Impact of Macro Environment on Global Events

This presentation discusses the impact of macro environment factors on global events, including political, economic, social, technological, legal, and environmental factors. It also explores the SWOT analysis for an Olympics games event and the critical importance of successful planning for a specific event.

GLOBAL EVENTS

INTRODUCTION
 Global events can be define as the event which is happening all over
the world. In this types of event people from all over the world can participate
 Pest analyses of event organization is done in presentation.

Impact of macro environment on global events and decision
making & organisation behavior
 Political factors
 This political factors shows an account of political situation of
an country and the global world in relation to an country, where the
government leadership that affect the decision of country. This
polices are not stable and keep on changing as the government of the
country changes which indirectly or directly affect the industries
 Economic Factors
 This factors refers to an all determinant of economic and its
various conditions. Such as increase in rate monitory or fiscal policies,
interest rate foreign exchange rate that create impact at global
events. As change in the economic factors it crate various problem in
the organization.

Cont..
 Social factors
 As each country has unique and each country have different
mindset. These mindset cast impact on business and sales of the
services and products. As the taste and preference of the consumer
keep on changing with every new product launched by the
organization and always they demand something new which satisfy
their desire.
 Technological factors
 This technology factors influence the business at high level.
As it changes every minute and that' why the industries keep on
attach to the technology and analyses to understand the consumer
react and technology trends in the business market.

Cont..
 Legal factors
 Legislative changes which may occur from time to time & many a time
it affect the business environment. As the regulatory body made by the
industries for the regulation of the industries and if any legal changes are their
than the industries again have to do or make changes in the regulatory body,
such changes may disturb a lot and it may impact on the decision making of
the industries as they again make the plan on the basis of new legal changes.
 Environmental factors
 It refers to the many climatic changes after trade of industries and the
way the buyer changes the preference at certain offering after launching in
market. It include various factors such as climate, weather, location etc. like
any cultural event which we conduct in other place, than it is not having the
importance of that event on other place apart from its own place

SWOT for an Olympics games event
 Strengths
 As conducting the global events, it provides the opportunity
for host country to show their talent in front of rest of the world
where many top level atheists can come from every discipline and
show their talent and skill in the event and make their name in front
of whole world.
 Weaknesses
 In such Olympics games event always having the question of
safety of the athletes. As in such events there was no safety measure
on such event like one terrorism attack held in 1972 in Munich after
that.

Con..
 Opportunities
 While conducting such Olympic event it also includes many
other games in the Olympic such as football and hockey to make
higher viewer or make more popularity in the world and became more
famous and using the anti-doping standards to restore or to increase
the confident of the fans
 Threats
 In such type of Olympic event always threats may be their
regarding the terrorism attack that can be attack in the future. As
once the terrorist attacked in the past Olympic event.

Evaluate an critical importance for successful
planning for an specific event
 To make an event successful proper planning is require that needs an
innovative mind-set &proper methodology that make the event successful.
Various planning that can make event successful that are-
 First is plan and market where it determine priority and proper selection of
event and venue, marketing for an promotional activities.
 Secondly it manage proper transport and better quality sound system and
finalize an program by preparing the entire program withtime & execution.
 Third it execute management of the proper volunteers, rooms and better
services with manage an better flow of every event and progress discussion
with client and team.
 Fourth by evaluate an proper clean venue after over an event and bill
clearance and finaly send an appropriate letter to team member an client
and get feedback from client.

CONCLUSION
 From the above study it can be concluded that event industry is the
highest revenue generating industry which helps in attracting foreign
travelers and help in generating more revenues in the country. There
are many factors which influence this sector to great extent such as
social, economic, political etc. All these factors influence the different
revenues and impact on their values as well.

REFERENCES
 Arrobbio, O., Camino, E., Gray, L.C., Martin, D. and Enzo, F., 2016.
Global issues and events. Relationships, understanding and actions at
individual and community levels.
 Claar, D.C., Szostek, L., McDevitt-Irwin, J.M., Schanze, J.J. and Baum,
J.K., 2018. Global patterns and impacts of El Niño events on coral
reefs: A meta-analysis. PloS one, 13(2), p.e0190957.