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Global Hospitality and Tourism Issues - PDF

   

Added on  2021-02-19

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Global Hospitality and Tourism Issues1

ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Question:1 Discuss about the success of Airbnb and highlighting its impact on the hotelindustry........................................................................................................................................3Question:2 Evaluate the strategies to minimize the potential impact of Airbnb.........................6CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................92

INTRODUCTIONThe global hospitality is about serving the best quality of services to guest, who alwayschoose the services and facilities. Hospitality industry is mainly divided into different manner:accommodation and club, bar. It takes in the form of hotel services, apartment, resorts and alsosupports the commercial activities of travel agent. This report will discuss about the Airbnb thatprovide various type of services in global market. It is based on online business by enabled toincrease the peer to peer activity, collaborative consumptions by using Informationcommunication technology. It directly impacts on the established sector in both economicallyand socially. This report will describe about the success of Airbnb and highlights its impact onthe hotel industry. Furthermore, it will evaluate the strategies, which help for minimizing thepotential of Airbnb. MAIN BODYOverview:Airbnb is a type of lodging industry that arranging and offering the services such astourism experience and homestays. The company is located in San Francisco from California.The Airbnb was founded in 2008. The growth of company has been staggeringly fast pace withits more popularity in global marketplace (Balasubramanian and Ragavan, 2019). It offering 1.5million accommodation services and attracting 65 million consumers. The growth of peer-to-peerplatform has enabled with individually to maintain the collaboration, which make under to utiliseall type of inventory. It is considered the innovation in business to increase profitability in globalworld. Question:1 Discuss about the success of Airbnb and highlighting its impact on the hotel industry.Airbnb is the most successful organization that manage all type of problems and offers anappropriate solution in unique manner. It is considered some different factors that alwaysimprove the business performance and efficiency in global world. The concept of Airbnb (Sharing economy)The sharing economy is not new conceptual terms, it mainly considered as long-standingform of sharing a new information or data. For giving ride, having people in the house andrunning for friends which are not concepts of revolutionary. This type of sharing economy ismainly defined the peer-to-peer activities which obtaining and sharing the access of services and3

products. It can be established the coordination between guest through online services. In thisway, it is important part of economy development. Nowadays, it has been created new ways to supply or share the services which increase thecollaborative and consumption. Airbnb has been significantly increasing the exchangingactivities which can lead to grow the business of organization. The firm is mainly driving theforces behind increase the share economy and also recognised in global world. When Airbnb company entering in the market and also used the different services ofaccommodation to increase growth of economy sharing which is undeniable. There are specificreasons for increasing the growth of sharing economy in Airbnb business such as economical,technological and social in tourism industry (Hall and Prayag, 2019). Economic: In past few years, it is properly coincidence the rental and sharing services,while found the internet during recession. Due to economic collapse, it has increased the rateunemployment and it is very difficult for people pay their own debts. It would minimize thegrowth of collaborative consumption where it allows for people to make money. Technical: it plays important role in terms of growth of economy sharing. It iscontinuously advancement of innovative technology applicable and easily accessible throughinternet. For Example- Social media is advancement of technology that influence to allows thepeople for maintaining collaborative consumption. In this way, Airbnb should maintain thepositive reviews and rating of company that can possible by technology. Social: It is totally depending on the preference of consumer that can be changedaccording to trends in marketplace. It is important driver of growth of business for sharingeconomy. Many peoples are attracting towards the sustainability because it can protect theenvironment and positive ways to impact on the resource’s conservations. Disruptive innovationDisruptive innovation is based on the idea that must be created as per market valueswhich is eventually disrupts existing markets. Airbnb has led to generate the disruptiveinnovation which are dominating existing players and their products in global marketplace. Theyare enabled to host the prices of accommodations and incorporates modern latest technology. Itallows the host the competitive cost, price and earn more money. Hosts are mainly set up thespecific prices by using different methods. It is beneficial for Airbnb to easily estimate the4

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