Global Events Unit 30 - Examining Diversity, Factors, Impact and Legacy

Global Events Unit 30

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
P1 Examining the diversity of the global event industry, including its structure and
organization and the role of different types of event in society:..................................................3
P2 Explaining the factors that have influenced the development of global event industry:........4
P3 Evaluating the value, impact and legacy of global event on the environment which they
operate:.........................................................................................................................................7
P4 Review management strategies used to support responsible event development for range of
global event:.................................................................................................................................9
P6 Determining the positive and negative impact of the macro environment on global event
industry and their impact on decision-making and organizational behaviour:..........................10
P6 Conducting SWOT analysis:................................................................................................12
CONCLUSION..............................................................................................................................13
.............................................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
There are various events that will occur on a regular basis in the global level. The
creative as well as the innovative events that are occurring on a global level will bring in high
standard of services that will help people to maintain clients. This Global event addresses on a
certain level of perception that will help to deliver the standard of services which are necessary
and will have to be valued according to the money that is being spent (Werner and et.al, 2018).
There are events that will bring about the creativity levels and also there are certain boundaries
that will have to be maintained in order to deal with the client as well as their perceptions. There
will be event organisers on a global event bases such that this event organizers will deal with
every management criteria that will have to be dealt on a global level. These events can be the
cultural ones or the primitive ones which are necessary to be incorporated in any sector based on
the requirement. The entire report will focus on how far the global events are managed as well as
the kind of entities that can be developed in bringing about the operational complexities of
various industries. A complete understanding of the economic point of view is also connected in
this report.
MAIN BODY
P1 Examining the diversity of the global event industry, including its structure and organization
and the role of different types of event in society:
Global event is well-known term, this simply means mega event that took place around
the world for various purposes for example; sport event, music event and fashion event. Global
event are been conducted to make year memorable and to increase awareness about country
where event in been organized, it is very clear that global event are well-known for entertaining
large group of people. Event industry is one of the fastest growing industry which contribute in
the betterment of the economy, UK's event industry contribute almost 41.4 billion British pound.
There different types of global event, these are:
Mega event: mega event happen once in a year and impact host country who is conducting these
events, organizer promote local tourism and local business while arranging these events. Mega
event may include Olympic, Football world cup and mega musical event. Sport mega events
have huge fan base all around the world, people visit these country to enjoy live event.

Major event: major event are those events who attract more than 200 people and provide
entertainment, these events may include; musical concert, dance concert and small sport event
fall under major event.
Hallmark event: hallmark event are rare, these events run for more than 1 month. People from
all around the world visit host country who is arranging hallmark event. This may include
carnival festival and Glastonbury festival.
Global event are quite challenging to be arranged which means structure of the event
need to be effective to meet the demand, there is different structure of every event, these are:
Event management: event management is one of the most important thing in the event
especially global event, it is very clear that event need to have some key elements, these are:
Event infrastructure: event infrastructure allow event organizer to design effective structure that
meet demand of the event, this simply means each and every part of the event need to effective
enough. For example setting goals and objective and examining communication methods needed
in the event.
Target audience: every event have its own target audience, this means they need to target those
audiences which suite best for example musical event will target young people or middle age
who prefer music and dance.
Venue: venue is one of the most important thing for every event industry, this simply means
organizer have to find a suitable country to host their event. Venue for global event is quite
complex which means organizer have to think on global scale.
Investor: investor play vital role in organizing event, this means organizer have to find suitable
investor for provide budget to complete event successfully, in effective event structure, investor
become key element who arrange money to make event successful.
P2 Explaining the factors that have influenced the development of global event industry:
The Global events industry is developing at a rapid pace and it is brought about by
various activities which are necessary to be incorporated (Salih and Ingram, 2021). This Global
event industry is said to be at the perk of being the best only because of certain factors that are
stimulants for its growth. For every individual there are certain amount of base for an
encouragement such that these prospects will move ahead in a more flourishing manner. In this
regard the Global events industry is moving ahead in this particular aspect because of the
following factors: