Digital Marketing Strategy for Holland & Barrett in Morocco

Global marketing 1
GLOBAL MARKETING
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Global marketing 2
Contents
Introduction.................................................................................................................................................2
1. Situational analysis...............................................................................................................................3
Strength and weaknesses of the competitors................................................................................................3
Opportunities and threats of the market.......................................................................................................3
2. Objectives.............................................................................................................................................4
3. Strategy.................................................................................................................................................4
Segment, Target, and Position (STP)...........................................................................................................4
Ansoff’s Matrix...........................................................................................................................................5
4. Tactics..................................................................................................................................................5
5. Action...................................................................................................................................................5
6. Control..................................................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Global marketing 3
Introduction
Founded by William Holland and Alfred Barrett, Holland & Barrett international (HBI) is one of
the world’s leading health and wellness retailer in Europe dealing with herbal vitamins,
supplements, and other health care products. The company intends to explore Morocco market
with its diversified product portfolio. This paper seeks to analyse the digital market framework
used by the firm to advertise and penetrate the Morocco market.
1. Situational analysis
Strength and weaknesses of the competitors
Holland & Barrett has a reliable brand name and extensive product portfolio. It is now providing
its consumers with a popular sort of health supplements, vitamins, minerals, and natural beauty
products.
The top competitor for the HBI is the GSK Morocco which also has a strong brand name and
diversified products
Opportunities and threats of the market
It is well-known that the Moroccans maintain healthy diets, especially young individuals,
women and also a sports fanatic. In line with this, consumption of dietary and vitamins
supplements is rising, not merely for the treatment of existing conditions but also avoidance of
illness.
Due to unstable daily food consumption lacking in essential vitamins and minerals, Moroccans
are expected to continue promoting sales of vitamins and dietary supplements as consumers
attempt to compensate for missing nutrition.