Global IP Management: Expanding Business with IP Rights

This essay discusses the concept of commercializing intellectual property at a global level to ensure growth and development in business. It explores options for expanding business with IP rights, legal agreements, and risk evaluation. The case study of BLAZE DESIGN LIMITED is used to illustrate the points. The essay emphasizes the importance of safeguarding ideas, enhancing business value, maintaining brand value, and promoting exports and investment. It also discusses legal agreements such as IP licensing and assignment agreements.

GLOBAL IP MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Overview of the case study..........................................................................................................1
(a) Analysing the options that are available for BDL in terms of expanding their business with
the usage IP rights........................................................................................................................2
(b) Legal agreement in organisation that can be used .................................................................4
(C) The necessary legal agreement for expanding its business ..................................................7
(d). Evaluation of risks that BDL might face by expanding its organization............................10
CONCLUSION..............................................................................................................................13

INTRODUCTION
Global Intellectual property management refers to the system of managing the rights, patents
and trademarks of the firms that are working on a global level. The major motive of the
global IP management is to ensuing that the right resources are performing the right task
and assures the actual cost. Global IP management is the system or software that is used by
the business and the law firms in order to protect the copyright, trademarks, royalties,
brand and other different legal rights that are related to the intellectual property rights 1 The
intellectual property rights is the copyright of the firm which is concerned with Copyright,
patents, designs & confidential information. The Global IP management manges the
records of the intellectual property rights and provides an assurance to the global firms that
their copyrights and trademarks are safe on their name within the maintaining of the
records.
This essay will illustrate the concept of the commercialising the intellectual property at the
global level in order to ensure the growth and development in the business. The BLAZE
DESIGN LIMITED is the UK manufacturer that wants to explore their business by
commercialising their intellectual property. The report will show the options that are present for
the BDL in terms of commercialising their IP, the legal agreements that are mandatory to used
by the firm, the major provisions that are mandatory to pay attention for commercialising the IP.
Apart from this, the report will highlight the major risk that is concerned with the
commercialization of IP and the ways in which the risk can be mitigated.
MAIN BODY
Overview of the case study
The BLAZE DESIGN LIMITED is the firm that has been established in the UK. The
firm manufacturers the digital printing machines. These machines are used for commercial
purpose and for consumer as well. The logo of the firm has got the patent protected. The
software of the firm has been self-developed by them. The firm is concerned with the European
1 Neves and et.al., 2021. The link between intellectual property rights, innovation, and
growth: A meta-analysis. Economic Modelling.

union trade mark. Now, the firm is thinking to expanding their business with commercialization
of IP. The firm has never experienced the trading the global level.
(a) Analysing the options that are available for BDL in terms of expanding their business with
the usage IP rights
The intellectual property rights refers to those rights that provides right to the firm in
order to perform their operation in a particular way. There are large number of firms that
produces the same category of products. If the stakeholders of the business wants to know the
differentiation among these firms then it is analysed by the IP rights. As the Intellectual property
right is a copyright to the firm that the particular product, machine, logo and the approaches of
producing the products can only be used by that particular firm in accordance with the
intellectual property rights. This acts as a safeguarding for the firm. BDL is planning to
commercial their IP. The commercialization of IP leads to develop new products and production
method that ensures the growth to the business. The firm is approaching the global platform and
the organization has no experience in terms of trading at outside the country. There is threat to
the firm that, the different firms can use the production method of the BDL and can create the
duplicate products. In such situation, the intellectual property rights has been proven effective
enough in protecting the BDL and ensuring the growth to the company. Here are the various
options that are present to the BDL in order to add glory in their business with the usage of IP:
Safeguarding the ideas- BDL itself develops machines that is used to print the LOGO on the
shirts and t-shirts. The company has its specific quality in terms of generating the raw materials
as all that are requited in terms of producing the final output. The company is establishing its
business at outside the UK. So, by using the IP rights the firm has the complete copyright over
the production method. No other firms at the global level can copy the method of production that
is possessed by the BDL. This ensures that the company has its own method of producing the
resources along with the final output .2The company has the effective ability and this quality of
the BDL is protected by the intellectual property rights as it provides the copyright of using the
method of producing the machines to the BDL only. As a result, the ides of the company is safe
with them. No-one can use that as this is considered as illegal under the business law. Thus, it
2 Mansfield, E., 2019. Intellectual property, technology and economic growth.
In Intellectual Property Rights in Science, Technology, and Economic Performance (pp.
17-30). Routledge

clearly states that the company can ensure the growth and success to the business by protecting
the idea of producing the machines and ensuring the superior ways of producing the product.
Enhances the value of the business- IP assures the benefit over the competitor scenario that
produces the similar products. Also, increases the values of the business by showing them
superior from the competitor's product. At the global level there are large number of firms that
competes with each other. The competition is so high that it affects the operations of the
business. However, if the business has its own way of performing and assuring the effective
operations then it leads to enhance the operations of the business at the global level. Also, helps
in capturing the large share in the market. The BDL has its own way of performing the
operations and this has been protected by the IP 3The company can use this benefit of showing
themselves superior from the competitors by using the intellectual property rights. This leads to
enhance the value of the business. IP rights helps in facing the competition and helps in showing
the BDL superior from the competitor's. Thus, the business can be expanded with full
effectiveness.
Brand value- The BDL has its own logo. This logo works as a recognising element for the
company. There are large number of small firms that uses the duplicate logo of the company and
produces products in the name of the original company. This specially happens with those firm
who perform their operations at the international level. Therefore, the Global IP management
ensures that the logo which is trademark of the company can only be used by that particular
company as this is only the legal right of the original company. Any firm that performs the
duplication of the logo and captures the consumer in the name of BDL leads to bear up the heavy
penalties (Teixeira and Ferreira, 2019). The brand value of the company is safe with the usage of
intellectual property rights and the brand value plays the important role in expanding the
business at the global level. As the consumers shows their faith in the brand value of the
company. Thus, with the usage of IP the BDL can maintain their brand value and assure the
effective goodwill in the market.
Promotes export and generates investment- The intellectual property rights promote innovations
and ensures the effective innovations for the industries who are highly developed and skilled in
3 Mody, A., 2019. New international environment for intellectual property rights.
In Intellectual property rights in science, technology, and economic performance (pp.
203-239). Routledge.

terms of managing their production process. Also it generates the greater opportunities for the
export by assuring the smooth trade practices. The BDL can use the intellectual property rights
and this leads provide the trademark benefit. Before adopting any innovation in the production
and production line it is important that the firm has to assign their innovation in the intellectual
property rights so, the right can only reserved by the company The BDL can experience the
smooth trade practices at the global level as the IPR ensures that the company is performing the
operations within maintaining the legal aspects that are mentioned under business law.
Therefore, there is less interference of the higher authorities in the business. Also, it leads to
make large number of exports and when higher exports is ensured then it leads to attract the
higher FDI. FDI refers to foreign direct investment this has been considered as the best source of
investment. Thus, with the usage of IP the BDL can experience higher export and more FDI and
this leads to expand the business.
From the above points it has been proven that using the intellectual property rights ensures the
growth and success to the business. The IP is directly related to the success rate of the business.
It is just not limited to protecting and safeguarding the ideas of the business. It is a wider concept
that ensures the growth of the business as well. It further helps in facing the competition scenario
and along with this it enables the firm to show themselves superior from the competitors. The
BDL can assure the various parameters of the growth by using the IP rights .4 This leads to
protect the BDL at the global level and also provides options in terms of expanding the business
along with ensuring the higher rate of success and growth.
(b) Legal agreement in organisation that can be used
An Intellectual property licensing agreement is also known an IP license or IP license
agreement, this can retain the ownership of patent, trademark or patents. Assignment agreements
are also important since they adopted and follow the IP rights to hold the transfer for having
commercial returns and monetary gain and also about the licensing agreement are document to
permit line that can make the use in IP with given time period.5 The ongoing revolution
4 JOVCHESKA ans ET.AL., 2018. BRAND MANAGEMENT AND INTELLECTUAL
PROPERTY. Vizione, (30).
5 Leal-Arcas, R., 2022. A legal exploration of the European Union’s Carbon Border
Adjustment Mechanism. Indian Journal of International Economic Law, 14.

communication and information technology that dramatically reduced cost of processing,
transmitting and processing knowledge about what nationally & internationally and across
borders. This could also development of closer about integration international economics and
this make more rapid innovation and creating some new challenges for IP policymaking.
Challenges such as, performing all the legal formalities in order to get the trademark and
copyright of product and services assured by company.
Commercialization that understand about process of something in BDL ways for generate
profits or managing products and services or anything for financial gain. This makes sure for
having something new concepts and processes for working with having rights financial rights to
generating about the profits and loss for their organization. Assignment agreements are the
important since they allow the IP for commercial monetary gain and returns and the licensing
agreements and documents to permit about the use of IP for given period of time. Along with this
also come to know about how the system can work and this can also ensure for having something
about holder to provide the IP commercial 6This also explain about how the owner or creator of
Intellectual ideas or having innovation that can convert or transpose their Intellectual property
rights into commercially viable products or process by using some of the legal tools such as
assignments or licensing through entering into organization commercial relationship. Moreover,
having those effective concepts which could keep the organization for working with some
commercial activities and this could help them for expanding business activities.
If any person may find legal agreements drafts. and having simple contracts that can
work and its might be very important to assess that these samples are to be followed on base
strategy but do not copy verbatim. It is always working with suggestive to evaluate the key
points and have the particular interest owner to avoid any situation in future. While having such
things this might be also important for BDL with legal agreements and this can make them for
working with some ethic concepts. Intellectual property is those rights which give the person to
over the creation of their minds. This could come to those rights that covers the trademarks,
geographical location, copyrights, lay out, industrial design and so on 7 These rights are governed
by the higher authorities. While performing commercialisation of IP rights and creating business
6 Ibarra Sarlat, R., 2022. Particularities of the Legal Framework for the Mexican Emissions
Trading System. In Towards an Emissions Trading System in Mexico: Rationale, Design
and Connections with the Global Climate Agenda (pp. 109-131). Springer, Cham.

owner think about how they have to work for business or own any IP unless they are required
their business ideas or innovation under defined patent, copyright and so on. Therefore, BDL has
the IP rights that can work with having copyrights, trademark or patent and third party licenses
office etc. Support services and IT maintenance also constitute about the importance for having
IP considering the sales of business activities. However, Intellectual property need to perform the
various formalities that can assure smooth running of business. There are two important tools by
which owners having commercialised their Intellectual property are:
Assignment- the transfer of ownership in IP rights that effected the formal assignment or it may
have provide direct impact over the business. It is also known as formal document by which
having the IP rights is transferred by one person to another and this is not efficiently transferred
with expected through using written assignment contract 8 While having such consideration in
form of lump sum payments of an assignment in purchase prices. The relevance of an assignment
that effective agreement about IP law in UK which is most important despite for being private
transaction between assignor and the assignee. This could also lead the legal agreement about
those effective things and mandatory legal agreements are needed. IPR in UK countries provides
the particular legal guidelines, when dealing with assignment agreements. The different statutes
make provision about for registering the assignment agreement and their respective schedules
which also specify for forms through such assignment that can registered with concerned about
the authority in order to make it legal and binding the avoid further safeguarding the interest of
owner.
Licence- A very common effective means of commercialisation is known as licensing and this
could lead for having the Intellectual property rights through which one or more licensing
agreements that can work 9 While having such things this might be also important for knowing
about licensing terms and how usually this could keep BDL for using some legal agreement.
Licensing has often termed as a legal agreement that assures right to the business in terms of
7 Kassen, M., 2022. Blockchain and e-government innovation: Automation of public
information processes. Information Systems. 103. p.101862.
8 Nugroho, H.P. and et.al., 2022. Meaning of justice proportional characteristics of hospital
and patient relationship in hospital liability. Technium Social Sciences Journal. 27.
pp.361-367.
9 Perez, A.J. and Zeadally, S., 2022. Secure and privacy-preserving crowdsensing using
smart contracts: Issues and solutions. Computer Science Review. 43. p.100450.

having specific production process. In general, the license agreement is the formal instrument
which serves about purposes and the scope of grant license depends on the nature of Intellectual
property being licensed. Along with this also important for knowing about how usually the
organization can work and ensure them for working with some proper define the Intellectual
property specifically in given schedule. This IP commercialisation pertains to particular study to
given each light of respective statue and also try to understand features of numerous agreements
10 BDL could understand the agreements such as licensing, franchising, and transferring of
Intellectual property safeguarding and protection that could include the interest of owner.
Service contracts- BDL provides the professional services as selling the products to some other
countries. This type of agreement helps the organization for implementing terms and condition
under which this can provide the services and specifically about responsibilities and liabilities.
While having good contract which is important and avoids the misunderstanding and liabilities
about how they can work and ensure them for gives the flexibility in completing the services and
list of fees for the jobs 11 BDL business sells their products and therefore, need to good sales and
keeps them for working with having sales of goods contract that lays out equipment or other
payments. This help the organization for working with some better concepts and eventually
working for having some better estimated and this contract that can keep sales of goods.
(C) The necessary legal agreement for expanding its business
An intellectual property assignment agreement is also known as intellectual property rights
agreement and should be part of the every employee in organization contract agreement in
certain industries. It also makes the relationship between the employee and employer clear
regarding any creative workers and this could also intervention made by the employee during the
course of their employment. While having such things this could also include them for working
with those effective things and make sure for having those goals and assignment agreement
about the employee during various concepts 12 Usually, provision which is requirement that
employee returns if any confidential material upon termination of employment in organization.
10 Fernández, M.E., Gentili, J.O. and Campo, A.M., 2022. Solar access: Review of the
effective legal framework for an average argentine city. Renewable and Sustainable
Energy Reviews. 156. p.112008.
11 Huebner, B.M. and Giuffre, A., 2022. Reinforcing the Web of Municipal Courts:
Evidence and Implications Post-Ferguson. RSF: The Russell Sage Foundation Journal of
the Social Sciences. 8(1). pp.108-127.

Depending on the work products that seems to be important and which comes from employees
and end up protecting core of business for long haul by crafting this one document from the
outset. Those areas intellectual property covers about the related rights and copyrights. This is
also important for knowing about how usually the right to performe and assures
commercialization of IP for BDL. This could make sure for having services marks and including
more about the protection of new varieties of legal agreements.
Enforcement has been determined as the provision deals which is concerned with
domestic procedures and remedies that could keep the enforcement of intellectual property
rights. This could be also required for working with principles applicable to all performance and
procedures. In addition, it also contains about provision on administrative and civil procedures
and provisional measure related to having some of their provisional measure and criminal
procedures 13 In certain amount of border measures about remedies that are must be available so
that rights holders can easily get their concepts for working TRIPs obligation subject to the WTO
dispute settlement procedures. However, organization could be required for working with having
some effective things and also ensure them for working with flow from agreements. The
obligation under the agreement will apply equally to all members countries, but developing about
having the longer period to phase the in special transition arrangement operate the situation.
Special transitions which could be required for working with operate in any situation
where the developing countries do not provide them with product protection in area of BDL
organization. This could be required within the standards agreement that allows the members to
provide more about extensive protection of intellectual property it they are wishing to work. In
expanding business the members are also free to determine the appropriate method of
implementing about through which provision of the agreement have their own legal system and
practice. This is also important for knowing about the legal formalities through which the BDL
can work with their expansion in business. Along with this also informed their employee about
the export and import duties that could help them for knowing about various effective things for
business. Non-disclosure agreement helps BDL for working with often brainstorming and
12 Hardjono, T., Lipton, A. and Pentland, A., 2022. A Contract Service Provider Model for
Virtual Assets. The Journal of FinTech, p.2150004.
13 Alam, A.S. and et.al., 2022. Transnational Education and e-Learning during a
Pandemic: Challenges, Opportunities, and Future

creative more towards the collaboration 14While having such thing this could also include more
about those activities those legal contracts between two or more parties outlining confidential
material and restricted from the various information.
BDL has power and authority to establish legal approach within new business activities
with different name, copyrights, and appropriate structure under the government acts. So its
essential that when business takes services from the business they do have to develop higher
concern towards with the proper information distribution to BDL so they develop and prepares
proper design and unique structure of brand or product name.
Also when they develop proper structure or name they properly develop and legal formalities
which is useful for legal authority that other company has no power to rise and do same name or
design of product and company name15 However, this company provide different name or
structure of legal entity its important that organization who concern to makes legal name they
provide information like their liabilities, where they wants to sell, other country can easily
understand their brand name for long term. Also, when other ask about company name they do
have proper idea from the name.
So its mainly essential company brand name and performance evaluation. Like BATA
Company has different and unique name and other companies who also selling shoes but they do
not has rights to copy their goods and services with same name. However, they do have different
IP at Global market level for long term customer attraction expansion within the sustainable
name expansion. Individual brand when has different and unique IP its defiantly influence
market audience attraction. Knowledge about all these aspects make sure BDL develop proper
consideration and develop legal documentation for name design which influence performance of
global market level. It increases worth of business with powerful manner. Consideration about
multiple aspects of BDL company activities which serves manufacturing or products for different
brand creation with liabilities evaluation makes more profound results and establish powerful
brand name.
14 Ciapuscio, G., 2022. The Agreement Letter: Linguistics as a Hermeneutic Tool in
Professional Discourse. Revista Signos. Estudios de Lingüística. 54(107).
15 Campbell, K. M. and Sullivan, J., 2019. Competition without Catastrophe: How
American Can Both Challenge and Coexist with China. Foreign Aff. 98. p.96.

(d). Evaluation of risks that BDL might face by expanding its organization
BDL company faces multiple risks and challenges from various aspects. So from the knowledge
about that this company when expand their business at new market it has to concern towards
with the new place activities which affects on expansion of business activities. Risk will be
easily identified with the utilization external force identification 16 Therefore its makes more
constancy in business activities. BDL highly concern towards with the intellectual property
services distribution industry. It provides legal structure and design of company name. BDL
company mainly provide products and services to other industries who concern towards with
expansion of business at international market with unique name and showing effective features
of organization with liabilities to people. So from the expansion of this business in different
place requires identification of multiple risk factors are as follows,
Political: Identification of political risk is major essential aspects. Political risk in context of
BDL is very clear that it affects from energy consumption in production process. Government
develops strict rules and regulation on energy. So it’s very important term for consider and
manage company performance at different place that business manager properly evaluate rules
and regulation on energy. From the consideration about this term can be easily manages by when
company properly evaluate and maintain expenses and cost invest of energy consumption.
Economic: Consideration of economic factors which increase and raise risk includes inflation
rate, exchange rates and many more. Major risk influence from economic factors is inflation rate,
variation in economic inflation aspect affects energy in industry growth 17 BDL industry require
energy for manufacturing IP so this company has responsibility to manage their product cost
with reduction of extra or unwanted expenses and manage goods and services. Manufacturing
Company mainly require proper electivity for manufacturing goods and services. Therefore its
important term that business manages cost of energy for performance effectiveness. One major
16 Zhang, Q., Oo, B. L. and Lim, B. T. H., 2019. Drivers, motivations, and barriers to the
implementation of corporate social responsibility practices by construction enterprises: A
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benefit of this expansion is to reduce unemployment rate. However, when one company expand
their business in different place it provides employment which is very important aspect.
Social: This risk is all above refers to influence business expansion in different place, because its
not easier to manage different culture and multiple behaviours of individual 18 Different country
has different culture so when BDL decide to expand their business in different place so they do
have to concern in context of social term are like involvement of appropriate social aspects. In
term of social risk includes on BDL company performance that people not believes and trust
which services provide by this organization. IP has power to influence customer attraction
because of unique name, logo and structure of company words. Cultural risk also includes
communication barriers as well because different place people have different language so it
affects on intellectual property expansion from BDL as well. So mainly expansion of trust in
audience is one of the most challenging aspects of this business.
Technological: Variation in technology aspects badly affects this business activities because on
the basis or recent market performance and activity its very clear that people can easily develop
their own intellectual property copyright with uses of software’s. From the regular variation and
changes it's not easy to expand appropriate technology tools which influence expansion of this
business. Appropriate technology application in business activity is not easier task but this
company which develop intellectual property they do have to focuses on new techniques
applications for survives in the competitive market. Without having appropriate tools of
technology badly affects activities of business.
Environmental: It includes multiple factors which highly influence performance of BDL
company. It generates risks on business expansion is air and water pollution because it makes
products and from the manufacturing process it influences and generate risk on business
activities 19Individual country highly believes and concern on expansion of pollution free
environment because it makes more consistency in business activities. BDL or other organization
18 Ahmad, R., and et.al., 2019. Moderating effect of board characteristics in the relationship
of structural capital and business performance: An evidence on Pakistan textile sector. Journal of
Studies in Social Sciences and Humanities. 5(3). pp.89-99.
19 Fukuda, K., 2020. Science, technology and innovation ecosystem transformation toward
society 5.0. International journal of production economics. 220. p.107460.

who develop manufacturing process they do have to develop structure information and practical
approaches to government, then government evaluate and decide that this business can establish
their business activities not. Also, determination and evaluation of unwanted risks like weather
and variation in climate which influence overall area performance. Its essential that business
when decide to enter in new area they not expand their business like this situation analysis.
Because it’s not beneficial and useful for long term growth and expansion of new opportunity.
Legal: Without application of proper and appropriate rules and regulation highly influence
expansion of business within in new market. Different area, place or country has different
government rules and regulations. BDL business expansion requires property for establish their
manufacturing process and its important to evaluate are where audience highly attracts with
goods and services. Without consideration of legal rules like property, registry of company under
government authority’s business not survives in the competitive market. So from the idea about
this term makes sure BDL manufacturing company applies proper rules and regulation which
require for manufacturing industry.
Therefore, from the multiple risk identification which impacts on expansion of business
activities its very clear consideration about different risks it makes more clarity in long term
sustainability expansion 20Creation of intellectual property require electronic power for because it
mainly prepares by the uses of resources and it provides different name with design for long term
consideration and identify of business. It also refers to includes company brand name as well.
So this types of company major risk face from trust because people when decide to prepares
their business they mainly concern towards with appropriate name and design because its only
tools which influence long term advertising of product. So it has been identified that different
risk influence different aspects knowledge about different risks management has responsibility to
develop higher concern towards with the resolution of risks with proper manner. Also it has been
identified from the PESTEL evaluation that mainly which risk influence Global IP business
expansion 21 Consideration about all this term makes more profound result in intellectual
20 Hartmann, N. N. and Lussier, B., 2020. Managing the sales force through the unexpected
exogenous COVID-19 crisis. Industrial Marketing Management. 88. pp.101-111.
21 Teixeira, A.A. and Ferreira, C., 2019. Intellectual property rights and the
competitiveness of academic spin-offs. Journal of Innovation & Knowledge. 4(3). pp.154-161.

property expansion with legal applications involvement so company feel more safe and secure.
And it influences brand name as well people easily find from the name or design or structure that
this business provide this services and its useful or beneficial for long term identification of
goods and services. So different copyright and unique name structure makes more effectiveness
in goods and services distribution activity.
CONCLUSION
It has been summarized from the above reflective study that Global intellectual property
influence from various aspects and BDL Company decide to expansion their business at different
market place for business effectiveness. This study has been clearly provided information that
which effective options that are available for BDL in terms of expanding their business with the
usage IP rules and because its provide legal authority to assign the name of company or business.
This study makes more clarity in term of when BDL build attraction towards with the
appropriate business activities they do have to develop high concern on risk factors. Because
Global intellectual property provide services to business who concern towards with the company
name and unique brand name and legal agreement which essential for brand name development.
This report has been properly provided information of creation of brand name require proper
legal application also other company has no power to develop other brand or product name.
Because it impacts on performance of other business and under the government rules its not legal
approach. It has been evaluated from the project study that higher that Global intellectual
property includes patents, trademarks, policies, copyrights where individual not apply similar
name design structure of company or business name. And this report has been identified that uses
of appropriate and powerful structure under legal approaches makes more consistency in
expansion international intellectual property. This study has been very useful for risk
identification which means which risks they do have to considered by BDL industry which uses
energy in business activities for manufacturing or products.