Privacy Laws & Republican Party Marketing

This assignment examines the influence of privacy laws on global marketing strategies, particularly those employed by the Republican Party. It analyzes whether the Republican Party's stance on privacy laws hinders its ability to effectively market in a globalized world. The discussion considers the public perception of these stances and potential consequences for both the party and American consumers.

Running head: GLOBAL MARKETING
Article review on current global marketing issues in United States
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Table of contents
Overview of the article....................................................................................................................2
Discussion of the article...................................................................................................................2
Critical insight into the issue...........................................................................................................4
References and bibliography...........................................................................................................6

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Privacy remains incomplete in America (March 30, 2013)
“An American quilt of privacy laws, Incomplete”. Retrieved from
http://www.nytimes.com/2013/03/31/technology/in-privacy-laws-an-incomplete-american-
quilt.html
Overview of the article
The article centers around the statement of Republican Party regarding the basic ways
and means for winning the presidential elections. The incompleteness of the privacy laws reflects
the carelessness of the political parties towards the safety and security of the Americans. The
article upholds the viewpoints of various experts regarding the fissures existing within the
development of the privacy laws (Nytimes.com, 2018). The incompleteness of the privacy laws
raises questions regarding the divergent frameworks created for the managing the legal
parameter of the business in the workplace of the United States and Europe. The effectiveness of
collaboration between Federal and State government is also measured through the revelations of
the articles.
Discussion of the article
The statement of the Republican Party members has been used as the starting point of the
article. The need for rebranding and not platform reflects the lack of oriental approach in case of
the members. This type of mentality contradicts the professionalism of the personnel of
Republican Party. In terms of winning the election, rebranding might be an attempt to reach the
public in a new form (Nytimes.com, 2018). Giving less priority to the need for new platform
nullifies the aspect of creativity and innovation, which results in the achievement of customer
satisfaction, however, in a low form.

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Peter Fleischer, the global privacy counsel of Google perceives the attempts of the
Republican Party members as their “strategy” for creating positive image in the minds of the
public. However, in terms of the incomplete privacy laws, the aspect of consumer protection gets
an interrogative parameter. Delving deep into the statements of Fleischer, he advised the United
States government to adopt the legal model, for penetrating into the foreign markets legally
(Keegan & Green, 2015). However, the question of incomplete privacy laws remains. Peeking
into his blog informs the readers about the need for gaining an insight into the narratives of the
Privacy Laws developed by the personnel of members of the Republican Party in United States
and Europe.
The American political system involves the collaboration between Federal and State
Privacy Laws. This collaboration results in controlling the spheres of patients bills, records for
the vehicles, educational and rental videos. On the contrary, European Union is in charge of
preparing census reports (Nytimes.com, 2018). Herein lays the appropriateness of the phrase,
“American quilt”. Delving deep into the aspect, patchwork contradicts the aspect of
collaboration. This contradiction can be correlated with the incompleteness, which makes the life
of the public insecure. Along with the life, the incompleteness also adds insecurity to the basic
necessities needed by the people for survival.
Fleischer’s blog reflects his views on the collaborative output assisting the law personnel
in functioning as a multi-tiered party. The propositions of his Fleischer’s blog are much beyond
simple story telling. Clarity in this direction is achieved in the blog, which he wrote in the mid
March, perceiving the approach of the European Union, towards ensuring the security of the
public, as “simple” (Nytimes.com, 2018). This simplicity created a mass appeal among the
foreign companies. In terms of the “incomplete privacy laws”, this appeal seems inappropriate,

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making the global marketing difficult for the European Union. In view of the previous sentence,
Fleischer’s views regarding the need for clear explanations for global privacy laws remain
unexplored and unexplained. This incapability compelled the European Union members to
encounter customer switchover, providing competitive advantage to the contemporary brands.
According to the views of technology experts, bringing the privacy laws under the
American politics reflected the innovative thinking behind providing protection to the consumers
(Alon et al., 2016). The technological experts also pointed out the fissures in thinking about the
protection of the customers. These fissures reflected the lack of oriental approach towards
complying with the propositions of Data Protection Act (1998). Failure in the development of
effective privacy laws resulted in the loss of personal data of the customers during the process of
online data collection. Here, the aspect of safety and security gets a negative connotation in
terms of proper planning before the development of privacy laws.
Critical insight into the issue
Negligence towards the aspect of protection is itself an obstacle in the process of global
marketing. This is because ensuring the safety and protection of the clients expands the scope
and arena of the business. The approach of the European Union members towards the
development of privacy laws contradicts the strategic management needed for upgrading the
infrastructure (Charter & Polonsky, 2017). Strategic approach helps the personnel to systematize
the tasks for the achievement of best results. This systematization appeals the public rather than
misguiding information regarding the attempts and the initiatives of the government. Herein, the
question arises, “What was the approach of the Republican Party during the development of
the privacy laws?” The misleading information destroys the reputation of the Party, which

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makes the political parameter weak in terms of investments. The need for rebranding gets higher
preference in comparison to rebranding. Here, another question arises, “What factors led the
members of the Republican Party to exercise their decisions in this direction?” This is because
of the need for exposing appropriate approach towards protecting the individual rights of the
customers. Countering this, newer platform would act as an opportunity for the personnel of the
Republican Party members in terms of the altering their brand image through innovation
(Charter, 2017).
Now, the wait is to see the approach of the Republican Party members in the upcoming
days. If at all there are improvements, it would be reflected in the progress of the brands. On the
contrary, negligent attitude would add an ombre shade to the security of the American people.
Therefore, immediate steps need to be taken in terms of securing the lives of the American
people, so that they can exercise their basic rights. Meetings need to be held between the
government and the board panel, so that effective and prospective solutions are excavated for
ensuring the safety and security of the people. Evaluation of the proposed steps would assess the
effectiveness, appropriateness and feasibility of the plans. Therefore, the assignment can be
concluded with the question, “what steps would be taken by the members of the Republican
Party for raising the standard and quality of living for the American people?” Time will
address the question.

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References and bibliography
Alon, I., Jaffe, E., Prange, C., & Vianelli, D. (2016). Global marketing: contemporary theory,
practice, and cases. Routledge.
Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.
Beck, J. T., Chapman, K., & Palmatier, R. W. (2015). Understanding relationship marketing and
loyalty program effectiveness in global markets. Journal of International
Marketing, 23(3), 1-21.
Charter, M. (Ed.). (2017). Greener marketing: A responsible approach to business. Routledge.
Charter, M., & Polonsky, M. J. (Eds.). (2017). Greener marketing: a global perspective on
greening marketing practice. Routledge.
Keegan, W. J., & Green, M. C. (2015). Global marketing. Upper Saddle River, NJ: Pearson.
Nytimes.com (2018), An American Quilt of Privacy Laws, Incomplete, Retrieved 1st Feb 2018
from https://www.nytimes.com/
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer
behavior: Buying, having, and being (Vol. 10). Pearson.