Global Events

see attached

Global Events

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
Describing the diversity of global events.....................................................................................1
Factors that influenced development of events............................................................................2
key factors that have influenced the development, structure and organisation of the events
industry........................................................................................................................................3
Critical evaluation techniques that influenced and shaped the events.........................................3
Evaluation that shows the value, impacts and legacy of a range of global events......................4
Review management strategies to support responsible event development................................5
Critically evaluate the specific management strategies...............................................................5
Critically assess the impact that global events have on different levels of the environment.......6
PART B............................................................................................................................................6
Positive and negative impact of global event on macro environment and its influence on
decision making and organisational behaviour............................................................................6
Using specific examples, Evaluate macro environment factors and its influence on global
event.............................................................................................................................................7
Recommendations for improvements and solutions for Specific event and to minimise adverse
impacts and maximise profit........................................................................................................7
With SWOT analysis, assess criteria for successful planning of events......................................8
Critically evaluate essential criteria for successful planning of events and impact on internal
and external environments...........................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Global events are the international communication agency that build to connect different
brands and people with live events and in the same way current report provide a deep
understanding of global events. It is based upon the case study of London's Excel Exhibition
Centre and they wished to saw as an Olympic Venue, 2012. Therefore, study explore the
diversity of global events' industry and the factors which have influenced its development.
Further, study evaluate the value, legacy and impacts of events on the environment in which it
currently operates. Report also assess the impact of macro environment has on the global events'
industry and their influence on decision making and lastly, it describes criteria which is essential
for the successful planning of the Olympic Venue, 2012.
PART A
Describing the diversity of global events
Diversity of global events on the basis of Size:
 Local or community events: this type of events is considered a planned event in which
more than 50 members are invited. Such that Pre-planned Marched, Parades etc.
 Major events: this type of events are generally held to generate vehicular traffic that
helps to attract more than aggregate number of visitors within an authorized
development.
 Hall Mark events: this are fair, exhibition and cultural, sports events pf an international
status which are held on regular basis (Nanni, Ponzetto and Dietz, 2016). The main aim
of this event is to provide the host community an opportunity secure high prominence in
the market place.
 Mega events: This are one time sporting event of an international scale that yield
extreme high level of media coverage and its impact upon the host community.
Diversity of global events on the basis of Form or content:
 Cultural events: this type of events are related to specific culture and through the event
they represent a culture. Therefore, it celebrated for tradition of a particular place and
people.
 Sports events: This event means a contest in which animals or people compete
individually or in a team with a purpose of win a race or a game. The current study is also
fallen under sports events.
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 Music events: it is the live performance of singing and instrument playing which is
further presented as a theme such as Folk, jazz and classical music.
 Business events: This are held for business scenario and it can be in any form such that
to present financial performance of a company, for reward ceremony etc.
The structure of event industry includes the event organization in which people prefer to
take contract to third party so that they make better facilities and in UK, there are many event
management companies which provide support to their customers and organized the event in
better way.
Factors that influenced development of events
 Growth and emergence of event industry: As per the data, it is analysed that there is
continuous rise in the number and scale of all events which are emerged as a growth
drivers in an event industry. Such that wedding planning, Birthday parties, social around
gathering etc. In UK, the market of Event industry is estimated as £42.3 therefore, it
shows that there is 8% rise in the event industry as compared to previous one.
 Demand and motivation of different types of event: As the growth of event industry is
increases, there is a rise in demand and motivation of different types of event. Such that
at global level, most of the public insist that the company should provide different types
of event (O'shea and et.al., 2016) Therefore, public demand high class events on their
personal as well as local events and as a result, it affects the development of events in
positive way, also leads to generate or increase the economy f the country as well.
 Event history and socio- cultural development: Events are generally held to increase
the interaction between developing people and the culture in which they live. Even the
history of event also states that event are actually held for enhancing interaction between
people so that they share their own experience and ideas with each other.
key factors that have influenced the development, structure and organisation of the events
industry
 Value and contribution of event to global economy: The contribution of global event
upon the industry is high such that as per 2017 report, business event contribute more
than 2.5 trillion and provide a million of jobs to the people so that it affect positive way
to the global economy of a country (Direct impact of global business event, 2018).
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Moreover, the secondary data also shows that the event industry provides a direct impact
upon the local as well national economy.
 Future trends in event industry: It is another major factor that affect the event industry
because majority of audience craves authenticity and putting chatbots to the work so that
it will help to determine different improvement areas for next events. Another future
trend is 5G which is new event technology trend that helps the attendees and event
managers to connect with audience in better way (Wang and et.al., 2016). On the other
side, most of the event planner uses event diagramming software that helps in deep
planning so that it provides accurate and customizable project planning that helps to
manage entire parties.
Critical evaluation techniques that influenced and shaped the events
It has been critically evaluated that future trend in event industry is considered a major
factor that influence the event industry in opposite way such that it promotes different growth
option and provide better facilities to their customers as well. On the other side, by analysing
growth expansion and opportunity available for an event, it is also analysed that event plays a
crucial role to raise the overall economy of the country (Markle and et.al., 2017). Though, it is
analysed that value and contribution of the event to global economy is huge and it also generates
different employment option as well.
Therefore, future trend in event industry influenced as well as shape the event industry
and also provides crave to the audience as well. Moreover, it is also critically evaluated that the
event are actually organized in order to provide a interaction between people so that they may
easily share their views and ideas to each other. Thus, it is clearly reflected that in order to
organize the Olympic Venue, 2012 it is essential to monitor different factors that helps to shape
the industry.
Evaluation that shows the value, impacts and legacy of a range of global events
Positive and negative impact of event: As per the social and cultural point of view, it is
analysed that it creates positive impact upon the event industry such that the purpose of events is
to celebrate and strengthen local culture that further enhance a sense of identity among local
communities(Horne, 2017). Therefore, this type of impact directly creates positive impact upon
the economy of the country such that it provide employment option to the young people that
helps to improve the economy of the country.
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On the other side, the event comply with all laws and regulation which is directly
interlinked with political factor and as a result, it creates positive impact upon event industry as
well. Moreover, it is also evaluated that international and cultural diversity also creates an impact
upon events such that people learn different culture and it also creates positive sense towards
different culture as well.
Contribution of event at local and national level: At local level, the event industry
contribute the biggest amount such that there are 5.2 UK venues and also provided different job
opportunity to the people as well. Thus, it clearly reflects that there is around 8% steady growth
in the local economy of the country (Direct impact of global business event, 2018). On the other
side, it is also evaluated that at regional as well as national level, the event industry also provide
a positive impact upon the business because it develops lot of employment option to the public
and it is directly provides an impact upon the event industry in positive way as well.
Event legacy: It is the long term return on investment for the host cities that helps to lead
a major event. Such that it provides a long term legacy like Olympic games are from last so
many years and that is why, it creates social legacy in which the event build upon national pride
and traditions, provides ling term recognition as a successful sporting nation. Moreover, in the
term of economic legacy, an event is difficult to measure because of constant variables and then
it provides a long term benefits by regeneration projects (Qie and et.al., 2019). In addition to this,
the event also provides a political legacy in which it promotes the Olympic Trace as a cultural
and it also introduces various cultural considerations to the host communities as well. Therefore,
it clearly reflects that the different types of legacy provides positive impact upon the event
industry as well as host communities too.
Review management strategies to support responsible event development
In order to manage the global event in an effective manner, strategic and holistic
approach have to be used by the organisation in order to effectively harness that different
operations that are related to this global event. Organising an event at a global level requires a
vast understanding with respect to all the aspects of the event and Holistic approach is
appropriate strategy for implementing the same(Pracht and et.al., 2018). Global event like
Olympics needs a proper resource management and event planning. In order to manage these
resources and organising the event in an effective manner, it is very important to have
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management strategies that can bring competitive advantage to the organisation. In order to have
control on the event and to direct the working staff management strategies plays an key role as it
helps the organisation to achieve the predetermined goals. The different management strategies
that are essential for global event like Olympic is to have control on budget, manage the
operational activities and have effective leadership approach to make the event successful.
Benchmarking is also an effective management strategies for making comparison of team
capabilities of London's Excel Exhibition centre with other standard industry and work
accordingly to reach the benchmark.
Critically evaluate the specific management strategies
The specific management strategies that are used to manage the global event like
Olympic are to have proper planning of event, launching the event, promoting the event,
managing the event and at last wrapping up the Event. Planning includes event goals as clear
prioritization of goals helps the business to organise and market the global event in an effective
manner. Further it includes launching of the event that is to spread the information related to
event with the help of different mediums like emails, press releases, Social media platform and
working for the different arrangements that are essential for making the event successful in
global market. After launching the event and making people aware about global event that is
Olympic, it is very important to promote the event so that people from global market can visit the
same with full enthusiasm and excitement. Promotion can be done with the help of emails,
advertisements, social media platform etc. It is also very important for the organisation to wrap
up the event by giving special thanks to guests and also audience either with the help of thank
you Emails or other social media platforms.
However, there are chances that while planing the global event the goals are not set
effectively, this may not help out the organisation to plan a successful global event. Further,
launching the event have risk that organisation may not handle the big-budget that is required for
marketing campaign in order to launch the event effectively. Promoting the event in global
market also requires an effective budget and resources and if organisation is not able to allocate
the respective resources this may affect success of the global event.
Critically assess the impact that global events have on different levels of the environment
Global event is having its impact on different levels of environment that is at regional,
national and global business environment. The global event like Olympics is having its impact
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on the surrounding environment and there is requirement that organisations manage its resources
in a sustainable way to organise the global event. Not only this, global event is also having
impact on national level as it directly affects the economy of nations. Global event impacts the
global environment as it affects the forex market(Glasgow And et.al., 2018).
However, Global event like Olympics is having both positive and negative impact on
these environments as the countries in which global event take place, generate huge revenue and
result in development of surrounding. It may either result in positive economic growth of nation
and may also affects one's economy. There may be situation that global event result in effective
forex market that may help the organisations and countries to develop globally.
PART B
Positive and negative impact of global event on macro environment and its influence on decision
making and organisational behaviour
Global event is having both positive and negative impact on macro environment in
following manner:-
Positive:-
 Global event is having positive impact on macro environments like economy as it helps
the business as well as the country to have enormous and social benefits. It also leads to
infrastructure development that further leads to technological progress and better
productivity for the host city and also raise economy of the country.
 Global event also results in decrease in unemployment rate and bring more jobs globally.
Organisation decision making get influenced as they hire potential employees.
 Global event is also having positive impact in terms of political environment as the global
event helps in making better relation of countries and improves the respective political
impacts on businesses. It impacts decision making and organisational behaviour as
company work effectively to build better relationship with mutual
understanding(Scandizzo and Pierleoni, 2018).
Negative:-
 Global event is having negative impact on economy as it may leave costly scars that may
leads to various losses for business as well as organisation.
 Global events may also result to some negative impact on political environment of
business as it may lead to political instability and may affect supply chain turmoil of
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organisation. It impacts decision making and organisational behaviour as organisation
works to have better relationship with the respective supply chain turmoil's(Müller and
Gaffney, 2018).
Using specific examples, Evaluate macro environment factors and its influence on global event
There are different macro environments like legal, political, technological etc. that
influence the global event and affect the decision making and organisational behaviour. For
example, global event like Olympic is having a great impact on country's political environment
and accordingly it is influencing the decision making of organisation as company works to build
effective relation with other country in order to organise the event effectively(Giulianotti and
et.al., 2015). Company also do proper research to understand the legislations of other country so
that they can follow them and overcome the risk that are coming to effectively organise the
event.
Recommendations for improvements and solutions for Specific event and to minimise adverse
impacts and maximise profit
To improve the Olympic events and to minimise the adverse impact in order to maximize
profit of the organisation, Respective solutions are there:-
 Organisation have to build effective relation with the supply chain and its various
partners.
 Have to use digital technology in an effective manner in order to promote the global
event- Olympic(Raj, Walters and Rashid, 2017).
 Organisation have to do proper research with respect to host country in order to follow
there respective legal consideration while organising the event.
With SWOT analysis, assess criteria for successful planning of events
In order to have successful planning of event, it is very important for the organisation to
use SWOT analysis tools and take effective decisions with respect to this analysis only.
Strength:-
 There are different tools that are available to promote the global event
 There are professional event coordinators in the organisation having experience to
manage Olympic event.
Weaknesses:-
 Political instability usually results to a great risk for Olympic event
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 Lack of financial resources may also affects global event and insufficient budget may
result in failure of event(Steffen, 2017).
Opportunities:-
 For organising such a big event, competition is less in market and this leads to good
reputation of the organisation.
 Getting support from local authorities like government, NGO's also help the organisation
by cooperating.
Threats:-
 Bad weather condition may affect the global event- Olympics as there are many events
that are organised on grounds and vast fields.
Critically evaluate essential criteria for successful planning of events and impact on internal and
external environments
Strength:- Different promotional activities helps the global event to have recognition in market.
However, if organisation is not able to promote the global event in an effective manner due to
lack of financial resources or technological resources, it may affect the effectiveness of the
global event.
Weaknesses:- Insufficient budget may not help the organisation to make the Olympic event
recognised or successful. However, organisation can take help of government authorities and
also NGO's as they are always ready for supporting global event as it leads to profitability of
overall nation;s economy(Phadermrod, Crowder and Wills, 2019).
Opportunities:- The global event Olympics leads to effective reputation of organisation in
global market. However, not satisfying the audience with effective management of global event
may also affect the reputation in negative terms.
Threats:- There are different threats that are affecting the success of global event like bad
weather conditions. However, organisation have to be prepare with effective tools with the help
of which they can handle the event effectively.
CONCLUSION
From the above report it is been concluded that Different events are having there specific
role that impact the society. Report further concluded that there are different factors that
influence the development of event industry in global market. Report also concluded that Value,
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and legacy of global events also impact environment in which they operate. There are different
management strategies that support the global events' development. Report further concludes that
there are different positives as well as negative impact of macro environment on global events.
At the end report concludes that there are different criteria for successful planning of Global
event- Olympics.
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REFERENCES
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evaluating strategies of red blood cell provision following mass casualty events. European
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Müller, M. and Gaffney, C., 2018. Comparing the urban impacts of the FIFA World Cup and
Olympic Games from 2010 to 2016. Journal of Sport and Social Issues. 42(4). pp.247-269.
Nanni, F., Ponzetto, S. P. and Dietz, L., 2016. Entity relatedness for retrospective analyses of
global events.
O'shea, T. J. and et.al., 2016. Multiple mortality events in bats: a global review. Mammal
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Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis based
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Pracht, D. and et.al., 2018. [4H299] Risk Management for 4-H Youth Development Work: Pre-
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Qie, W. and et.al., 2019. Global events of the late paleozoic (early devonian to middle permian):
a review. Palaeogeography, Palaeoclimatology, Palaeoecology, p.109259.
Raj, R., Walters, P. and Rashid, T., 2017. Events management: principles and practice. Sage.
Scandizzo, P.L. and Pierleoni, M.R., 2018. Assessing the olympic games: The economic impact
and beyond. Journal of Economic Surveys. 32(3). pp.649-682.
Steffen, B., 2017. The physics of software tools: SWOT analysis and vision. International
Journal on Software Tools for Technology Transfer. 19(1). pp.1-7.
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Online
Direct impact of global business event. 2018. [Online]. Available through:
<https://insights.eventscouncil.org/Full-Article/2018-global-economic-significance-of-
business-events>.
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