enhance its productivity and profits margins so that it can compete in competitive
environment of events industry (Westerhold and et. al., 2018). There are different innovative
solutions by which companies can successfully host global events and gain better position in
industry. Some of those techniques are as follows:
Event Industry Suppliers: In this techniques, London Excel Exhibition Centre will take
help from specialised suppliers which provides assistance to host events successfully and
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