Positive and Negative Impact of Global Events

This presentation discusses the positive and negative impact of global events on the event industry. It explores the use of PESTLE analysis to analyze macroeconomic factors and their influence on organizational behavior and decision-making. The presentation also provides recommendations for attracting more viewers to future events and highlights the strengths, weaknesses, opportunities, and threats of the Cricket World Cup 2019. Additionally, it discusses key criteria for planning successful events and concludes with the importance of taking appropriate actions and implementing strategies to overcome the negative aspects of global events.

GLOBAL EVENTS

INTRODUCTION


Worldcups, culture events and Olympics
are some of the Global events organised in different
parts of country at various occasion.


All these events have global reach, required huge
amount of investment need to be made in order to
established events.


Global events contribute in generation of lot of
employment opportunities by boosting tourism and
trade and increasing long term investments.

Determination of both positive and negative impact of
global events
Pestle analysis is one of the best model that can be
used to analysis various macro economic factors that
have both negative and positive impact on global event
industry and their influence behaviour and decision-
making of organisations.

CONT…
 Political factors There are number of changes in
policies and rules, regulations of country or
different countries have different rules, political
conditions. So, event organisations before planning
for events need to analysis political situation, rules
and regulations in order to promote events at large
scale.

CONT…
 Economical factors: It can be stated that global events industry is also affected by
economical factors such as existing interest rates, disposable income of various individual, availability
of infrastructure.
Some countries have good economic condition in specific situation while other are facing recession
or low economic growth. So, economic factors has also impacted growth and organisation of cricket
world cup 2019.

Social factors: People taste and preferences
keeps on changing as per availability of alternative
options in external environment therefore global
events industry have to make emendation as per
viewer requirements.

CONT…
Technological factors: There is continuous growth and development in technology thus event
planning organisations in order to provide better experienced to several individuals have make use of
innovative technologies. Cricket world cup 2019 has been promoted, marketed through digital media
at the same time people are provide services of online booking so they need not have to wait for
tickets.

C ONT….
Environment factors: Due to globalisation and
digitalisation, people have became more and
more aware about protection of environment and
natural resources.

Recommendations:
 It can be suggested that in order to attract more
viewer in future for Cricket world cup 2019 it have
to invest in new technologies, make use of internet
to generate awareness among large number of
individuals.

Strength
Brand image in the eye of viewer was one
of the biggest strength of Cricket world
cup 2019 that have motivate number of
attendees to enjoy the event.
Effective marketing and advertisement
method used by Cricket world cup 2019 is
another strength that contribute in
enhancing popularity of event.
Weakness
The biggest weakness of Cricket world
cup 2019 is limited availability of financial
and other resources such as less
accommodation, facilities provide to viewer.
Threat
There are numerous events held across globe
in order to attract people and earn profit. So,
new events or there are many organisations
that are offering more better events or
providing services as compared to Cricket
world cup 2019.
Oppourtunities
It have opportunities to expand or launch
more events in future circumstances by using
digital media to promote or generate
awareness about event held.

Key criteria that are used for planning an event
 There are several steps that need to be performed by event organising company so that particular event
can be made successful and large audience can be attracted.
 Such as they need to know the purpose of events, number of attendees, selection of venue, suitable time and
target audience. Event management need to decided number of resources, actual budget that will be required in
order to organise and accomplish event so that specific objectives can be attained.

CONCLUSION
 From above, discussion it has been concluded that by taking right action and
developing appropriate strategies, companies within event sector overcome all negative
aspects of global event upon decision making and business practices .
 It has been identified that by following and implementing recommendations within
current actions, event planner organized the best function which is quite profitable for
them in term of increasing profitability.

REFERENCES
 Schnitzer, M., Winner, H. and Tappeiner, G., 2020. Overtourism and support for sports
mega events. Annals of Tourism Research.
 Whelan, C. and Molnar, A., 2019. Securing Mega-Events. London, UK. Springer
Nature Limited. Virtanen, Ari.
 Yang, H., Song, W. and Moon, J., 2019. Mega-Events and Conflict: The Case of the
2018 Pyeongchang Winter Olympics. Journal of Quality Assurance in Hospitality &
Tourism. 20(5). pp.552-571.