Global Events: Impact, Analysis, and Recommendations

Global events
(Part-B)

Content
 Introduction
 Positive and negative impact of global events on macro
environment
 Evaluation of macro environmental factors and their influence on
global events industry
 PESTLE Analysis
 Recommendations for improvements
 SWOT analysis
 Critical evaluation of the criteria for successful events
 Conclusion
 References

Introduction
Global event industry develops and organises a large scale platform
for managing the people gathering such as concerts, formal
meeting, parties etc. Global industry undertakes all events either
they are small or large from small conferences to Olympics level
management.

Positive and negative impact of global events
on macro environment
Positive impact: Different types of events are organised at global level
which has impact on the locations where they are organised. The
events when organised have positive impact as due to the events the
place become famous which attracts a lot of people to the place.
This helps in generating various job opportunities.