This report discusses the global information system strategy of Zara and its advantages over Gap in the fashion industry. It explores the pricing strategy, international expansion, role of information technology, areas where Zara succeeds while Gap fails, methods used by Zara in maintaining healthy relationships with customers, and the role of technology in facilitating relationships with customers. The report concludes by highlighting the success of Zara in keeping up with changing fashion trends and applying strategies to stay ahead in the market.