Global Information System Strategy

Running head: GLOBAL INFORMATION SYSTEM STRATEGY
GLOBAL INFORMATION SYSTEM STRATEGY
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GLOBAL INFORMATION SYSTEM STRATEGY1
Table of Contents
Introduction..........................................................................................................................2
Discussion............................................................................................................................2
Zara creates a sustainable competitive advantage...........................................................2
Role of Information Technology in creating Competitive Advantage............................3
Areas where Zara Succeed while Gap failed...................................................................3
Methods used by Zara in maintaining healthy relationship with Customers...................3
Role of Technology in facilitating relationship with Customers.....................................3
Use of same technique in developing deeper relationship with customers.....................4
Conclusion...........................................................................................................................4
References............................................................................................................................5

GLOBAL INFORMATION SYSTEM STRATEGY2
Introduction
Zara is considered to be one of the biggest fashion firm all over the world. The
organization belongs to Inditex, which is one of the biggest groups of distributive firms (Wang,
2018). Customers are considered to be one of the primary assets of a business. The Business
Model are often found to be comprising of design, distribution and sales for helping out with the
retail network. In the following report, there have been an attempt to differentiate between the
two retail organizations of Zara and Gap, to find out what possibly would be the advantages of
the companies over one another.
Discussion
Zara creates a sustainable competitive advantage
Zara has been considered to be one of the chief retail organizations with a proper
presence in whole international market. There are many sources of competitive advantages
which would be discussed as below:
Pricing Strategy: Fashion Industry has been found to become increasingly competitive in
nature. Quite naturally, the competition between the organizations have increased to share the
best place in the market amongst the competition. The market is not expanding to be precise, but
the number of fashion organizations are continuously increasing in number every given day
(García-Álvarez, 2015). The biggest advantage of Zara is that they have been offering their
products to the customers at a much affordable price range. Zara aims to provide the products at
a much higher quality which have unique design and style compared to the other fashion or retail
organizations.