The discussion summarizes on the title ‘Global marketing’ with respect to ‘Fonterra’. The first section provides information about the Fonterra and list of possible questions that will help the company in establishing its footprints in the B.O.P. market. The second section provides critical examination of choosing the B.O.P. market with respect to Fonterra. Additionally, it provides suggestions for Fonterra with respect to its marketing mix. Lastly, it comprises of the challenges that Fonterra may face for opting the bottom of the pyramid.