Global Market Contribution of Amazon Assignment 2022

Running head: GLOBAL MARKET CONTRIBUTION OF AMAZON
GLOBAL MARKET CONTRIBUTION OF AMAZON
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Author Note

GLOBAL MARKET CONTRIBUTION OF AMAZON1
Executive Summary
This paper is prepared to analyze the global performance of the fortune global ranking
company Amazon. This paper identifies the various economic indicators of the US that affect
the performance of the economy. It further lists the various strategies that can be adopted to
combat fluctuations in the indicators. Moreover, it evaluates the current and past working
condition of the corporation and asses its contribution to the overall development.

GLOBAL MARKET CONTRIBUTION OF AMAZON2
Table of Contents
Introduction................................................................................................................................3
Inter-linkage amid macroeconomic indicators and Amazon performance in the US................3
The response of Amazon to fluctuations in the macroeconomic factors...............................4
Synopsis of past and current performance of Amazon..............................................................5
Opportunities and scope of improvement in Amazon................................................................7
Influence of Amazon in the Global and Regional levels...........................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

GLOBAL MARKET CONTRIBUTION OF AMAZON3
Introduction
Amazon is an American based multinational corporation that belongs to the genre of
e-commerce and internet service-providing sector. It was founded on July 5 in 1994 with its
main headquarter in Seattle, Washington, United States. Amazon has expertise over internet
customer handling, digital media streaming and is considered one of the big four technology
firms. The Fortune Global 500 is a yearly ranking of the world’s top 500 corporations. This
ranking evaluates a firm’s position by calculating the total revenue of the corporations. In the
2019s Global Fortune 500 ranking, Amazon stands in the 13th position among the other
companies (fortune.com.global500, 2019). It has a major contribution to the macroeconomic
well-being and the wealth account of the United States of America.
Inter-linkage amid macroeconomic indicators and Amazon performance in the US
The key macroeconomic indicator that can affect the performance of Amazon is the
GDP growth rate, consumer price index (CPI), unemployment rate, Money Supply (M3),
poverty rate and interest rate. This can effectively affect the growth and performance of
Amazon.
Table 1: Macroeconomic variable of the United States in 2019
Macroeconomic Indicator Data
GDP Growth Rate 2%
Unemployment Rate 3.70%
Consumer Price Index (CPI) 1.70%
Money Supply (M3) 123.57
Interest Rate 2%
Poverty Rate 0.18%
Source: oecd.org, 2019