This report discusses the challenges faced by businesses in the international market and provides recommendations to overcome them. Topics include company structure, communication difficulties, cultural differences, competition, foreign laws and regulations, and currency rates.
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Global Issues in Business and Tourism
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 The global issues that must be considered, before leaping into international operations......3 Suggest some ways of overcoming these challenges.............................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION Global business is a kind of environment in which organisations operate their functions in several countries across the world and it is different from the international business that tends to sell products but only has facilities in the home country. Globalisation is the process which is useful in increasing the interconnection among several nations. It is helpful in the free trade of goods and services within the international market(Della Lucia, Giudici and Secchi, 2020). This procedure of globalisation helps in enhancing the production of commodities. Further, it is helpful in the enhancement of communication and transportation. The report leads to cover concerning challenges which are being faced by the organisation at the time of entering in the international market and some recommendations are also provided to tackle these challenges. MAIN BODY The global issues that must be considered, before leaping into international operations The global world is moving towardsthe developmentand enhancementof trading operations. They are also booming the operations and businesses in the international platforms as it is essential for the companies to recognisetheir situation that may occur when they are planing in terms of operating within the international markets. They also play an important role to conduct the significant research and also improve the operations of business. Further, the business operations are enhancing but it is important for businesses to be attentive at the time of operating within the international market considering their laws and frameworks which are different according to the country(Boonyasana and Chinnakum, 2020). Expansion of businesses are useful to increasing the reach of business and also serve more to the customers. It is helpful in improving the profitability of the business firms and some of the challenges that occur in the path of the international operations are discussed below: International structure of company:It is one of the biggest challenge which is faced by companies at the time of entering into the global market. Here, the national companies of market areaware regarding structure, location and other concerning aspects. Further, operating at the international market is quite stubborn for the business to know regarding the overall structure of the company. It is important to get knowledge about several structures which are appropriate while working in the international plarform. It is also viewed that the challenges lie in the various operations of the businesses. Furthermore, it is also challenging to manage the businesses
as the employees also come from the diverse background and due to which they face difficulty regarding cooperation(Ristić, Bošković and Despotović, 2019). Therefore, it has been analysed that the business organisation take assistance from the local experts in order to gain knowledge regarding the structure which is appropriate for company. For instance, Coca-Cola provide the best multinational structure as the company is classified into different continents and each of them is led by the presidents who belongs from the smaller or geographical divisions. Despite from the global reach, Coca-Cola and its products tends to manage from the central location which is consistent across the world. Hence, it is essential that it is not that simple for the business organisations to choose and determine things over the structure which is helpful for them to do work and direct things effectively. It is also analysed that the international composition of company is quite challenging for business organisations at the time internationalisation. Communication difficulties and cultural differences:To operate within the effective manner communication plays an important role as it has been analysed that at the time of enteringintheglobalmarketitbecomeschallengingforthebusinessorganisationsto communicate. Further, there are several cultural deviation which is faced by companies and can become barrier for them in the path of businesses at the time of operating in different nations. The language barriers are also faced by companies at the time of communicating with their suppliers, customers and employees(Ying and et. al., 2021). Despite from this, deviation in the culture lead to significant issues in the operations of business. Here, all the employees come from the diversified culture, so communication is the major issue for them. The cultural differences lead to effect the demand for supply of the goods and services which are offered by the business unit. Here, the need of the customers differ as per the culture and nationality. There is a need to examine the wants of customers and market before launching a new product. Here, the same product does not get work within the international market (Rasoolimanesh and et. al., 2020). For instance, McDonald’s always bring changes in their concerning products while taking entry into the new market. They also tend to assess the preferences and taste of customers whom they want to serve. They make modification and updates inproducts according toneeds of customers as this strategy is being followed by the companies at the time of entering in the foreign market. If, there is no communication among the
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customers and company then they are not able to analyse the culture and then it will cause several issues regarding the operation and cause loss of business. Competition:It is one of the major factor which is being available in the domestic market as it is essential to consider that there are several business organisations which are dealing in the identical product and services. It is essential for the company to know about the competition in the international market(Tichaawa and Lekgau, 2020). As there are many organisations that deal in the same product or services where the customers trust on the concerning products and services which is launched by the home company and already has existence. It is quite challenging for the business firms that they need to counter. Hence, it may occur the chance to face loss and the business opportunity gets fail. The businesses also tend to find the overall range of the business in the significant countries to which they are targeting to expand. It is essential to organise the research regarding the overall competition and the need of market. It has been analysed that the competition lead towards the success and failure of business. For instance, Marks and Spencer tend to analyse the market needs and also help their marketing and production department to serve them as per their necessity. Foreign laws, regulations and currency rates:The rules and legislations of the different countries are diverse in nature and for this, it is essential to note that there are several challenges which are faced by company due to the foreign laws. It is essential to prominently know about the legislation and also get understanding about the local laws and norms which can be controlled by the target market(Paiva and Carvalho, 2019). Apart from that, navigating the legal criteria, ranging from the tax consequences to the trading regulation it is important feature for any international company. Also, the conditions to trade is also accomplishable when the tariffs and legal costs concerned with entering into the new market. The employment and labour laws of several nations are quite diverse as they have to deal the workforce as per their laws. Also, it is also seen that the currency value of different nation is also challenging as they get fluctuates which is one of the most annoying international business issue to regulate things. Considering the price fixing and payment methods are essential as the currency rates fluctuation is the most challenging international business issue to address. All the global organisation need to make exchange, rage monitoring is the critical factor of their strategy. For this, the global economic volatility tends to make profit forecasting quite difficult
when the price gets fluctuated at the rapid rate. It is challenging to face the entry of company in the foreign market. Hence, these are the challenges which are faced by the organisation at the time of entering into the foreign market and organisations need to know about the concerning challenges and also consider of all the elements so that they can enter effectively. Suggest some ways of overcoming these challenges It is essential for the business organisations to consider the challenges which they face, as there is always a solution which is available to the business firms that can help them to overcome from these challenges. It is critical to understand the several methods which is helpful for the business organisation to come out from the challenges and operate in an effective manner (Črnjar, 2018). There are several benefits which is obtained by businesses in order to operate in the international market. Some of the ways to overcome from the challenges which are mentioned as: The organisation need to conduct proper research and development program which is concerned with the structure as it is available to market. It is essential for the company to take assistance from expert who is local to the expansion location because with proper direction company is able to run their functions in a precise manner as it is useful for it to earn more profits(Tasci, 2017). Selection the best way to function in businesses will healthful for the further operations. It is also important to opt the culture at the operational phase of business and also note that they need to understand the effective compliance of mechanism of the place and also gain proper knowledge regarding the market which is beneficial for the businesses to work precisely. Understanding the culturehelps to meet the needs and wants of the customers. Here, the management team of a business organisation need to acquire understanding of the significant language that can be used by the businesses. It is also important for the success of business to experience regarding the language as it is helpful to communicate with the employeesin an effectivemanner(Tchamyand et. al., 2020). Also, to understand the culture and language of the geographical area where they want to operate will enhance the profitability in business.
The business must be aware of the marketplace conditions ofarea where it wishes to function. It is critical to be aware of rivals who offer similar products and services. The organisationshouldthendevisesolutionsforefficientstorage,transportation,and logistics. It aids the company’s competitive advantage(Maxim, 2019). In addition, the organisation should employ a pricing plan that is both successful and efficient manner as it is helpful to attract the customers in order to gain competitive advantages. It is critical to understand the needs and desires of customers before providing successful customer service. It is critical to serve clients according to their requirements. Customers benefit from innovation since it allows them to serve them more effectively and obtain a larger consumer base. Hence, it aids the revenue generation of an organisation. The company should adhere to a code of conduct that will allow them to work in accordance with national laws and regulations. All of the rules and regulations should be written down in detail, and the company should ensure that they are followed. They should pay taxes in accordance with the law, as this will allow them to function more efficiently. These are the methods that assist the firm in operating efficiently. It will benefit the corporation because they will be capable of making money. It will enable them to work more efficiently and obtain a competitive advantage by targeting a larger number of consumers. CONCLUSION To conclude, it has been observed that international business refers to all business operations that takes place outside of a country’s borders. It is an excellent strategy to grow company’s operations and provide service to additional clients. It aids in increasing earnings and producing high-quality goods. In this report, the discussion includes the several challenges which are being faced by the business organisations at the time of expanding their businesses in the international market.Further,thesuitablerecommendationsarealsoprovidedinordertohelpfrom overcoming the occurred challenges.
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