Global Integration Assignment 2022

Running Head: MANAGEMENT 0
GLOBAL INTEGRATION

MANAGEMENT 1
Table of Contents
Nature, structure and type of products or services of Coca-Cola..............................................2
Two key factors in organisation external environment..............................................................2
Primary stakeholders impact an organization’s profitability.....................................................2
Controversial corporate social responsibility.............................................................................3
References..................................................................................................................................4

MANAGEMENT 2
Nature, structure and type of products or services of
Coca-Cola
Coca-Cola sells carbonated beverages including soft drinks, diet drinks, Dasani,
Powerade, vitamin water and Gold Peak. The company offering consists more than 500
brands in over 200 nations and territories. In relation with nature of products, the company
offers tangible and nonperishable products to the consumer as per their expectations. The
company has world largest beverage distribution system making so many different beverages.
Two key factors in organisation external environment
One of the significant external environment factor making an impact on the success of
Coca- Cola is technology as the company always emphasis on internal capabilities and
making its beverages more delightful and diversifying, however, it does not focus on
changing innovation and technology which can help the brand in physical world. It includes
new ingredients, new packaging material, new beverage delivery system, new beverage
processing machineries such as pasteurization and sterilization of beverages. Once these
“dots” are connected, the company can take over competitive advantage. The other vital
external factor includes social factor relating to change in customer preference towards
healthier beverages. The company has already been sued various times for covering up soft
drink health threats. Food-watch in Germany also slammed Coca-Cola for denial of health
threat (Kinght, 2018). Hence, the company need to proactively strategize these external
factors while ensuring sustainability.
Primary stakeholders impact an organization’s
profitability