Impact of Macro Environment on Global Events Industry

INTRODUCTION
Plans and policies of companies can be effected due to change in different
environmental factors. The power point presentation covers about impact of macro
environment on global events industry as well their role in decision making. In order to
assess the different environmental aspects, PESTLE analysis is done. As well as under
power point presentation, swot analysis is also covered in detailed manner for successful
planning.

Positive and negative impact of
macro environment on global events.
PESTLE analysis- This can be defined as a kind of tool that is being used by companies in
order to analyse various aspects of external environment. In the context of above Excel
Exhibition centre, the impact of these factors is mentioned below :
Political factor –
Positive- The positive impact of this factor is that political relationship between two nations
are favourable then it can be easy for event organisations to perform events across the
border. For example in a nation political condition is stable then it will be easier to conduct
events successfully.
Negative- The negative effect of this factor is that in the case of political instability, there
can be lot of issues for event companies to perform events successfully. For example if
political relation are poor between two nation then it will be difficult to organise events in
both nations.

CONTINUE...
Economical factor-
Positive- This factor can be positive for above Excel Exhibition centre company if
interest rate is lower because they can acquire higher amount of fund from financial
institution in order to expand their business.
Negative- It can be negative too if in UK, inflation rate is higher then this can be
difficult for above company to organise events in other nation as it can be costly for
them. For example in a nation, currency value is higher as compare to other country then
it can be difficult for rest of other global events companies to organise event in that
nation. Such as in USA, it is considered difficult for companies to operate any event due
to higher currency value.

CONTINUE...
Social factor-
Positive- This factor can be beneficial for Excel Exhibition centre if two countries
culture and religions are same because due to this they can easily organise the events in
an effective manner.
Negative- It can impact negatively for above company as there are too many differences
in cultures of two countries because this may lead to higher cost. For example it
becomes difficult for Foreign countries to organise event in Asian countries due to
cultural diversity.
 Technological factor-
Positive- It can be positive for above Excel Exhibition centre company if they introduce
new advanced sound system to visitors. If a company is using advanced technology
based equipments in events then its impact will be positive on visitors.