This report covers the impact of COVID-19 on Australian tourism and some strategic recommendations. It discusses the decline in GDP, closure of domestic borders, decline in business of travel and hospitality, and the decline in the number of visitors to Australia.
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Global Hospitality and Tourism Issues
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY..................................................................................................................................3 QUESTION 1:Impact of COVID-19 pandemic on Australian tourism and hospitality industry ................................................................................................................................................3 QUESTION 2: Strategic recommendations suggested by the Australian Tourism...............5 CONCLUSION................................................................................................................................7 .........................................................................................................................................................7 REFERENCES................................................................................................................................8 Books and Journals.................................................................................................................8
INTRODUCTION Tourism means when people move form one place to another to visit some place or any other destination which they are thinking from long period of time who are called the visitors. This is the time when people wants to go away from their homes and want to spend the leisure time with either with their friends or families(Hsu, 2018). On the other side when people visit to other places the government of the country is also benefited as this becomes the source of money for them. When people are coming from any place which might be existing or of some other country, they are spending some money in that which is going directly in the government treasure which was happening with tourism of Australia. They were having good growth in the GDP because of this factor but with the coming of COVID-19 pandemic everything has been changed. This report will cover two questions which includes the impact of COVID-19 on Australian tourism and some strategic recommendations. MAIN BODY QUESTION 1:Impact of COVID-19 pandemic on Australian tourism and hospitality industry According to Tourism Australia, tourism in Australia is considered be the most important sector and the most likely one which is preferred by every individual. This is because the place is the unique landscapes and people can have different sought of experience which they have never taken in any of the places. There is different type of beauty in Australia having vibrant colours with great culture and nature. Despite of the challenges which the country is facing they have built the great atmosphere by which people from other places when come feel amazing and peace(Zhu, Freeman and Cavusgil, 2018). There are many places in Australia whBeyond COVID-19: Rise of domeich can be visited by the tourists and that includes Sydney, Melbourne and many others. With the coming of large number of tourists the country GDP was rising and the government with that was also making theBut the country currently is facing the issue of COVID-19 pandemic in which has made the decline in GDP of the country and for that people are getting unemployed because in the tourism industry also there were many people who were linked with this job profile. The COVID- 19 pandemic has hit the country the hardest and because of this pandemic several restrictions are placed on the international and domestic travels. The decline in the business of travel and hospitality has resulted in the closure of domestic borders also. According
to Australian Government- Department of Foreign Affairs and Trade, theoverseas visitorswhich were coming from other countries have been declined in great numbers and the reason is that the tour operators have been declined because they were operating in the small business and in the beginning when everything was closed these were the businesses which were suffering a lot(Yang and et. al., 2021). Thus, when everything was started these businesses were not able to operate due to the decline in the revenue and these operators were responsible to make the bookings in the hotels and other places. These were the only option for the people who has to make the booking from the other countries. The other factor by which people are not coming to visit Australia is that the restrictions which has been placed by the government of the other countries which includes thestoppage of international flights as there are chances of spread of the virus. The travel in Australia have become very difficult because of the outward travel ban if the person wants to leave the Australia. Thefares to Australiawhich means the booked flights if cancelled will charge higher then it was in the earlier time which was before the time of COVID- 19 pandemic. The other thing is that if the person has made the booking of the flight and they want to come in Australia and if that flight gets cancelled then there is no option but to bear the
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charges of the flights and it is not also a sure that the other flight will get booked(Bulin and et. al., 2019). So, it becomes very difficult from the side of the person who has made the booking because they might have to face the cancellation charges which is more then the charges before the COVID-19 pandemic. The tickets can be made available after the cancellation in months which makes it very difficult from the side of individuals. TheDomestic visitswhich includes the people who are living in the same country or might be in another city of Australia are also facing the similar issues like that of the other countries people which also make the travel very difficult for them. There are some of the restrictions which are places by the government of the country on the travel to certain places because of the spread of the virus(Ahmad, Bakar and Ahmad, 2018). The government is making precautions because they want to reduce the spread of virus and at point of times they have made the lock-down in some of the places due to higher rise of the pandemic cases. People are also losing their jobs because of the current pandemic and because of which they are not liking to spend their money in visiting in any of the place. They think that it will be important to spend the money on things which are necessity. The biggest market of visitor arrivals of Australia wasNew Zealandwhich is the second largest market and the revenue which the Australia was earning was around $2.7 billion which is in the year 2019(Adeola and Evans, 2019). People of New Zealand comes to Australia in a very frequent manner and there they used to spend a lot of money which was added in the GDP of the country. But after the current pandemic situation people are avoiding to come to the other places and this has declined the ratio of earning by the government. In the present time some of the restrictions have been opened by the government of the country but the numbers of visitors of Australia have declined then it was in the earlier time of pandemic. The government of the country is trying to make all the things better and normal but it will taking some time and might be after the pandemic has gone.
QUESTION 2: Strategic recommendations suggested by the Australian Tourism COVID 19 has a severe impact on the world, leading to shutting down of many industries. This is due to the imposed of lock down in which no person was allowed to step out of their houses and leading individuals to work from their homes(Ruhanen and Bowles, 2020). COVID 19 created a huge influence on the tourism industry as many people were working and it is their only source of earning and due to this, there was growth in their GDP which was elevated to 3.5% in financial year 2018-19. The industry has faced a sudden halt in the restriction of domestic mobility and international visitation. Tourism industry has employed more than 666,000 Australians which makes 5% of workforce of the Australia. This leads Australia to become one of the highest yielding destination across the globe. There was a sudden shattering of economy when COVID 19 outbreak takes place which leads the tourism industry to shut down. This makes individuals unemployed and even many people attempted suicide because it is their only source of income.Australian economy has been benefited by tourism industry where it generates employment, growth and investments across the nation. Australia is one of the most popular destination for New Zealand visitors which enhances the GDP of the country. Owing to COVID 19, Australian tourism were not able to generate appropriate revenue, leading in sudden declining of GDP of the nation. In order to recover from such issue, Australian government need to take appropriate steps and make comprehensive strategies for tourism sector for both domestic and international travel(Hung and et. al., 2019). The Australian tourism department has to take
certain steps so that the travel can become in a better way. Some of the recommendations which have been provided by the tourism department have been explained below- It is important from the side of government that they provide the full focus on this issue as for the country the travel and hospitality industry is considered to be the most important part for the GDP of the country. It is because they are the one who are responsible for making and developing the policies in relation with the COVID-19 pandemic and on the other side they have to work on for developing the better relationship with the other countries(Jackson, 2019). This is because if they will be providing the development of best relations with the other countries then the government of that particular countrywill also make the promotion to visit Australia. This is all about making and building of relations with the other countries during the time of pandemic. The other thing is that of providing the full safety to people and for that they have to provide the assurance in regard with the safety and clean atmosphere which they will be providing to people. According to World Travel and Tourism Council, 2019, the competitive economy in tourism which will be provided by the departments of the government which are related with the tourism is considered to be the most important one. For that they have to make the offering to the people in larger and in broad way so that people can be excited enough for the travel. The other important thing is that it is important to make the branding and marketing of the places which can work the best for the Australia government. The present time which is of pandemic has reduced the number of people for visiting the places. For that it becomes very important to them to make some of the things which are attractive and by which the people becomes forceful to make the visit of the place. The development of new technology can also play an important role by which the place can become more excellent(Cronjé and du Plessis, 2020). People are more attracted with the places who are using technology which is matching with that particular place. According to International Labour Organisation (ILO), the employment in the tourism industry is also the another factor which can improve the position of the economy and on the other hand might improve the GDP of the country which is provided with the tourism. The travel and tourism industry is the biggest and it will also require people with good skills and knowledge and who have the capability of doing the things in a better way.
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But with the coming of pandemic the jobs of many people have been lost and now when things are in control so it is recommended to employ the people who are the skilled workforce and are motivated enough to do their jobs. Employing the people who are the skilled workforce and who have the concentration on doing the things in correct manner then these type of people are considered to be the most important one. As they will be the one who can take any of the challenges and on the other side they can build the tourism sector. CONCLUSION From the above report it can be concluded that tourism and hospitality industry plays an important role for the GDP of the country. It is because there are some countries who are mostly dependent on this industry and with the coming of this pandemic everything has been changed. In the COVID-19 pandemic social distancing, places with no crowds and people are also avoiding to go to any place because there are chances of getting effected with the disease. Thus, the pandemic has hit up in lot many ways and because of which the government of the countries are taking certain measures which can help in overcoming with this challenge.
REFERENCES Books and Journals Adeola, O. and Evans, O., 2019. Digital tourism: mobile phones, internet and tourism in Africa.Tourism Recreation Research.44(2). pp.190-202. Ahmad, S.Z., Bakar, A.R.A. and Ahmad, N., 2018. An evaluation of teaching methods of entrepreneurship in hospitality and tourism programs.The International Journal of Management Education.16(1). pp.14-25. Bulin, D. and et. al., 2019, September. Ethical Issues in Hospitality: Management Implications for Youth Tourism in Romania. InGriffiths School of Management and IT Annual Conference on Business, Entrepreneurship and Ethics(pp. 69-102). Springer, Cham. Cronjé, D.F. and du Plessis, E., 2020. A review on tourism destination competitiveness.Journal of Hospitality and Tourism Management.45.pp.256-265. Hsu,C.H.,2018.Tourismeducationonandbeyondthehorizon.TourismManagement Perspectives.25.pp.181-183. Hung, K. and et. al., 2019. An overview of cruise tourism research through comparison of cruise studiespublishedinEnglishandChinese.InternationalJournalofHospitality Management.77.pp.207-216. Jackson,M.,2019.Utilizingattributiontheorytodevelopnewinsightsintotourism experiences.Journal of Hospitality and Tourism Management.38.pp.176-183. Ruhanen, L. and Bowles, L., 2020. Student perspectives of responsible tourism behaviour: The role of tourism education.Journal of Hospitality & Tourism Education.32(4). pp.255- 265. Yang, J. and et. al., 2021. Effects of rural revitalization on rural tourism.Journal of Hospitality and Tourism Management.47.pp.35-45. Zhu, Y., Freeman, S. and Cavusgil, S.T., 2018. Service quality delivery in a cross-national context.International Business Review.27(5). pp.1022-1032. Online {TheimpactofCOVID-19oninternationaltravel,2021}[Online]Availablethrough: <https://www.smartraveller.gov.au/COVID-19/impact-covid19-travel >. {TOURISMNEWZEALAND,2021}[Online]Availablethrough: <https://www.tourismnewzealand.com/markets-stats/markets/australia/ >.
Fivewaysdestinationscanstaycompetitive,2019[Online]Availablethrough: <https://worldtraveltourismcouncil.medium.com/five-ways-destinations-can-stay- competitive-28c7ae676805 >. Employment in the tourism industry to grow significantly,2021 [Online] Available through: <https://www.ilo.org/global/publications/world-of-work-magazine/articles/ WCMS_157893/lang--en/index.htm >. Australia in 8D, 2021 [Online] Available through: <https://www.australia.com/en-in >.