Effects of Macro Environment on Global Event Industry

Global Events
(TASK B)

TABLE OF CONTENT
 Introduction
 Positive/negative effects macro environment has on global
event industry
 Influence on decision making & organizational
behavior
 SWOT analysis for a specific event
 Criteria needed for successful planning of events
 Conclusion
 References

INTRODUCTION
Globally, events are organized and conducted for different purpose
and goals. Events are defined as gathering of something that
occurred at scheduled time & place. With changing period of time,
happening & event industry has changed at wider scale (Ham,
2018). Main purpose of this report is to understand the how global
events affects the sectors at different regions. So, this report focuses
on London Exhibition Center, which is convention center
headquartered in East London.

Positive/negative effects macro environment has on global
event industry
Social/ cultural-
In this, events affects the culture and society because at global
events like Chinese New Year Celebration does affects the culture of
many people because not every one in U.K or people of other
country take participate in this event (Durcan, 2019).
Positive-
This external factor of social/ cultural has positive effect because
this event established positive relationship with each other.
Negative effect
External factor has negative impact on this global event because
they are violates the values of individual who do not take