Global Market Place: An Analysis of Microsoft's International Business Strategy

This presentation provides an overview of Microsoft's international business strategy in the global market place. It covers topics such as globalization, global trade, international business framework, and the company's mission and vision. The presentation also discusses the importance of Microsoft, the value chain in the context of the company, and the strategies used by the company. The conclusion highlights the company's focus on customer satisfaction.

GLOBAL MARKET PLACE

Table Of Content
Introduction
Main body
What is globalization ?
Global trade and globalization :
International business framework :
An analysis if international business strategy :
What strategy company uses -
Conclusion
References

Introduction
The marketing is the strategy which
is used to promote the business in
global market. This is the
promotional activity which is being
done with the aim of finishing goals
successfully. The above report is
based on Microsoft Company
which is multinational company
serves services in global country.
The presentation will explain about
the overview of the company. And
another details that are related with
globalisation and its strategy.

What is globalisation ?
It is concept which is link
with the expanding
business in another
country. It is a great
opportunity to have a
good and recognised
brand value in global
market.

Global trade and globalisation :
PESTLE Analysis
 Political factor
 Economic factor
 Social factor
 Technological factor
 Legal factor
 Environmental factor

Porters 5 Forces -
 Competitive rivalry
 Bargaining power of buyers
 Bargaining power of supplier
 Threat of substitute
 Threat of new comer

International business framework :
Product life cycle –
It is the process of a product which
considers 5 levels which is listed in
below :
 Market development
 Market Introduction
 Market Growth
 Maturity
 Market decline

An analysis if international business strategy :
Company’s mission and vision
Microsoft’s corporate vision and
mission statements emphasize
empowerment as a value or
benefit that the company’s
products can provide to
customers. The corporate
mission statement directly
reflects the corporate vision
statement of the computer
hardware and software,
consumer electronics, and
online services business.

Component of strategy –
The company policy focus on
three major factors that are
cloud first, mobile first and
growth by mergers and
accessing and exploring
business possibility link to
virtual reality and argument
reality.

Importance of Microsoft -
This is becoming an
important part for
developing business as it
helps in making the
business more systematic
and smart functioning. It
provides ease of
utilisation, accessibility
and interactive as well as
using tools within the
companies around the
global country.

Value chain in context of company -
 It is an analytical
structure that helps in
determining business
activity that can make
value and competitive
benefits to the business.
As it includes the primary
and secondary activities.
That considers inbound
logistics and many others.

What strategy company uses -
Global strategy
Transnational strategy
Localisation strategy
International strategy
Does company import and export -
Yes, company do import and exporting of products in
other country that causes a positive effect on
company images and its products.

Conclusion
It is concluded from above presentation that
company Microsoft works globally and it also
aims to provide quality services. In above report
it is explained the vision and mission of the
company. This is being analysed that company
focus on customer satisfaction.

References
De Nisco, A., Massi, M., & Papadopoulos, N. (2020). Partners or
foes? Cross-country consumer animosity, ethnocentrism, and
nationalism in times of international crisis. Journal of Global
Marketing, 33(3), 207-222.
Durand, A., 2018. Marketing and globalization. Routledge.
Rana, M., & Arora, N. (2022). How does social media
advertising persuade? An investigation of the moderation effects
of corporate reputation, privacy concerns and intrusiveness.
Journal of Global Marketing, 35(3), 248-267.
Sun, J., Yoo, S., Park, J. and Hayati, B., 2019. Indulgence versus
restraint: The moderating role of cultural differences on the
relationship between corporate social performance and corporate
financial performance. Journal of Global Marketing, 32(2),
pp.83-92.