Report On Mercedes Company - Expansion Of Croove In Global Market

Added on -2020-02-05

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Global Marketing
TABLE OF CONTENTS1 INTRODUCTION........................................................................................................................12 THE COMPANY..........................................................................................................................1Internal analysis......................................................................................................................1Competitive advantages .........................................................................................................23 THE PRODUCT ..........................................................................................................................3The product evaluation...........................................................................................................3Advantages.............................................................................................................................3Compatibility..........................................................................................................................3Complexity and problems ......................................................................................................44 THE MARKET ............................................................................................................................4Market, geographical region, population, GNP, Forms of transportation and consumer habits.4Advertising and promotion and government participation ....................................................5Comparing products and competitors.....................................................................................55 CONCLUSION ............................................................................................................................6REFERENCES................................................................................................................................7
1. INTRODUCTIONThe global marketing is the process of abstracting and then transferring the end servicesor products in the world for retrieving and hoping the international market gathering for thebusiness profits. This report is analysing the market audits and its competitive market for theglobal marketing. So basically this report is identifying the expansion of products in globalmarkets for future. Here Croove is the product of the Mercedes Company and these firm plan isto establish these services in various possible markets like Europe country (De Mooij, 2013). Sothis report is analysing three countries Germany, France and UK on the basis of these countiesidentifying one county with an urban city as the potential market for expansion. These studyproviding an estimate of the market potential and an evaluation of the strengths and weaknessesof competitive marketing efforts. These document is also analysing and used to determine toextend adaption of the company’s marketing mix which is necessary for successful market entry.2. THE COMPANYInternal analysisMercedes is motor vehicle kind of industry which provides products like lorry, luxuryvehicles, engines, buses and auto mobiles. Owner of Mercedes is Daimler AG (Keegan andGreen, 2015). This company is providing services in financial things like insurance policy onvehicles and also repairing car, lorry and other vehicles. Mercedes is serving their products andservices across all over the world. Firm deals in two categories where one is Mercedes Maybachand another is Mercedes-AMG. The Mercedes Company have two headquarters which is locatedin Germany and Stuttgart. SWOT analysisStrengths: Mercedes is best for marketing of luxuries in the market.It is investing their money and concentrating on sponsorship on the events for attractingpeople.Firm is manufacturing their products across the world.Mercedes is always creating innovative products in the motor vehicle industry.Mercedes is financially strong and stable.Weaknesses:1

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